Women's woven blouses and shirts market in Austria

Earlier Report Observations

The market for women's woven blouses and shirts in Austria contracted significantly between 2018 and 2020, with volume falling from 19 797 thousand pieces to 12 362 thousand pieces. The sharp decline in 2020 was directly linked to the COVID-19 pandemic, which caused an approximate 8% drop in Austrian textile and clothing retail turnover due to restrictions and reduced consumer demand.

Following the pandemic, the clothing market gradually recovered, returning to its pre-pandemic retail sales level by 2023. This broader recovery coincided with a stabilization and subsequent rise in imports of blouses and shirts after 2022.

By 2024, imports surged to 18 705 thousand pieces, a growth supported by the strong expansion of e-commerce. From April 2024, new EU regulations under the Digital Services Act began to apply to major Asian online platforms like Shein and Temu, altering competitive dynamics in the apparel market.

Production women's woven blouses and shirts in Austria

In value, 2017-2020, K $ US

Austria's production of women's woven blouses and shirts has declined for the second year in a row. In 2020, output was valued at 6 877 thousand US dollars, marking a significant year-over-year drop of 18.8%. Over the 2017-2020 period, production fell by 26.5%, with an average annual decline of 9.8%. The highest production value was recorded in 2018 at 12 144 thousand US dollars, which saw a 29.7% increase from the previous year. However, the largest decline occurred in 2019, with a sharp 30.3% decrease.

Annual dynamics of production in Austria in value, 2017-2020, K $ US

In kind, 2017-2020, K unit

Austria's production of women's woven blouses and shirts has now declined for three consecutive years. In 2020, the country produced 114.0 thousand units, reflecting a 24.9% drop compared to the previous year. Between 2017 and 2020, production decreased by 46.7%, which translates to an average annual decline of 18.9%.

Annual dynamics of production in Austria in kind, 2017-2020, K unit

Exports women's woven blouses and shirts from Austria

Exports in kind, K unit

After two years of growth, Austria's exports of women's woven blouses and shirts declined in 2020. The country shipped 4 630 thousand units abroad, representing a steep 32.6% reduction from the previous year. Over the 2017-2020 period, exports fell by 23.8%, with an average annual decline of 8.7%. The peak export volume was recorded in 2019 at 6 872 thousand units, following a 12.9% increase in 2018.

Annual dynamics of product's exports from Austria in kind, 2017-2020, K unit

From 2017 to 2020, Germany, Poland, and Romania remained the top buyers of women's woven blouses and shirts from Austria. Germany accounted for 52.5% of exports in volume, Poland for 10.1%, and Romania for 6.3%. Together, these three markets represented 69.0% of Austria's total exports in this category.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, M $ US

Following two years of growth, Austria's exports of women's woven blouses and shirts declined in 2020. Export value amounted to 72.3 million US dollars, showing a robust 21.5% decrease compared to 2019. Over the 2017-2020 period, exports decreased by 4.4%, with an average annual decline of 1.5%. The highest export value was recorded in 2019 at 92.0 million US dollars, after a 17.0% increase in 2018.

Annual dynamics of product's exports from Austria in value, 2017-2020, M $ US

Throughout the 2017-2020 period, Germany, Poland, and Romania remained the three largest markets for Austria's exports of women's woven blouses and shirts in value terms. Together, they accounted for 66.7% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports women's woven blouses and shirts to Austria

Imports in kind, K unit

Austria's imports of women's woven blouses and shirts have declined for the third consecutive year. In 2020, import volume amounted to 16 878 thousand units, reflecting a dramatic 28.3% reduction compared to the previous year. Between 2017 and 2020, imports decreased by 36.3%, equating to an average annual decline of 14.0%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, K unit

From 2017 to 2020, Austria sourced women's woven blouses and shirts from a diverse set of markets. Germany was the largest supplier with 20.1% of import volume, followed by China at 16.7% and India at 10.7%. Together, these three countries accounted for 47.5% of total imports, while many smaller destinations made up the remaining 52.5%.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, M $ US

Austria's imports of women's woven blouses and shirts declined for the second consecutive year. In 2020, import value totalled 172.4 million US dollars, equivalent to a solid 21.4% year-over-year contraction. Between 2017 and 2020, imports decreased by 25.7%, with an average annual decline of 9.4%. The peak import value was recorded in 2018 at 243.0 million US dollars, which saw a 4.7% increase from the previous year.

Annual dynamics of product's imports to Austria in value, 2017-2020, M $ US

Over the 2017-2020 period, no single market dominated Austria's imports of women's woven blouses and shirts in value terms. Germany accounted for 20.2% of import value, China for 17.2%, and India for 10.1%. Together, these three countries represented 47.5% of total imports, while many smaller partners each held modest individual shares.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020