Market research

Men's woven shirts market in Austria

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The market for men's woven shirts in Austria reached its highest volume in 2019 at 11.5 million units before contracting sharply to 7.8 million units in 2020. This drop was directly caused by the COVID-19 pandemic, which led to widespread retail closures and reduced consumer spending on apparel.

Market volume remained low through 2021 and 2022, falling to 6.0 million units. A key driver was a shift in consumer behavior, where younger buyers turned to second-hand clothing partly due to inflation, reducing demand for new shirts. This period also saw strengthened sustainability initiatives, like the EU strategy for sustainable textiles, which began reshaping industry priorities.

A recovery commenced in 2023, with volume rising to 7.2 million units and further to 9.7 million units in 2024. The market's value rebounded more strongly, reaching $124 million in 2024, indicating changes in the product mix or average prices as it neared pre-pandemic levels.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Austria
  1. 5.1.1. In kind, 2018-2024, K unit
  2. 5.1.2. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K unit
  2. 5.2.2. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's exports from Austria in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's exports in kind from Austria by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Austria in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Austria by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/unit
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Austria, 2018-2024, $ US/unit
    2. 6.1.4.2. Dynamics of average price of product's exports from Austria by countries, 2018-2024, $ US/unit
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's exports from Austria in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's exports in kind from Austria by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Austria in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Austria by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/unit
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Austria, 2018-2024, $ US/unit
    2. 6.2.4.2. Dynamics of average price of product's exports from Austria by countries, 2018-2024, $ US/unit
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's imports to Austria in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's imports in kind to Austria by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Austria in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Austria by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/unit
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Austria, 2018-2024, $ US/unit
    2. 7.1.4.2. Dynamics of average price of product's imports to Austria by countries, 2018-2024, $ US/unit
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's imports to Austria in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's imports in kind to Austria by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Austria in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Austria by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/unit
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Austria, 2018-2024, $ US/unit
    2. 7.2.4.2. Dynamics of average price of product's imports to Austria by countries, 2018-2024, $ US/unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production men's woven shirts in Austria

In value, 2017-2020, K $ US

Austria's production of men's woven shirts has declined for the third year in a row. In 2020, output was valued at 9 346 K $ US, marking a 29.0% decrease compared to 2019. Over the period from 2017 to 2020, production fell by 43.5%, with an annualized decline rate of 17.3%.

Annual dynamics of production in Austria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(7.4%)	(14.1%)	(29.0%)	(17.3%)

Source: SHEV.io

In kind, 2017-2020, K unit

Production of men's woven shirts in Austria has dropped for the third consecutive year. In 2020, Austria produced 193.0 K units, reflecting a sharp 35.9% decrease from 2019. Between 2017 and 2020, production declined by 65.6%, which translates to an annualized rate of 29.9%.

Annual dynamics of production in Austria in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(32.3%)	(20.8%)	(35.9%)	(29.9%)

Source: SHEV.io

Exports men's woven shirts from Austria

Exports in kind, K unit

In 2020, Austria's exports of men's woven shirts totaled 2 032 K units, showing a sudden 39.1% year-over-year drop. Between 2017 and 2020, exports decreased by 37.7%, with an annualized decline of 14.6%. The highest export volume was recorded in 2019 at 3 334 K units, which also saw the largest increase of 7.0%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(4.5%)	7.0%	(39.1%)	(14.6%)

Source: SHEV.io

From 2017 to 2020, Germany, Romania, and Poland were the main markets for Austria's exports of men's woven shirts in volume terms. Germany accounted for 32.2% of exports, Romania for 17.4%, and Poland for 8.6%, together making up 58.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Austria in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

After rising for two years, Austria's exports of men's woven shirts declined. In 2020, exports reached 34.6 M $ US, a 26.9% decrease from the previous year. Over the 2017-2020 period, exports fell by 16.9%, with an annualized decline of 6.0%. The peak value was in 2019 at 47.4 M $ US, which also experienced the largest increase of 7.4%.

Annual dynamics of product's exports from Austria in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	6.0%	7.4%	(26.9%)	(6.0%)

Source: SHEV.io

Between 2017 and 2020, Germany, Romania, and Poland were the primary destinations for Austria's exports of men's woven shirts in value terms. Germany represented 32.3% of exports, Romania 17.2%, and Poland 9.0%, collectively absorbing 58.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Austria in value, 2017-2020

Source: SHEV.io

Imports men's woven shirts to Austria

Imports in kind, K unit

In 2020, Austria's imports of men's woven shirts amounted to 9 667 K units, down 33.4% from 2019. Over the 2017-2020 period, imports decreased by 33.1%, with an annualized decline of 12.5%. The highest import volume was in 2019 at 14 510 K units, which also saw the largest increase of 7.8%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(6.9%)	7.8%	(33.4%)	(12.5%)

Source: SHEV.io

From 2017 to 2020, Germany, Bangladesh, and China were the top suppliers of men's woven shirts to Austria in volume terms. Germany accounted for 29.7% of imports, Bangladesh for 19.8%, and China for 8.2%, together representing 57.7% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Austria in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Austria's imports of men's woven shirts have declined for the second year in a row. In 2020, imports reached 116.9 M $ US, indicating a significant 24.1% year-over-year reduction. Over the 2017-2020 period, imports fell by 25.9%, with an annualized decline of 9.5%. The maximum value was recorded in 2018 at 158.2 M $ US, which also had the largest increase of 0.3%.

Annual dynamics of product's imports to Austria in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.3%	(2.7%)	(24.1%)	(9.5%)

Source: SHEV.io

Throughout 2017-2020, Germany, Bangladesh, and China formed the key group of partners for Austria's imports of men's woven shirts in value terms. Germany accounted for 29.9% of imports, Bangladesh for 19.7%, and China for 8.2%, jointly representing 57.8% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Austria in value, 2017-2020

Source: SHEV.io