Jams, jellies, marmalades, purées and pastes market in Finland

Earlier Report Observations

The Finnish market for jams, jellies, marmalades, purées and pastes began the period at 59.4 million USD in 2018, then declined to 57.0 million USD in 2019 and stabilized near 56.8 million USD in 2020. The market in 2018 was shaped by a 13% rise in EU citrus marmalade production and an 11% increase in EU imports, which heightened competitive pressure from both internal and external suppliers.

A sustained recovery started in 2021, lifting the market to 60.2 million USD, and continued to 62.6 million USD in 2022. This growth was primarily driven by rising consumer demand for healthy and natural products, leading manufacturers to use riper fruits and sugar substitutes. Simultaneously, tighter EU regulations on minimum fruit content raised quality standards, further stimulating demand for premium and organic offerings.

Market expansion accelerated sharply to 71.1 million USD in 2023 and reached 76.5 million USD in 2024. Innovations in flavor profiles and exotic fruit varieties broadened the product assortment, attracting new consumers. Revised EU regulations that increased minimum fruit content requirements and strengthened labeling rules, coupled with persistent health and wellness trends, provided a solid foundation for continued growth.

Production jams, jellies, marmalades, purées and pastes in Finland

In value, 2017-2020, K $ US

In 2020, Finland's production of jams, jellies, marmalades, purées, and pastes reached a value of 34 733 thousand US dollars, marking a slight increase of 1.2% compared to 2019. Over the period from 2017 to 2020, production grew by 7.8%, with an average annual growth rate of 2.5%. The highest value was recorded in 2018 at 34 909 thousand US dollars, which saw an 8.3% increase. In contrast, 2019 experienced the largest decline of 1.7%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

In kind, 2017-2020, t

Following two years of growth, Finland's production volume of jams, jellies, marmalades, purées, and pastes declined. In 2020, production amounted to 10 861 tonnes, down by 3.7% from the previous year. The peak volume was recorded in 2019 at 11 281 tonnes, while 2018 saw the largest increase of 3.1%.

Annual dynamics of production in Finland in kind, 2017-2020, t

Exports jams, jellies, marmalades, purées and pastes from Finland

Exports in kind, t

The market performance showed noticeable fluctuations during the period. Exports peaked in 2018 at 565 tonnes, then fell to their lowest point in 2019 at 11 tonnes, representing a dramatic 51-fold swing. In 2020, shipments from Finland to abroad reached 500 tonnes, reflecting an abrupt year-over-year increase of 4,435.4%. The largest decline occurred in 2019, dropping by 98.0%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

From 2017 to 2020, Sweden and Estonia were the primary destinations for Finland's exports of jams, jellies, marmalades, purées, and pastes in kind, with other markets playing less significant roles individually.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

In 2020, Finland's exports of jams, jellies, marmalades, purées, and pastes in value terms totaled 1 787 thousand US dollars, up 10.4% year-over-year. Between 2017 and 2020, exports increased by 6.2%, equating to an annualized growth rate of 2.0%. The highest value was recorded in 2018 at 1 997 thousand US dollars, with an 18.7% increase, while the lowest was in 2019 at 1 618 thousand US dollars, which saw the largest decline of 19.0%.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

During 2017–2020, Sweden and Estonia remained the main buyers of Finland's jams, jellies, marmalades, purées, and pastes in value terms, accounting for a combined 83.5% of total exports, with the remainder fragmented across other countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports jams, jellies, marmalades, purées and pastes to Finland

Imports in kind, t

The market exhibited volatility over the observed period. Imports peaked in 2018 at 9 791 tonnes, then dropped to their lowest in 2019 at 87 tonnes, a swing of 113 times. In 2020, imports to Finland reached 9 509 tonnes, surging by 10,880.9% compared to 2019. The largest decline occurred in 2019, falling by 99.1%.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

From 2017 to 2020, Sweden, Denmark, and Estonia were the leading sources for Finland's imports of jams, jellies, marmalades, purées, and pastes in kind, with shares of 27.7%, 18.3%, and 10.7%, respectively. Together, they accounted for 56.7% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

Finland's imports of jams, jellies, marmalades, purées, and pastes in value terms declined for the second consecutive year. In 2020, imports totaled 23 815 thousand US dollars, down 2.0% year-over-year. Over the 2017–2020 period, imports increased by 4.5%, with an average annual growth rate of 1.5%. The highest value was recorded in 2018 at 26 475 thousand US dollars, which saw a 16.2% increase, while 2019 experienced the largest decline of 8.2%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

In 2017–2020, the top destinations for Finland's imports of jams, jellies, marmalades, purées, and pastes in value terms were Sweden, Denmark, and Estonia, with shares of 20.7%, 19.6%, and 14.9%, respectively. Collectively, they represented 55.2% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020