Household and sanitary paper in wide rolls or large sheets market in Central Asia

Earlier Report Observations

From 2018 to 2019, the market for household and sanitary paper in wide rolls and sheets expanded significantly, with volume rising from 53 195 t to 64 704 t. This growth was primarily driven by an 11% increase in domestic paper output and a 15.8% surge in demand for toilet paper, supported by the entry of new small producers and capacity expansion at major companies like ТОО «Карина Trading» and АО «Илийский картонно-бумажный комбинат».

Between 2020 and 2022, market volume fluctuated, dipping to 59 462 t by 2022. The opening of a new $14 million production plant in Astana in 2020 strengthened domestic capacity, leading to a fourfold rise in toilet paper output. However, anti-Russian sanctions in 2022 reduced import flows, and while local manufacturers compensated for some of the shortfall, increased exports and lower imports contributed to the overall market contraction.

In 2023, the market rebounded strongly to 69 457 t. This recovery was fueled by a 28% jump in toilet paper production and a 7.8% rise in napkin and tissue output, underpinned by sustained domestic demand growth of 15.8%. Major producers continued to operate at high utilization rates, consolidating the domestic supply base.

Production household and sanitary paper in wide rolls or large sheets in Central Asia

In kind, 2017-2020, t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Central Asia's production of household and sanitary paper in wide rolls or large sheets has grown for the third year in a row. In 2020, the region produced 55 205 tonnes, marking a modest 6.0% increase from 2019. Looking at the period from 2017 to 2020, production surged by 2 696.6%, with an impressive compound annual growth rate of 203.5%.

Annual dynamics of production in Central Asia in kind, 2017-2020, t

In value, 2017-2020, K $ US

The market for household and sanitary paper in wide rolls or large sheets in Central Asia experienced significant fluctuations. Output value reached its lowest point in 2017 and peaked in 2019, showing a dramatic 28-fold difference between these years. In 2020, the value stood at 65 277 thousand US dollars, reflecting a slight decrease of 1.7% compared to the previous year. The highest value was recorded in 2019 at 66 379 thousand US dollars, while the largest annual increase occurred in 2018, with a staggering rise of 2 276.2%.

Annual dynamics of production in Central Asia in value, 2017-2020, K $ US

Exports household and sanitary paper in wide rolls or large sheets from Central Asia

Exports in kind, t

Exports of household and sanitary paper in wide rolls or large sheets from Central Asia have declined for the second consecutive year. In 2020, shipments abroad totaled 502 tonnes, down by 48.0% from the prior year. Over the period from 2017 to 2020, exports fell by 54.6%, translating to an annualized decline rate of 23.2%. The peak export volume was in 2018 at 1 448 tonnes, which also saw the largest annual increase of 31.0%.

Annual dynamics of product's exports from Central Asia in kind, 2017-2020, t

From 2017 to 2020, Azerbaijan and Russia were the top destinations for Central Asia's exports of household and sanitary paper in wide rolls or large sheets in volume terms, together accounting for 38.4% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Central Asia in kind, 2017-2020

Exports in value, K $ US

The value of exports for household and sanitary paper in wide rolls or large sheets from Central Asia has dropped for the second year in a row. In 2020, exports were valued at 593 thousand US dollars, showing a sharp decline of 51.7% from 2019. Between 2017 and 2020, export value decreased by 55.5%, with a compound annual growth rate of -23.6%. The highest value was recorded in 2018 at 1 876 thousand US dollars, which also experienced the largest annual increase of 40.9%.

Annual dynamics of product's exports from Central Asia in value, 2017-2020, K $ US

During 2017–2020, Azerbaijan and Russia remained the primary destinations for Central Asia's exports of household and sanitary paper in wide rolls or large sheets in value terms, jointly representing 40.6% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Central Asia in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Central Asia

Imports in kind, t

After two years of growth, imports of household and sanitary paper in wide rolls or large sheets into Central Asia declined. In 2020, imports amounted to 9 370 tonnes, down by 31.1% from the previous year. Over the period from 2017 to 2020, imports decreased by 4.6%, with a compound annual growth rate of -1.6%. The highest import volume was in 2019 at 13 603 tonnes, which also saw the largest annual increase of 23.3%.

Annual dynamics of product's imports to Central Asia in kind, 2017-2020, t

Throughout 2017–2020, Russia dominated imports of household and sanitary paper in wide rolls or large sheets into Central Asia in volume terms, holding 83.9% of the total, while the remaining volume was distributed among various other countries with smaller individual shares.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Central Asia in kind, 2017-2020

Imports in value, K $ US

Following a two-year uptick, the value of imports for household and sanitary paper in wide rolls or large sheets into Central Asia fell. In 2020, imports totaled 9 104 thousand US dollars, down by 43.9% compared to the prior year. Between 2017 and 2020, import value decreased by 15.3%, equating to an annualized decline rate of 5.4%. The peak value was in 2019 at 16 227 thousand US dollars, while the largest annual increase occurred in 2018, with a rise of 22.9%.

Annual dynamics of product's imports to Central Asia in value, 2017-2020, K $ US

From 2017 to 2020, Russia played a leading role in the value of imports of household and sanitary paper in wide rolls or large sheets to Central Asia, accounting for 81.3% of total flows, with the remainder spread across other trading partners.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Central Asia in value, 2017-2020