Market research

Men's woven shirts market in Portugal

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

Between 2018 and 2021, the production of men's woven shirts in Portugal increased from $111.1 million to $115.1 million in 2019, supported by continuous investment in premium fabrics, technological innovation, and a strong vertical supply chain from traditional manufacturers. The domestic market size expanded significantly to $92.1 million in 2019. The COVID-19 pandemic in 2020 disrupted supply chains and reduced production to $83.9 million, shrinking the market to $64.5 million. Recovery began in 2021 as producers accelerated the adoption of environmental certifications like OEKO-TEX and GOTS, and responded to growing demand for sustainable and functional shirts with antibacterial and UV-protection features, helping lift production to $87.6 million.

From 2022 to 2025, the industry's focus shifted toward strengthening exports, which grew by 13.1% to $111.5 million in 2022, driven by Portugal's reputation for quality, innovation, and alignment with the European Green Deal. Despite challenges from the war in Ukraine affecting costs in 2023, companies maintained exports above $112 million by investing in advanced fabrics and digital sales channels. Imports fluctuated, reaching $104.3 million in 2025 as consumer preferences shifted towards natural and sustainable materials like linen and organic cotton, supported by the expansion of e-commerce and ethical production practices.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2021
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2021
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Portugal
  1. 5.1.1. In kind, 2018-2021, K unit
  2. 5.1.2. In value, 2018-2021, M $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K unit
  2. 5.2.2. In value, 2018-2024, M $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's exports from Portugal in kind, 2018-2025, K unit
    2. 6.1.2.2. Dynamics of product's exports in kind from Portugal by countries, 2018-2025, K unit
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Portugal in value, 2018-2025, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Portugal by countries, 2018-2025, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/unit
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Portugal, 2018-2025, $ US/unit
    2. 6.1.4.2. Dynamics of average price of product's exports from Portugal by countries, 2018-2025, $ US/unit
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's exports from Portugal in kind, 2018-2025, K unit
    2. 6.2.2.2. Dynamics of product's exports in kind from Portugal by countries, 2018-2025, K unit
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Portugal in value, 2018-2025, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Portugal by countries, 2018-2025, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/unit
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Portugal, 2018-2025, $ US/unit
    2. 6.2.4.2. Dynamics of average price of product's exports from Portugal by countries, 2018-2025, $ US/unit
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's imports to Portugal in kind, 2018-2025, K unit
    2. 7.1.2.2. Dynamics of product's imports in kind to Portugal by countries, 2018-2025, K unit
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Portugal in value, 2018-2025, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Portugal by countries, 2018-2025, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/unit
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Portugal, 2018-2025, $ US/unit
    2. 7.1.4.2. Dynamics of average price of product's imports to Portugal by countries, 2018-2025, $ US/unit
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's imports to Portugal in kind, 2018-2025, K unit
    2. 7.2.2.2. Dynamics of product's imports in kind to Portugal by countries, 2018-2025, K unit
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Portugal in value, 2018-2025, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Portugal by countries, 2018-2025, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/unit
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Portugal, 2018-2025, $ US/unit
    2. 7.2.4.2. Dynamics of average price of product's imports to Portugal by countries, 2018-2025, $ US/unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production men's woven shirts in Portugal

In value, 2018-2021, M $ US

In 2021, Portugal's production of men's woven shirts was valued at 87.6 million US dollars, showing a modest increase of 4.4% compared to 2020. The highest production value was recorded in 2019 at 115.1 million US dollars, while the lowest was in 2020 at 83.9 million US dollars. The largest decline occurred in 2020, with a drop of 27.2%. Overall, from 2018 to 2021, production decreased by 21.2%, which translates to an annualized rate of 7.6%.

Annual dynamics of production in Portugal in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	3.6%	(27.2%)	4.4%	(7.6%)

Source: SHEV.io

In kind, 2018-2021, K unit

Portugal's production of men's woven shirts declined for the second consecutive year. In 2021, 5,409 thousand units were produced, representing a decrease of 2.0% year-over-year. The peak production was in 2019 with 11,449 thousand units. The largest decline was recorded in 2020 at 51.8%, while the largest increase occurred in 2019 at 38.6%. Over the period from 2018 to 2021, production fell by 34.5%, with a compound annual growth rate of 13.2%.

Annual dynamics of production in Portugal in kind, 2018-2021, K unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	38.6%	(51.8%)	(2.0%)	(13.2%)

Source: SHEV.io

Exports men's woven shirts from Portugal

Exports in kind, K unit

After a two-year decline, Portugal's exports of men's woven shirts increased in 2021, reaching 5,270 thousand units, a solid gain of 20.0% over the previous year. The lowest export volume was in 2020 at 4,393 thousand units, with the largest decline that year at 39.1%. From 2018 to 2021, exports decreased by 49.1%, corresponding to a compound annual growth rate of 20.1%.

Annual dynamics of product's exports from Portugal in kind, 2018-2021, K unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	(30.3%)	(39.1%)	20.0%	(20.1%)

Source: SHEV.io

From 2018 to 2021, Spain, the United Kingdom, and France were the main markets for Portugal's exports of men's woven shirts in kind. Spain accounted for 55.5% of exports, the United Kingdom for 9.1%, and France for 8.4%. Together, these three countries represented 73.1% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Portugal in kind, 2018-2021

Source: SHEV.io

Exports in value, M $ US

Following a two-year fall, Portugal's exports of men's woven shirts in value terms increased in 2021, reaching 93.5 million US dollars, up by 19.5% compared to the previous year. The lowest export value was recorded in 2020 at 78.3 million US dollars, with the largest decline that year at 31.3%. Over the period from 2018 to 2021, exports decreased by 34.3%, with a compound annual growth rate of 13.1%.

Annual dynamics of product's exports from Portugal in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(20.0%)	(31.3%)	19.5%	(13.1%)

Source: SHEV.io

In the period from 2018 to 2021, Spain, France, and the United Kingdom were the primary destinations for Portugal's exports of men's woven shirts in value terms. Spain held a 46.1% share, France 11.3%, and the United Kingdom 10.4%. Combined, these three markets accounted for 67.8% of total export flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Portugal in value, 2018-2021

Source: SHEV.io

Imports men's woven shirts to Portugal

Imports in kind, K unit

Portugal's imports of men's woven shirts declined for the second consecutive year. In 2021, imports amounted to 5,720 thousand units, which is 8.3% lower than in 2020. The highest import volume was in 2019 at 9,849 thousand units. The largest decline occurred in 2020 at 36.6%, while the largest increase was in 2019 at 13.3%. From 2018 to 2021, imports decreased by 34.2%, equating to an annualized rate of 13.0%.

Annual dynamics of product's imports to Portugal in kind, 2018-2021, K unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	13.3%	(36.6%)	(8.3%)	(13.0%)

Source: SHEV.io

Throughout 2018 to 2021, Spain, Bangladesh, and China were the key sources for Portugal's imports of men's woven shirts in kind. Together, these three markets accounted for 68.1% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Portugal in kind, 2018-2021

Source: SHEV.io

Imports in value, M $ US

After a two-year decrease, Portugal's imports of men's woven shirts in value terms increased in 2021, reaching 61.8 million US dollars, a modest rise of 4.8% from the previous year. The lowest import value was in 2020 at 58.9 million US dollars, with the largest decline that year at 35.2%. From 2018 to 2021, imports decreased by 38.2%, corresponding to an annualized rate of 14.8%.

Annual dynamics of product's imports to Portugal in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(9.1%)	(35.2%)	4.8%	(14.8%)

Source: SHEV.io

In the period from 2018 to 2021, Spain, Italy, and France led the structure of Portugal's imports of men's woven shirts in value terms. Spain accounted for 51.0% of imports, Italy for 8.6%, and France for 5.9%. Together, these three countries represented 65.5% of total import flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Portugal in value, 2018-2021

Source: SHEV.io