Household and sanitary paper in wide rolls or large sheets market in Norway

Earlier Report Observations

Between 2018 and 2020, the market volume for household and sanitary paper in wide rolls and sheets in Norway expanded from 26 945 t to 30 737 t, driven primarily by a near-doubling of imports from 4 989 t to 8 754 t, while domestic production remained steady at around 22 000 t. The market then contracted to 27 844 t in 2021 as imports fell back to 5 938 t.

The downturn intensified in 2022, with market volume dropping to 26 084 t as imports plummeted by over 40% to 3 426 t, despite a slight rise in production to 23 000 t. This decline aligned with technological advancements reducing demand for traditional paper products and higher prices for certain paper grades due to reduced production capacity in Europe. Consumer trends favoring sustainability and later family formation also contributed to softer demand. By 2023, the market volume had further decreased to 25 154 t, with imports recovering modestly to 4 242 t but production falling to 21 000 t.

Production household and sanitary paper in wide rolls or large sheets in Norway

In kind, 2018-2021, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2018-2021

World map of production of household and sanitary paper in wide rolls or large sheets, 2018-2021

In 2021, Norway produced 22 K t of household and sanitary paper in wide rolls or large sheets, showing little change from the previous year. The lowest production level was recorded in 2019 at 21 K t. The largest decline occurred in 2019 with a 4.5% drop, while the biggest increase was seen in 2020 with a 4.8% rise.

Annual dynamics of production in Norway in kind, 2018-2021, K t

Exports household and sanitary paper in wide rolls or large sheets from Norway

Exports in kind, t

The market showed noticeable fluctuations during this period. Exports reached their lowest point in 2020 at 17 t, then peaked in 2021 at 95 t, representing a 5.6-fold increase. In 2021, Norway exported 95 t of household and sanitary paper in wide rolls or large sheets, marking a significant 456.9% advance compared to 2020. The largest decline was recorded in 2020 at 59.7%.

Annual dynamics of product's exports from Norway in kind, 2018-2021, t

From 2018 to 2021, Denmark, Sweden, and Belgium remained the key export destinations for household and sanitary paper in wide rolls or large sheets. Denmark accounted for 40.1% of exports in kind, Sweden for 26.0%, and Belgium for 20.3%, together representing 86.3% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Norway in kind, 2018-2021

Exports in value, K $ US

The data reveals irregular changes, indicating a volatile market environment. Export volumes reached their minimum in 2020 and peaked in 2021, with a top-to-bottom ratio of 2.7 times. In 2021, Norway's exports of household and sanitary paper in wide rolls or large sheets were valued at 504 K $ US, which is 170.1% higher than in 2020. The lowest value was recorded in 2020 at 187 K $ US, while the largest decline occurred in 2019 with a 38.1% drop.

Annual dynamics of product's exports from Norway in value, 2018-2021, K $ US

Between 2018 and 2021, Denmark, Sweden, and Belgium accounted for the largest share of exports in value terms. Denmark represented 40.1% of exports, Sweden 32.2%, and Belgium 14.0%, together comprising 86.4% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Norway in value, 2018-2021

Imports household and sanitary paper in wide rolls or large sheets to Norway

Imports in kind, t

Volatility characterized the market behavior during these years. Import volumes dropped to their minimum in 2018 and climbed to their maximum in 2019, showing a 1.8-fold shift. In 2021, Norway imported 5 938 t of household and sanitary paper in wide rolls or large sheets, representing a sudden fall of 32.2% compared to 2020. The highest import level was recorded in 2019 at 8 766 t, with the largest increase occurring that same year at 75.7%.

Annual dynamics of product's imports to Norway in kind, 2018-2021, t

From 2018 to 2021, the leading sources for imports in kind of household and sanitary paper in wide rolls or large sheets to Norway were Poland, Sweden, and Italy. Poland accounted for 52.3% of imports, Sweden for 20.2%, and Italy for 10.9%, jointly representing 83.5% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Norway in kind, 2018-2021

Imports in value, K $ US

Norway's import volume of household and sanitary paper in wide rolls or large sheets declined for the second consecutive year. In 2021, Norway imported approximately 10 964 K $ US of these products, down by 16.9% from the previous year. Between 2018 and 2021, imports increased by 11%, equating to an annualized growth rate of 3.5%. The highest import value was recorded in 2019 at 14 043 K $ US, with the largest increase occurring that year at 42.1%.

Annual dynamics of product's imports to Norway in value, 2018-2021, K $ US

During 2018–2021, Poland, Sweden, and Italy together accounted for 75.8% of total imports in value terms for household and sanitary paper in wide rolls or large sheets to Norway. Poland represented 43.1% of imports, Sweden 23.7%, and Italy 9.0%, remaining the main import destinations.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Norway in value, 2018-2021