Household and sanitary paper in wide rolls or large sheets market in Germany

Earlier Report Observations

The market for household and sanitary paper in wide rolls or large sheets in Germany began the period at 1.57 million t in 2018, supported by substantial imports valued at around $306 million that year. Volume dipped slightly to 1.56 million t in 2019 before rising to 1.59 million t in 2020, a increase likely driven by heightened demand for hygiene products during the global COVID-19 pandemic.

Market volume then fell sharply to 1.48 million t in 2021, followed by a recovery to 1.56 million t in 2022. Another significant contraction occurred in 2023, with volume dropping to 1.43 million t, reflecting considerable year-to-year volatility in the market's size.

Industry developments in 2024 were marked by a strong focus on sustainability and innovation, as seen with Essity's launch of the world's first tissue paper machine powered entirely by geothermal steam. Consumer preferences continued to evolve toward high-quality and hygienic paper products, a trend reinforced by lasting changes in health awareness.

Production household and sanitary paper in wide rolls or large sheets in Germany

In kind, 2017-2020, K t

From 2017 to 2020, Germany maintained the fourth position globally in the production volume of household and sanitary paper in wide rolls or large sheets.

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

After two years of decline, Germany's production of household and sanitary paper in wide rolls or large sheets increased in 2020. The country produced 1 514 K t that year, marking a slight gain of 1.3% compared to 2019. Production had reached its lowest point in 2019 at 1 496 K t, with the largest decline of 0.8% occurring that year.

Annual dynamics of production in Germany in kind, 2017-2020, K t

Exports household and sanitary paper in wide rolls or large sheets from Germany

Exports in kind, K t

Germany's exports of household and sanitary paper in wide rolls or large sheets declined for the third consecutive year in 2020. The country exported 117.7 K t, showing a modest decrease of 3.1% year-over-year. Over the 2017-2020 period, exports fell by 13.8%, with a compound annual growth rate of -4.8%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, K t

From 2017 to 2020, Germany's exports in kind were distributed across multiple countries without a clear dominant partner. Poland accounted for 25.9% of exports in kind, Italy for 12.9%, and France for 9.8%, with these three countries together representing just 48.5% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

Germany's export value of household and sanitary paper in wide rolls or large sheets declined for the second consecutive year in 2020, reaching 210.0 M $ US. This represented a moderate decline of 9.3% from the previous year. Between 2017 and 2020, exports decreased by 14.2%, equating to an annualized rate of -5.0%. The highest value was recorded in 2018 at 253.8 M $ US, with the largest increase of 3.7% occurring that year.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

In the 2017-2020 period, Germany's exports in value terms of household and sanitary paper in wide rolls or large sheets were spread across many countries. Italy accounted for 20.1% of exports in value terms, Poland for 16.5%, and the United Kingdom for 8.9%, with these three countries jointly representing only 45.5% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Germany

Imports in kind, K t

After two years of decrease, Germany's import volume of household and sanitary paper in wide rolls or large sheets increased in 2020, reaching 197.3 K t. This indicated a gain of 5.0% over the previous year. Over the 2017-2020 period, imports decreased by 3.8%, with a compound annual growth rate of -1.3%. The lowest volume was recorded in 2019 at 187.8 K t, while the largest decline of 5.5% occurred in 2018.

Annual dynamics of product's imports to Germany in kind, 2017-2020, K t

From 2017 to 2020, Sweden, Italy, and Poland continued to lead as suppliers of household and sanitary paper in wide rolls or large sheets to Germany. Sweden accounted for 22.5% of imports in kind, Italy for 21.7%, and Poland for 11.8%, with these three countries jointly taking 56.0% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

Germany's import value of household and sanitary paper in wide rolls or large sheets declined for the second consecutive year in 2020, standing at 268.2 M $ US. This represented a modest reduction of 6.8% year-over-year. Over the 2017-2020 period, imports decreased by 7.2%, with a compound annual growth rate of -2.5%. The highest value was recorded in 2018 at 306.2 M $ US, with the largest increase of 6.0% occurring that year.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

Throughout 2017-2020, Sweden, Italy, and France played leading roles in Germany's imports in value terms of household and sanitary paper in wide rolls or large sheets. Sweden accounted for 29.2% of imports in value terms, Italy for 18.1%, and France for 8.9%, with these three countries jointly taking 56.2% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020