Household and sanitary paper in wide rolls or large sheets market in Australia

Earlier Report Observations

The Australian market for household and sanitary paper in wide rolls or large sheets stood at 372.9 thousand tons in 2018, with Kimberly-Clark as a key manufacturer. Volume dipped to 342.1 thousand tons in 2019 before returning to 372.9 thousand tons in 2020, driven by heightened hygiene awareness and increased demand for tissue products during the COVID-19 pandemic.

Rising input costs pressured producer margins in 2021, contributing to a decline in imports and reducing market volume to 343.8 thousand tons. A strong recovery followed in 2022, with the market expanding to 390.5 thousand tons, supported by ABC Tissue's production capacity expansion and sustained household consumption linked to remote work trends.

Market volume eased to 374.8 thousand tons in 2023 as imports contracted by 14.4%. During this period, consumer preferences shifted toward premium and eco-friendly products, prompting industry investments such as Essity's $20 million geothermal-powered tissue machine aimed at reducing carbon emissions.

Production household and sanitary paper in wide rolls or large sheets in Australia

In kind, 2018-2021, K t

Australia was among the world's leading producers of household and sanitary paper in wide rolls or large sheets from 2018 to 2021, ranking 19th globally by production volume.

Top producers of household and sanitary paper in wide rolls or large sheets, 2018-2021

World map of production of household and sanitary paper in wide rolls or large sheets, 2018-2021

In 2021, Australia produced 253.0 K t of household and sanitary paper in wide rolls or large sheets, showing little change from the previous year. Over the 2018-2021 period, production grew by 3.7%, with a compound annual growth rate of 1.2%. The lowest production level was in 2019 at 243.0 K t, while the highest was in 2020 at 253.0 K t. The largest decline occurred in 2019 at 0.4%, and the largest increase was in 2020 at 4.1%.

Annual dynamics of production in Australia in kind, 2018-2021, K t

Exports household and sanitary paper in wide rolls or large sheets from Australia

Exports in kind, K t

The export market showed an unstable trend during this period. Exports reached their lowest point in 2018 and peaked in 2019, with a 9.9-fold difference between these years. In 2021, Australia's exports of household and sanitary paper in wide rolls or large sheets totaled 6.1 K t, a 40.0% drop from the previous year. The highest export volume was recorded in 2019 at 17.6 K t. The largest decline occurred in 2020 at 42.5%, while the largest increase was in 2019 at 885.8%.

Annual dynamics of product's exports from Australia in kind, 2018-2021, K t

From 2018 to 2021, India, China, and New Zealand were the core markets for Australia's exports in kind, accounting for 31.7%, 20.6%, and 16.7% of total flows, respectively. Together, they represented 69.0% of all exports.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Australia in kind, 2018-2021

Exports in value, M $ US

The market experienced noticeable fluctuations during this period. Exports in value terms showed a peak-to-trough amplitude of 13.9 times from 2019 to 2021. In 2021, Australia's exports of household and sanitary paper in wide rolls or large sheets amounted to 1.0 M $ US, an 87.0% decrease from the previous year. The highest value was recorded in 2019 at 14.1 M $ US, with the largest increase that year at 323.6%.

Annual dynamics of product's exports from Australia in value, 2018-2021, M $ US

Between 2018 and 2021, New Zealand, India, and China were the main markets for Australia's exports in value terms, with shares of 31.3%, 28.1%, and 18.3%, respectively. Together, these three countries accounted for 77.6% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Australia in value, 2018-2021

Imports household and sanitary paper in wide rolls or large sheets to Australia

Imports in kind, K t

In 2021, Australia imported approximately 96.8 K t of household and sanitary paper in wide rolls or large sheets, marking a sharp decline of 25.5% compared to 2020. From 2018 to 2021, imports decreased by 25.9%, equivalent to an annualized rate of 9.5%. The largest increase was recorded in 2020 at 11.4%.

Annual dynamics of product's imports to Australia in kind, 2018-2021, K t

During 2018-2021, China and Indonesia were the primary sources for Australia's imports in kind, with China accounting for 60.8% and Indonesia for 28.0% of total flows. Together, they made up 88.9% of all imports, while other partners contributed the remainder.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Australia in kind, 2018-2021

Imports in value, M $ US

Australia's imports of household and sanitary paper in wide rolls or large sheets declined for the third consecutive year. In 2021, imports reached 131.1 M $ US, down 18.3% from the previous year. Between 2018 and 2021, imports fell by 30.4%, equating to an annualized rate of 11.4%.

Annual dynamics of product's imports to Australia in value, 2018-2021, M $ US

From 2018 to 2021, China and Indonesia remained the key partner countries for Australia's imports in value terms, together accounting for 86.6% of total flows. Other partners made up the rest.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Australia in value, 2018-2021