Market research

Men's woven shirts market in Italy

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The Italian market for men's woven shirts began the period with new labeling rules entering force in January 2018, requiring disclosure of non-textile parts of animal origin. Market volume then contracted over the next three years, falling from 46.96 million units in 2018 to 25.75 million in 2021, a drop of 45%.

A post-pandemic recovery drove a 42% rebound in 2022, lifting the market to 36.65 million units, as improved foreign demand and raw material availability stimulated trade. Growth nearly halted in 2023, with volume stabilizing around 36.8 million units amid high inflation and weakened consumer purchasing power.

In 2024, the market shrank by 12% to 32.44 million units, pressured by soaring energy and raw material costs that eroded producer margins, alongside the implementation of stricter EU labeling requirements and the Digital Services Act for online textile sales.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Italy
  1. 5.1.1. In kind, 2018-2024, K unit
  2. 5.1.2. In value, 2018-2024, M $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K unit
  2. 5.2.2. In value, 2018-2024, M $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's exports from Italy in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's exports in kind from Italy by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Italy in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Italy by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/unit
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Italy, 2018-2024, $ US/unit
    2. 6.1.4.2. Dynamics of average price of product's exports from Italy by countries, 2018-2024, $ US/unit
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's exports from Italy in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's exports in kind from Italy by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Italy in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Italy by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/unit
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Italy, 2018-2024, $ US/unit
    2. 6.2.4.2. Dynamics of average price of product's exports from Italy by countries, 2018-2024, $ US/unit
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's imports to Italy in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's imports in kind to Italy by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Italy in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Italy by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/unit
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Italy, 2018-2024, $ US/unit
    2. 7.1.4.2. Dynamics of average price of product's imports to Italy by countries, 2018-2024, $ US/unit
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's imports to Italy in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's imports in kind to Italy by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Italy in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Italy by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/unit
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Italy, 2018-2024, $ US/unit
    2. 7.2.4.2. Dynamics of average price of product's imports to Italy by countries, 2018-2024, $ US/unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production men's woven shirts in Italy

In value, 2017-2020, M $ US

In Italy, the production value of men's woven shirts reached 293.4 million US dollars in 2020, marking a significant decline of 21.0% compared to the previous year. Over the period from 2017 to 2020, production decreased by 32.3%, with an annualized rate of 12.2%. The largest increase occurred in 2019, at 6.5%.

Annual dynamics of production in Italy in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(19.5%)	6.5%	(21.0%)	(12.2%)

Source: SHEV.io

In kind, 2017-2020, K unit

Men's woven shirts production in Italy declined for the third consecutive year. In 2020, Italy produced 9 717 thousand units, showing a decrease of 12.1% compared to the previous year. Between 2017 and 2020, production fell by 32.4%, equating to an annualized rate of 12.2%.

Annual dynamics of production in Italy in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(11.7%)	(12.9%)	(12.1%)	(12.2%)

Source: SHEV.io

Exports men's woven shirts from Italy

Exports in kind, K unit

Men's woven shirts exports from Italy declined for the third consecutive year. In 2020, exports were recorded at 10 611 thousand units, down by 33.7% year-over-year. Over the period from 2017 to 2020, exports decreased by 43.9%, with an annualized rate of 17.5%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(9.0%)	(7.0%)	(33.7%)	(17.5%)

Source: SHEV.io

The structure of exports in kind from 2017 to 2020 was diversified, with the United Kingdom (12.4% of exports in kind), Albania (12.4% of exports in kind), and Spain (10.3% of exports in kind) together accounting for just 35.0% of total flows. No single country held a clearly dominant position.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Italy in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Cross-border shipments of men's woven shirts from Italy declined for the second consecutive year. In 2020, exports amounted to 447.0 million US dollars, indicating a strong decrease of 22.2% compared to the previous year. Between 2017 and 2020, exports decreased by 22%, equating to an annualized rate of 7.9%. The maximum value was recorded in 2018 at 586.4 million US dollars, with the largest increase also occurring in 2018 at 2.4%.

Annual dynamics of product's exports from Italy in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.4%	(2.1%)	(22.2%)	(7.9%)

Source: SHEV.io

During 2017 to 2020, the United Kingdom (12.5% of exports in value terms), Switzerland (11.1% of exports in value terms), and France (9.2% of exports in value terms) were important buyers of men's woven shirts from Italy. However, their combined share reached only 32.8% of total exports in value terms, with the remaining 67.2% distributed among many other partners.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Italy in value, 2017-2020

Source: SHEV.io

Imports men's woven shirts to Italy

Imports in kind, K unit

Italy's imports of men's woven shirts declined for the second consecutive year. In 2020, imports stood at 35 540 thousand units, representing a 29.3% fall versus the previous year. Over the period from 2017 to 2020, imports decreased by 30.5%, with an annualized rate of 11.4%. The maximum value was recorded in 2018 at 51 478 thousand units, with the largest increase also occurring in 2018 at 0.7%.

Annual dynamics of product's imports to Italy in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.7%	(2.4%)	(29.3%)	(11.4%)

Source: SHEV.io

From 2017 to 2020, Bangladesh (33.7% of imports in kind), Albania (8.7% of imports in kind), and China (8.2% of imports in kind) were the largest suppliers of men's woven shirts to Italy, together forming 50.6% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Italy in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Men's woven shirts imports to Italy declined for the second consecutive year. In 2020, Italy imported men's woven shirts valued at 447.0 million US dollars, representing a 25.1% decrease compared to 2019. Between 2017 and 2020, imports decreased by 20.7%, equating to an annualized rate of 7.5%. The maximum value was recorded in 2018 at 535.6 million US dollars, with the largest increase also occurring in 2018 at 9.9%.

Annual dynamics of product's imports to Italy in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	9.9%	(3.7%)	(25.1%)	(7.5%)

Source: SHEV.io

Over 2017 to 2020, imports in value terms were distributed across a wide set of partner countries. Bangladesh (18.6% of imports in value terms), China (8.0% of imports in value terms), and Romania (6.8% of imports in value terms) jointly accounted for just 33.4% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Italy in value, 2017-2020

Source: SHEV.io