Manicure or pedicure preparations market in Germany

Earlier Report Observations

The market for manicure or pedicure preparations in Germany experienced fluctuations between 2018 and 2021. The market size started at 121.6 million USD in 2018, fell to 115.2 million in 2019, recovered to 122.8 million in 2020, and then declined again to 113.0 million in 2021.

After dropping to 106.8 million USD in 2023, the market grew to 111.1 million in 2024. This expansion was driven by strong consumer demand for nail art trends like French designs, pastel and nude shades, and metallic accents, which shaped product offerings. A rising number of professional manicurists and pedicurists in beauty salons supported product sales, while growing consumer incomes and increased openness among men to manicure and pedicure services further stimulated the market.

Production manicure or pedicure preparations in Germany

In value, 2017-2020, M $ US

In Germany, the output value of manicure or pedicure preparations reached 205.8 million US dollars in 2020, marking a 12.3% increase compared to the previous year. Looking at the period from 2017 to 2020, production grew by 7.6%, which translates to an average annual growth rate of 2.5%. The lowest value was recorded in 2019 at 183.2 million US dollars, with the largest decline occurring that same year at 4.7%.

Annual dynamics of production in Germany in value, 2017-2020, M $ US

Exports manicure or pedicure preparations from Germany

Exports in kind, M unit

After two consecutive years of decline, Germany's cross-border shipments of manicure or pedicure preparations rebounded. In 2020, export volume reached 242.4 million units, showing a robust year-over-year increase of 15.2%. From 2017 to 2020, exports rose by 4.1%, averaging an annual growth rate of 1.4%. The lowest volume was recorded in 2019 at 210.5 million units, while the largest decline occurred in 2018 at 6.2%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, M unit

Between 2017 and 2020, Austria, the Netherlands, and Poland were significant buyers of manicure or pedicure preparations from Germany, accounting for 11.1%, 8.3%, and 8.0% of exports in kind, respectively. However, their combined share totaled only 27.4% of total exports in kind, with the remaining 72.6% distributed among numerous other trading partners.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

Following two years of losses, Germany's exports of manicure or pedicure preparations in value terms recovered. In 2020, exports amounted to 209.2 million US dollars, up 8.3% from 2019. Over the 2017-2020 period, however, exports decreased by 7.4%, with a compound annual growth rate of -2.5%. The lowest value was recorded in 2019 at 193.2 million US dollars, which also saw the largest decline of 9.0%.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

From 2017 to 2020, Austria, the Netherlands, and Poland were the largest buyers of manicure or pedicure preparations from Germany in value terms, accounting for 10.2%, 7.9%, and 7.2% of exports, respectively. Together, they represented 25.3% of total export value, while the majority was spread across a wide range of smaller partners.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports manicure or pedicure preparations to Germany

Imports in kind, M unit

Germany's imports of manicure or pedicure preparations in kind declined for the third year in a row. In 2020, imports stood at 172.0 million units, down 2.8% year-over-year. Between 2017 and 2020, imports fell by 12.4%, averaging an annual decline of 4.3%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, M unit

During the 2017-2020 period, Luxembourg, France, and the Netherlands were the main sources for Germany's imports in kind of manicure or pedicure preparations, accounting for 23.5%, 17.8%, and 10.5% of imports, respectively. Collectively, they made up 51.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

After two years of decline, Germany's imports of manicure or pedicure preparations in value terms saw a slight uptick. In 2020, imports totaled 126.2 million US dollars, increasing by 0.8% compared to the previous year. However, from 2017 to 2020, imports decreased by 18.6%, with an average annual decline of 6.6%. The lowest value was recorded in 2019 at 125.2 million US dollars, which also experienced the largest drop of 11.7%.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

Between 2017 and 2020, Germany's imports of manicure or pedicure preparations in value terms were relatively evenly distributed. France, Luxembourg, and the United States were the top sources, accounting for 18.1%, 15.1%, and 12.7% of imports, respectively. Together, they represented 45.9% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020