Manicure or pedicure preparations market in Russia

Earlier Report Observations

The market volume for manicure and pedicure preparations in Russia reached 69.8 million units in 2018, supported by rising living standards and the development of the beauty industry, which increased demand for professional services. By 2020, the COVID-19 pandemic led to temporary salon closures and reduced demand, lowering the market volume to 43.4 million units, although the growth of at-home manicure and increased domestic production partially offset the decline.

Post-pandemic, the market recovered to 62 million units in 2021 due to renewed demand for services and the expansion of the male audience. In 2022, sanctions and logistical problems caused a 30% price increase on materials but stimulated a 41.6% growth in domestic production, maintaining the market volume at 67.8 million units.

In subsequent years, the market volume declined to 61.9 million units in 2023 and 48.6 million units in 2024, while production fell to 38.7 million units in 2024 but showed growth to 42.7 million units in 2025.

Production manicure or pedicure preparations in Russia

In kind, 2018-2021, K unit

Russia's production of manicure and pedicure preparations has grown for the second year in a row. In 2021, the country produced 36 806 thousand units, marking a 1.3% increase compared to the previous year. Looking at the period from 2018 to 2021, production rose by 9.6%, which translates to an average annual growth rate of 3.1%. The lowest production level was recorded in 2019 at 29 235 thousand units, with the largest decline of 12.9% occurring that same year. In contrast, the most significant increase of 24.3% was observed in 2020.

Annual dynamics of production in Russia in kind, 2018-2021, K unit

Exports manicure or pedicure preparations from Russia

Exports in kind, K unit

The export market for manicure and pedicure preparations experienced notable fluctuations during this period. The lowest export volume was recorded in 2018, while the peak occurred in 2020, with a 2.2-fold difference between these two years. In 2021, Russia exported 15 099 thousand units, which represents a sharp decline of 44.8% compared to 2020. The maximum export volume was reached in 2020 at 27 348 thousand units, with the largest increase of 75.5% also taking place that year.

Annual dynamics of product's exports from Russia in kind, 2018-2021, K unit

From 2018 to 2021, three key markets—Belarus, Kazakhstan, and Ukraine—collectively accounted for 80.8% of Russia's total exports of manicure and pedicure preparations in volume terms.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Russia in kind, 2018-2021

Exports in value, K $ US

After two consecutive years of growth, Russia's exports of manicure and pedicure preparations in value terms declined. In 2021, exports amounted to 10 837 thousand US dollars, a decrease of 3.2% from the previous year. Over the 2018-2021 period, however, exports increased by 118.2%, with a compound annual growth rate of 29.7%. The highest value was recorded in 2020 at 11 190 thousand US dollars, while the largest increase of 57.0% occurred in 2019.

Annual dynamics of product's exports from Russia in value, 2018-2021, K $ US

Between 2018 and 2021, Belarus, Kazakhstan, and Ukraine remained the primary destinations for Russia's exports of manicure and pedicure preparations in value terms. Belarus accounted for 36.8% of exports, Kazakhstan for 20.7%, and Ukraine for 12.2%. Together, these three markets represented 69.6% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Russia in value, 2018-2021

Imports manicure or pedicure preparations to Russia

Imports in kind, K unit

Following a two-year decline, Russia's imports of manicure and pedicure preparations in volume terms rebounded. In 2021, imports totaled 40 555 thousand units, reflecting a 19.2% increase compared to the previous year. Over the 2018-2021 period, however, imports decreased by 16.9%, with an average annual decline of 6.0%. The lowest import volume was recorded in 2020 at 34 021 thousand units, with the largest drop of 22.8% also occurring that year.

Annual dynamics of product's imports to Russia in kind, 2018-2021, K unit

From 2018 to 2021, three main suppliers—China, Turkey, and Belarus—collectively accounted for 51.6% of Russia's total imports of manicure and pedicure preparations in volume terms.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Russia in kind, 2018-2021

Imports in value, K $ US

In 2021, Russia's imports of manicure and pedicure preparations in value terms reached 41 068 thousand US dollars, showing a significant uptick of 39.9% year-over-year. Over the 2018-2021 period, however, imports decreased by 9.2%, with an average annual decline of 3.2%. The lowest value was recorded in 2020 at 29 362 thousand US dollars, while the peak occurred in 2019 at 45 584 thousand US dollars. The largest decline of 35.6% took place in 2020.

Annual dynamics of product's imports to Russia in value, 2018-2021, K $ US

Between 2018 and 2021, imports of manicure and pedicure preparations to Russia in value terms were spread across numerous countries. China accounted for 17.4% of imports, France for 10.8%, and the United States for 8.5%. Together, these three countries represented only 36.7% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Russia in value, 2018-2021