Manicure or pedicure preparations market in Estonia

Earlier Report Observations

The Estonian market for manicure or pedicure preparations in value terms demonstrated overall growth from 2018 to 2024, rising from $3.3 million to $6.5 million. This expansion was not uniform, as the market experienced fluctuations including a contraction in 2019 followed by recovery and subsequent periods of strong growth.

A notable surge occurred in 2021 when the market size jumped by 44% to reach $4.7 million. After a correction in 2022, growth resumed, culminating in a further significant increase to $6.5 million in 2024. This final year represented the market's peak value within the period.

The rising market value was supported by a substantial increase in domestic production, which more than doubled over these years. Movements in import and export values also contributed to the net supply available in the Estonian market throughout the period.

Production manicure or pedicure preparations in Estonia

In value, 2018-2021, K $ US

Estonia's production of manicure and pedicure preparations has grown for the third year in a row. In 2021, output reached 3 835 thousand US dollars, marking a sharp increase of 32.3% compared to 2020. Looking at the period from 2018 to 2021, production rose by 69.4%, which translates to an average annual growth rate of 19.2%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

Exports manicure or pedicure preparations from Estonia

Exports in kind, K unit

In 2021, Estonia exported 715 thousand units of manicure and pedicure preparations, up 30.5% from the previous year. However, over the broader period from 2018 to 2021, exports fell by 12.9%, averaging a decline of 4.5% per year. The lowest export volume was recorded in 2020 at 548 thousand units, while the peak occurred in 2019 with 824 thousand units. The most significant drop happened in 2020, when exports decreased by 33.4%.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, K unit

From 2018 to 2021, Russia, Finland, and Latvia were the primary destinations for Estonia's manicure and pedicure preparations exports in terms of volume. Russia accounted for 47.6% of exports, Finland for 26.8%, and Latvia for 9.1%. Together, these three countries made up 83.4% of total export volumes.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

Estonia's exports of manicure and pedicure preparations in value terms reached 2 392 thousand US dollars in 2021, showing a strong increase of 18.0% compared to 2020. Over the four-year span from 2018 to 2021, however, exports decreased by 3.1%, with a compound annual growth rate of -1.1%. The lowest value was recorded in 2020 at 2 028 thousand US dollars, while the highest was in 2019 at 2 567 thousand US dollars. The largest decline occurred in 2020, with a drop of 21.0%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

Between 2018 and 2021, Finland, Russia, and Latvia were the main buyers of Estonia's manicure and pedicure preparations in value terms. Finland led with 41.1% of export value, followed by Russia at 30.1%, and Latvia at 8.9%. Combined, these three countries represented 80.1% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports manicure or pedicure preparations to Estonia

Imports in kind, K unit

Estonia imported 1 697 thousand units of manicure and pedicure preparations in 2021, a significant increase of 49.0% from the previous year. The lowest import volume was in 2020 at 1 140 thousand units, while the highest was in 2019 at 1 798 thousand units. The most substantial decline took place in 2020, with imports falling by 36.6%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, K unit

From 2018 to 2021, imports of manicure and pedicure preparations to Estonia in volume terms were not highly concentrated. China was the largest source with 20.6% of imports, followed by the United States at 14.5%, and Poland at 11.1%. Together, these three countries accounted for only 46.2% of total import volumes.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

After two years of decline, Estonia's imports of manicure and pedicure preparations rebounded in 2021. Import value rose to 3 214 thousand US dollars, up 36.2% from the previous year. Over the period from 2018 to 2021, imports decreased by 7.8%, with a compound annual growth rate of -2.7%. The lowest value was recorded in 2020 at 2 360 thousand US dollars, and the largest decline occurred that same year, with a drop of 26.9%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

Between 2018 and 2021, Estonia's imports of manicure and pedicure preparations in value terms were highly diversified. The United States was the top source with 20.0% of import value, followed by China at 18.2%, and Germany at 10.9%. Together, these three countries made up just 49.1% of total import value, with the remaining 50.9% coming from a wide range of smaller markets.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021