Men's woven shirts market in Sweden

Earlier Report Observations

The Swedish market for woven men's shirts, heavily reliant on imports, saw import volumes rise from 10.6 thousand units in 2018 to a peak of 11.5 thousand in 2022 before declining to 10.5 thousand by 2024. Export trends mirrored this pattern, peaking in 2022 as well. The market's physical size, calculated from available data, grew from 6.4 thousand units in 2021 to 7.5 thousand in 2023, then moderated to 7.1 thousand in 2024.

In value terms, the market contracted significantly from $50.9 million in 2021 to $26.8 million in 2024, suggesting a shift toward lower-priced products or increased competitive pressure. From 2024, new producer responsibility rules for packaging came into force, affecting labeling and packaging requirements for goods sold in Sweden, which altered compliance costs for market participants. Concurrently, the expansion of retail chains and increased digitalization in marketing continued to reshape the sales environment.

Domestic production remained minimal throughout the period, accounting for less than 0.1% of the market volume, underscoring the market's dependence on international trade flows.

Production men's woven shirts in Sweden

According to Faostat, there is no production of men's woven shirts in Sweden.

Exports men's woven shirts from Sweden

Exports in kind, K unit

In 2020, Sweden's exports of men's woven shirts totaled 2 386 thousand units, marking a sharp year-over-year decline of 26.9%. Over the period from 2017 to 2020, exports fell by 25.8%, with a compound annual growth rate of -9.5%. The peak was reached in 2019 at 3 263 thousand units, which also saw the largest annual increase of 1.7%.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, K unit

From 2017 to 2020, Sweden's exports of men's woven shirts in kind were distributed across numerous markets. Finland accounted for 23.8% of these exports, Norway for 12.5%, and Germany for 11.5%, together representing 47.8% of the total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Sweden in kind, 2017-2020

Exports in value, M $ US

Following a two-year upward trend, Sweden's exports of men's woven shirts in value terms declined. In 2020, exports amounted to 79.6 million US dollars, a decrease of 27.4% compared to the previous year. Over the 2017-2020 period, exports dropped by 17.7%, with a compound annual growth rate of -6.3%. The highest value was recorded in 2019 at 109.6 million US dollars, while the largest annual increase occurred in 2018 at 8.1%.

Annual dynamics of product's exports from Sweden in value, 2017-2020, M $ US

Between 2017 and 2020, the partner structure for Sweden's exports in value terms was balanced rather than concentrated. Germany contributed 15.2% of the export value, Norway 14.8%, and Denmark 11.6%, collectively making up 41.6% of total flows. Many other countries accounted for the remaining 58.4%.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Sweden in value, 2017-2020

Imports men's woven shirts to Sweden

Imports in kind, K unit

In 2020, Sweden's imports of men's woven shirts in kind reached 8 727 thousand units, down by 21.9% from 2019. From 2017 to 2020, imports decreased by 24.3%, corresponding to an annualized rate of -8.9%. The largest annual increase was observed in 2019 at 5.1%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, K unit

During 2017-2020, Bangladesh, China, and India were the leading sources in Sweden's import structure for men's woven shirts in kind. Bangladesh accounted for 25.7% of imports, China for 14.0%, and India for 12.3%, together representing 52.0% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Sweden in kind, 2017-2020

Imports in value, M $ US

Cross-border shipments of men's woven shirts to Sweden declined for the third consecutive year. In 2020, imports totaled approximately 123.8 million US dollars, a decrease of 17.9% from the previous year. Over the 2017-2020 period, imports fell by 26.9%, with a compound annual growth rate of -9.9%.

Annual dynamics of product's imports to Sweden in value, 2017-2020, M $ US

Data from 2017 to 2020 show that Sweden's imports of men's woven shirts in value terms were not heavily concentrated on a few key destinations. Romania accounted for 14.2% of import value, Bangladesh for 10.2%, and China for 9.3%, together making up only 33.6% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Sweden in value, 2017-2020