Men's woven shirts market in Poland

Earlier Report Observations

The Polish market for men's woven shirts expanded in 2018 and 2019, with volume growing from 18.0 million to 18.4 million pieces and value from $139.7 million to $155.8 million. This initial growth was supported by the emergence of the new business Henderson, which introduced an online-made-to-measure shirt segment at an accessible price, attracting new customers to customized offerings. Concurrently, dominant domestic brands like Lancerto, Vistula, and Bytom strengthened their position by offering high quality at competitive prices and expanding online sales, which broadened market accessibility and choice.

The COVID-19 pandemic in 2020 significantly altered consumer behavior, reducing demand for traditional business shirts and increasing preference for more casual and comfortable models. This shift caused a sharp contraction in market volume to 15.1 million pieces ($111.5 million) in 2020, falling further to 13.9 million pieces ($100.1 million) in 2021 as the post-pandemic adjustment in wardrobe preferences continued to dampen the core business segment.

Market volume recovered to 17.0 million pieces ($151.5 million) in 2022 as local manufacturers adapted their assortments to the sustained demand for casual shirts. After a slight dip to 15.0 million pieces ($141.7 million) in 2023, the market rebounded strongly in 2024 to 18.9 million pieces, with value surging to $205.9 million, indicating a notable increase in average prices or a shift toward higher-value products within the category.

Production men's woven shirts in Poland

In value, 2017-2020, K $ US

Poland's production of men's woven shirts, measured in monetary value, experienced a decline after two years of growth. In 2019, output peaked at 72 609 K $ US, but by 2020 it had fallen sharply to 46 986 K $ US, marking a 35.3% decrease from the previous year. Over the period from 2017 to 2020, production decreased by 15.2%, which translates to an annualized decline rate of 5.3%. The largest increase occurred in 2019, with a rise of 16.9%.

Annual dynamics of production in Poland in value, 2017-2020, K $ US

In kind, 2017-2020, K unit

In terms of physical units, Poland's production of men's woven shirts declined after two years of gains. In 2019, output reached its highest point at 4 500 K units, but in 2020 it dropped to 2 874 K units, a 36.1% decrease compared to 2019. From 2017 to 2020, production fell by 18.4%, with a compound annual growth rate of -6.6%. The largest increase was recorded in 2018, at 15.6%.

Annual dynamics of production in Poland in kind, 2017-2020, K unit

Exports men's woven shirts from Poland

Exports in kind, K unit

Poland's exports of men's woven shirts, measured in units, increased for the third consecutive year. In 2020, exports reached 10 040 K units, showing a modest rise of 4.8% from 2019. Over the period from 2017 to 2020, exports grew by 31.7%, with a compound annual growth rate of 9.6%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, K unit

From 2017 to 2020, the main destinations for Poland's exports of men's woven shirts in kind were Germany, accounting for 41.4% of exports, Romania with 12.3%, and Czechia at 6.5%. Together, these three countries represented 60.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, M $ US

Poland's exports of men's woven shirts in monetary terms increased for the third year in a row. In 2020, exports were recorded at 121.4 M $ US, up by 11.0% compared to 2019. Between 2017 and 2020, exports rose by 48.2%, equating to an annualized growth rate of 14.0%.

Annual dynamics of product's exports from Poland in value, 2017-2020, M $ US

From 2017 to 2020, Germany, Romania, and Czechia were the three principal markets for Poland's exports of men's woven shirts in value terms, collectively accounting for 61.9% of total exports.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports men's woven shirts to Poland

Imports in kind, K unit

After two years of growth, Poland's imports of men's woven shirts in units declined. In 2019, imports peaked at 23 502 K units, but in 2020 they fell to 22 283 K units, a modest decrease of 5.2% from the previous year. Over the period from 2017 to 2020, imports increased by 15.9%, with a compound annual growth rate of 5.1%. The largest increase occurred in 2018, at 21.3%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, K unit

From 2017 to 2020, the primary suppliers of men's woven shirts to Poland in kind were Bangladesh, with 43.5% of imports, China at 18.1%, and Germany with 9.4%. Together, these three countries accounted for 71.0% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, M $ US

Poland's imports of men's woven shirts in monetary terms declined after two years of increase. In 2019, imports reached their highest point at 192.5 M $ US, but in 2020 they dropped to 185.9 M $ US, representing a moderate reduction of 3.4% from the previous year. Between 2017 and 2020, imports grew by 28.7%, with an annualized rate of 8.8%. The largest increase was recorded in 2018, at 25.6%.

Annual dynamics of product's imports to Poland in value, 2017-2020, M $ US

From 2017 to 2020, the top suppliers of men's woven shirts to Poland in value terms were Bangladesh, accounting for 30.0% of imports, China with 16.4%, and Germany at 15.8%. Their combined share reached 62.3% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020