Household and sanitary paper in wide rolls or large sheets market in Finland

Earlier Report Observations

The market for household and sanitary paper in wide rolls and sheets in Finland contracted sharply from 19 501 thousand USD in 2018 to 7 317 thousand USD in 2021. This decline was driven by global supply chain disruptions that began in 2019, restricting raw material availability and increasing costs. The COVID-19 pandemic in 2020 exacerbated these constraints, limiting overall market supply despite a surge in consumer demand for hygiene products.

Market size recovered from 2022 onward, growing to 13 037 thousand USD by 2024. This expansion was supported by capacity investments from major producers like Metsä Tissue and the emergence of new product segments, including antibacterial and geothermally produced paper. Mandatory EU environmental regulations further encouraged a shift towards sustainable production, aligning with rising consumer preference for eco-friendly and chemical-free products.

Production household and sanitary paper in wide rolls or large sheets in Finland

In value, 2017-2020, K $ US

Finland's production of household and sanitary paper in wide rolls or large sheets has declined for the third year in a row. In 2020, the output was valued at 30,506 thousand US dollars, marking a 25.3% decrease compared to the previous year. From 2017 to 2020, production fell by 39.2%, with an annual compound growth rate of -15.3%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

In kind, 2017-2020, t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Finland's production of household and sanitary paper in wide rolls or large sheets has declined for the third consecutive year. In 2020, the country produced 29,708 tonnes, down 16.5% year-over-year. Between 2017 and 2020, production decreased by 36.6%, which translates to an annualized rate of -14.1%.

Annual dynamics of production in Finland in kind, 2017-2020, t

Exports household and sanitary paper in wide rolls or large sheets from Finland

Exports in kind, t

Finland's exports of household and sanitary paper in wide rolls or large sheets have fallen for the third year running. In 2020, the country exported 23,916 tonnes, a modest reduction of 7.5% from 2019. From 2017 to 2020, exports dropped by 41.7%, with an annualized rate of -16.5%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

From 2017 to 2020, Germany, Sweden, and the Netherlands were the top buyers of Finland's household and sanitary paper in wide rolls or large sheets, accounting for 41.9%, 35.3%, and 6.8% of exports in kind, respectively. Together, they made up 84.1% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

Finland's exports of household and sanitary paper in wide rolls or large sheets have decreased for the third straight year. In 2020, exports totaled 24,588 thousand US dollars, a 26.8% decline from 2019. Over the period 2017-2020, exports fell by 41.1%, with a compound annual growth rate of -16.2%.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

Between 2017 and 2020, Germany, Sweden, and the Netherlands led Finland's export structure in value terms, with shares of 40.2%, 35.0%, and 6.9%, respectively. Combined, they represented 82.1% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Finland

Imports in kind, t

The market showed significant volatility during these years. Imports reached their lowest point in 2017 and peaked in 2019, with an 11.2-fold difference between these two years. In 2020, Finland imported 1,333 tonnes of household and sanitary paper in wide rolls or large sheets, a sharp drop of 83.0% from the previous year. The highest volume was recorded in 2019 at 7,846 tonnes, following a substantial increase of 590.7% that year.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

From 2017 to 2020, three key markets—Denmark, Sweden, and Germany—accounted for 89.7% of Finland's total imports in kind of household and sanitary paper in wide rolls or large sheets.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

The market displayed an unstable trend over this period. Imports hit their lowest in 2020 and peaked in 2019, with a 3.6-fold gap between these years. In 2020, Finland's imports were valued at 3,216 thousand US dollars, down 72.3% from 2019. The peak value was 11,599 thousand US dollars in 2019, after a 30.4% rise in 2018.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

Over 2017-2020, Denmark, Sweden, and Germany consistently dominated Finland's import structure in value terms, with shares of 64.5%, 12.0%, and 9.8%, respectively. Together, they made up 86.2% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020