Market research

Lip and eye make up market in Greece

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Submission method: to your account

File format: docx, xlsx

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Earlier Report Observations

The Greek market for lip and eye make up preparations contracted significantly from 2018 to 2020, with its total value falling from $60.6 million to $37.6 million. This drop coincided with a sharp decline in domestic production, which nearly halved from $23.5 million to $12.1 million, and a reduction in import value from $41.1 million to $29.1 million.

A recovery emerged in 2021 as the market value rose to $40.4 million. While production figures are unavailable after 2021, trade data reveals a strong expansion through 2024. Imports grew steadily from $30.6 million in 2021 to $57.4 million in 2024, and exports more than doubled from $4.4 million to $9.9 million over the same period, reflecting heightened market activity.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2021
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2021
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Greece
  1. 5.1.1. In value, 2018-2021, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Greece in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Greece by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Greece in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Greece by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Greece, 2018-2024, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's imports to Greece by countries, 2018-2024, $ US/kg
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Greece in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Greece by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Greece in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Greece by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Greece, 2018-2024, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's imports to Greece by countries, 2018-2024, $ US/kg
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Greece in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Greece by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Greece in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Greece by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Greece, 2018-2024, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's exports from Greece by countries, 2018-2024, $ US/kg
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Greece in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Greece by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Greece in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Greece by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Greece, 2018-2024, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's exports from Greece by countries, 2018-2024, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production lip and eye make up in Greece

In value, 2017-2020, K $ US

Greece's production of lip and eye makeup declined for the second consecutive year. In 2020, output was valued at 12 061 thousand US dollars, marking a 28.5% drop compared to 2019. Production peaked in 2018 at 23 466 thousand US dollars, with a 2.2% increase that year. Between 2017 and 2020, production decreased by 47.5%, equating to an annualized rate of 19.3%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.2%	(28.1%)	(28.5%)	(19.3%)

Source: SHEV.io

Exports lip and eye make up from Greece

Exports in kind, t

Lip and eye makeup exports from Greece declined for the third consecutive year. In 2020, Greece exported 96 tonnes, which is 26.4% less than the previous year. Over the period from 2017 to 2020, exports decreased by 51.6%, with a compound annual growth rate of 21.5%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(15.0%)	(22.6%)	(26.4%)	(21.5%)

Source: SHEV.io

From 2017 to 2020, three main markets—Turkey, Cyprus, and Germany—together absorbed 60.3% of Greece's total lip and eye makeup exports in volume terms.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Greece in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Lip and eye makeup exports from Greece declined for the third consecutive year. In 2020, exports were recorded at 3 523 thousand US dollars, corresponding to a limited fall of 9.2% compared to 2019. Over the period from 2017 to 2020, exports decreased by 9.6%, with a compound annual growth rate of 3.3%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(0.1%)	(0.3%)	(9.2%)	(3.3%)

Source: SHEV.io

From 2017 to 2020, Cyprus, Spain, and Belgium were the top buyers of lip and eye makeup from Greece in value terms. Cyprus accounted for 43.0% of exports, Spain for 8.9%, and Belgium for 5.5%, with their combined share reaching 57.4% of total exports.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Greece in value, 2017-2020

Source: SHEV.io

Imports lip and eye make up to Greece

Imports in kind, t

Greece's imports of lip and eye makeup declined for the second consecutive year. In 2020, import volume amounted to 641 tonnes, constituting a 30.0% decrease compared to the previous year. Imports peaked in 2018 at 1 139 tonnes, with a 7.6% increase that year. Between 2017 and 2020, imports decreased by 39.5%, equating to an annualized rate of 15.4%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	7.6%	(19.7%)	(30.0%)	(15.4%)

Source: SHEV.io

From 2017 to 2020, the partner landscape for imports in volume terms was diverse. France, Czechia, and Italy were the leading suppliers, accounting for 15.0%, 14.7%, and 13.5% of imports, respectively, but together they formed only 43.2% of total flows, with the remaining 56.8% coming from many other countries.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Greece in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Greece's imports of lip and eye makeup declined for the second consecutive year. In 2020, imports came to 29 057 thousand US dollars, equivalent to a 23.3% decline relative to the prior year. Imports peaked in 2018 at 41 058 thousand US dollars, with a 12.0% increase that year. Over the period from 2017 to 2020, imports decreased by 20.7%, with a compound annual growth rate of 7.4%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	12.0%	(7.7%)	(23.3%)	(7.4%)

Source: SHEV.io

From 2017 to 2020, France, Czechia, and Germany were the primary suppliers of lip and eye makeup to Greece in value terms. France accounted for 27.2% of imports, Czechia for 14.9%, and Germany for 14.8%, jointly accounting for 57.0% of total imports.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Greece in value, 2017-2020

Source: SHEV.io