Women's woven blouses and shirts market in Portugal

Earlier Report Observations

Between 2018 and 2019, the Portuguese market for women's woven blouses and shirts expanded in volume from 20.9 million to 25.1 million units, supported by a strong local textile industry with a tradition of quality and innovative small-to-medium enterprises specializing in this segment. However, the market value declined from $158.2 million to $129.7 million over the same period. A sharp contraction followed in 2020, with volume dropping to 10.2 million units and value to $72.5 million, before stabilizing around 8.5 million units and $71.9 million in 2021. This period coincided with a marked shift in Portuguese consumer preferences towards comfortable and versatile clothing, as well as increased adoption of sustainable materials and practices within the apparel sector.

From 2022 onward, the market environment began to be reshaped by new EU regulatory frameworks. The implementation of the Digital Product Passport and the approval of national decrees defining terms like 'leather' introduced new compliance requirements for textiles. Concurrently, global climatic conditions affecting cotton-producing regions raised production costs. Consumer demand continued to evolve, favoring natural fabrics, oversized fits, and floral patterns, while e-commerce and digital marketing significantly grew their share of sales, influencing distribution and marketing strategies for blouses and shirts.

Production women's woven blouses and shirts in Portugal

In value, 2018-2021, M $ US

Portugal's production of women's woven blouses and shirts in monetary terms showed mixed trends. After declining for two consecutive years, output increased in 2021 to reach 88.1 million US dollars, representing a 7.0% rise compared to the previous year. However, looking at the broader period from 2018 to 2021, production fell by 39.8%, which translates to an average annual decrease of 15.6%. The lowest value was recorded in 2020 at 82.3 million US dollars, with the sharpest decline of 36.2% occurring that same year.

Annual dynamics of production in Portugal in value, 2018-2021, M $ US

In kind, 2018-2021, K unit

In physical terms, Portugal's production of women's woven blouses and shirts continued to decline for the second year in a row. In 2021, output stood at 5 157 thousand units, marking a 17.3% decrease compared to the previous year. Over the 2018-2021 period, production dropped significantly by 68.4%, with a compound annual growth rate of -31.9%. The peak was reached in 2019 at 17 915 thousand units, which saw a 9.7% increase that year. The most substantial decline occurred in 2020, with a 65.2% drop.

Annual dynamics of production in Portugal in kind, 2018-2021, K unit

Exports women's woven blouses and shirts from Portugal

Exports in kind, K unit

Portugal's exports of women's woven blouses and shirts in physical terms declined for the third consecutive year. In 2021, exports totaled 4 082 thousand units, showing a slight decrease of 1.3% compared to the previous year. From 2018 to 2021, exports fell by 57.2%, with an average annual decline of 24.7%.

Annual dynamics of product's exports from Portugal in kind, 2018-2021, K unit

Between 2018 and 2021, three key markets dominated Portugal's exports of women's woven blouses and shirts in physical terms. Spain, Germany, and France together accounted for 77.4% of total export volumes.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Portugal in kind, 2018-2021

Exports in value, M $ US

In monetary terms, Portugal's exports of women's woven blouses and shirts rebounded after a two-year decline. In 2021, exports reached 84.7 million US dollars, reflecting a gradual increase of 6.4% compared to 2020. However, over the 2018-2021 period, exports decreased by 29.5%, with an average annual decline of 11.0%. The lowest value was recorded in 2020 at 79.6 million US dollars, which also saw the largest decline of 25.6% that year.

Annual dynamics of product's exports from Portugal in value, 2018-2021, M $ US

From 2018 to 2021, the main destinations for Portugal's exports of women's woven blouses and shirts in value terms were Spain, Germany, and France. Spain accounted for 47.1% of export value, Germany for 17.0%, and France for 10.0%, together making up 74.1% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Portugal in value, 2018-2021

Imports women's woven blouses and shirts to Portugal

Imports in kind, K unit

Portugal's imports of women's woven blouses and shirts in physical terms fell for the third year in a row. In 2021, imports amounted to approximately 7 383 thousand units, representing a modest decline of 9.0% compared to 2020. Over the 2018-2021 period, imports decreased by 47.9%, with an average annual drop of 19.5%.

Annual dynamics of product's imports to Portugal in kind, 2018-2021, K unit

Throughout 2018-2021, Spain, India, and China were the leading sources for Portugal's imports of women's woven blouses and shirts in physical terms. Spain accounted for 67.1% of import volume, India for 9.1%, and China for 6.0%, collectively representing 82.2% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Portugal in kind, 2018-2021

Imports in value, M $ US

Portugal's imports of women's woven blouses and shirts in monetary terms declined for the third consecutive year. In 2021, imports registered 68.5 million US dollars, reflecting a small drop of 1.8% from the previous year. Between 2018 and 2021, imports fell by 48.1%, equating to an average annual decrease of 19.6%.

Annual dynamics of product's imports to Portugal in value, 2018-2021, M $ US

From 2018 to 2021, Spain, Italy, and India formed the core of Portugal's imports of women's woven blouses and shirts in value terms. Spain accounted for 66.0% of import value, Italy for 8.2%, and India for 6.5%, together taking 80.7% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Portugal in value, 2018-2021