Household and sanitary paper in wide rolls or large sheets market in the United States

Earlier Report Observations

The market for household and sanitary paper in wide rolls or large sheets in the United States grew from 7 152 thousand tons in 2018 to 7 513 thousand tons in 2020. This increase was driven by rising consumer awareness of hygiene and public health, which boosted demand for tissue and paper towels. Major producers like Georgia-Pacific and Kimberly-Clark expanded their production capacities to meet this demand. The COVID-19 pandemic in 2020 sharply accelerated market growth as consumers shifted toward disposable hygiene products to prevent contagion, leading to a surge in production and distribution.

After peaking in 2020, market volume contracted to 7 031 thousand tons in 2021 before gradually recovering to 7 226 thousand tons by 2023. The post-pandemic period saw continued investment in production expansion, such as Irving Consumer Products' $470 million plant in Georgia, which helped restore growth. New product lines and a focus on sustainability, including the use of recycled fibers, appealed to eco-conscious consumers and supported market recovery.

Throughout the period, innovation and the entry of new players played a key role. Companies launched premium and eco-friendly products, while startups entered the market with personalized offerings. The hotel and restaurant sectors contributed to demand for towels and napkins, and technological modernization improved production efficiency. Regulatory stability allowed the market to evolve without significant policy disruptions.

Production household and sanitary paper in wide rolls or large sheets in the United States

In kind, 2017-2020, K t

From 2017 to 2020, the United States ranked as the world's second-largest producer of household and sanitary paper in wide rolls or large sheets.

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

The United States saw its production of household and sanitary paper in wide rolls or large sheets grow for the third year in a row. In 2020, output reached 7 281 K t, marking a 4.0% increase from the previous year. Over the 2017-2020 period, production rose by 5%, which translates to an annualized growth rate of 1.6%.

Annual dynamics of production in the United States in kind, 2017-2020, K t

In value, 2017-2020, M $ US

The United States experienced a third consecutive year of growth in the production value of household and sanitary paper in wide rolls or large sheets. In 2020, the output was valued at 9 392 M $ US, showing a slight increase of 1.8% compared to 2019. From 2017 to 2020, production value grew by 10.8%, with a compound annual growth rate (CAGR) of 3.5%.

Annual dynamics of production in the United States in value, 2017-2020, M $ US

Exports household and sanitary paper in wide rolls or large sheets from the United States

Exports in kind, K t

The United States' exports of household and sanitary paper in wide rolls or large sheets declined for the second consecutive year. In 2020, exports totaled 184.3 K t, reflecting a modest decrease of 8.5% from the previous year. Between 2017 and 2020, exports fell by 4.1%, equivalent to an annualized decline of 1.4%. The peak was in 2018 at 209.9 K t, with the largest increase also occurring that year at 9.2%.

Annual dynamics of product's exports from the United States in kind, 2017-2020, K t

From 2017 to 2020, Canada and Mexico were the dominant buyers of household and sanitary paper in wide rolls or large sheets from the United States, together accounting for 84.4% of total exports in kind. Other destinations each held relatively small shares.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from the United States in kind, 2017-2020

Exports in value, M $ US

The export value of household and sanitary paper in wide rolls or large sheets from the United States declined for the second year in a row. In 2020, export volume stood at 237.7 M $ US, showing a strong year-over-year decrease of 10.5%. The highest value was recorded in 2018 at 267.6 M $ US, with the largest increase also in 2018 at 14.0%.

Annual dynamics of product's exports from the United States in value, 2017-2020, M $ US

Throughout 2017 to 2020, the three largest markets for exports in value terms were Canada, Mexico, and the United Kingdom, together making up 83.0% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from the United States in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to the United States

Imports in kind, K t

In 2020, the United States imported 416.7 K t of household and sanitary paper in wide rolls or large sheets, representing an 8.9% increase from the previous year. Between 2017 and 2020, imports grew by 11.5%, equating to an annualized rate of 3.7%. The largest decline occurred in 2019 at 7.1%, while the largest increase was in 2018 at 10.2%.

Annual dynamics of product's imports to the United States in kind, 2017-2020, K t

From 2017 to 2020, Indonesia (28.2% of imports in kind), Canada (27.3%), and Mexico (24.9%) consistently remained the main sources for imports in kind, together accounting for 80.4% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to the United States in kind, 2017-2020

Imports in value, M $ US

In 2020, the United States' import volume of household and sanitary paper in wide rolls or large sheets was recorded at 554.5 M $ US, showing a moderate increase of 3.7% compared to 2019. Over the 2017-2020 period, imports rose by 12.7%, with a CAGR of 4.1%. The peak value was in 2018 at 571.5 M $ US, with the largest decline in 2019 at 6.5% and the largest increase in 2018 at 16.2%.

Annual dynamics of product's imports to the United States in value, 2017-2020, M $ US

From 2017 to 2020, the three principal markets for imports in value terms were Canada, Indonesia, and Mexico, together accounting for 74.8% of total imports of household and sanitary paper in wide rolls or large sheets to the United States.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to the United States in value, 2017-2020