Market research

Household and sanitary paper in wide rolls or large sheets market in Sub-Saharan Africa

Household and sanitary paper in wide rolls or large sheets market in Sub-Saharan Africa

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Sub-Saharan Africa" region includes following countries:

Cabo Verde
Benin
Gambia
Ghana
Guinea
Côte d'Ivoire
Liberia
Mali
Mauritania
Niger
Nigeria
Guinea-Bissau
Saint Helena, Ascension and Tristan da Cunha
Senegal
Sierra Leone
Togo
Burkina Faso
British Indian Ocean Territory
Burundi
Comoros
Mayotte
Ethiopia
Eritrea
French Southern Territories
Djibouti
Kenya
Madagascar
Malawi
Mauritius
Mozambique
Reunion
Rwanda
Seychelles
Somalia
Zimbabwe
South Sudan
Uganda
Tanzania
Zambia
Angola
Cameroon
Central African Republic
Chad
Congo
Democratic Republic of the Congo
Equatorial Guinea
Gabon
Sao Tome and Principe
Botswana
Lesotho
Namibia
South Africa
Eswatini

Earlier Report Observations

The market for household and sanitary paper in wide rolls or large sheets in Sub-Saharan Africa grew from 375.4 thousand tons in 2018 to 449.7 thousand tons in 2023, an increase of nearly 20% over the period. This overall expansion was achieved despite two separate years of contraction, indicating a resilient underlying demand.

Market volume peaked at 392.5 thousand tons in 2019 before falling to 373.1 thousand tons in 2020. A strong recovery followed, with the market surging to 417.5 thousand tons in 2021. After a minor dip in 2022, growth resumed decisively, reaching a new high of 449.7 thousand tons in 2023.

Domestic production mirrored this volatile growth, increasing from 269.9 to 312.0 thousand tons. Imports, a key supply source, generally rose from 111.9 to 141.6 thousand tons, while exports remained a small fraction of total output, declining significantly after 2021.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In kind
        1. 4.1.1.1. Production, 2018-2023
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2023
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Sub-Saharan Africa
      1. 5.1.1. Annual dynamics of production in Sub-Saharan Africa in kind, 2018-2023, K t
    2. 5.2. Global production by Country, 2018-2023
      1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
      2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
      3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
      4. 5.2.4. Structure of production by countries in kind, 2018-2023
      5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
  6. 6. Imports
    1. 6.1. Imports (Direct Data*)
      1. 6.1.1. Imports - Total information
      2. 6.1.2. Imports in kind, K t
        1. 6.1.2.1. Annual dynamics of product's imports to Cabo Verde in kind, 2018-2024, K t
        2. 6.1.2.2. Dynamics of product's imports in kind to Cabo Verde by countries, 2018-2024, K t
        3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.1.3. Imports in value, M $ US
        1. 6.1.3.1. Annual dynamics of product's imports to Cabo Verde in value, 2018-2024, M $ US
        2. 6.1.3.2. Dynamics of product's imports in value to Cabo Verde by countries, 2018-2024, M $ US
        3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's imports, $ US/t
        1. 6.1.4.1. Annual dynamics of average price of product's imports to Cabo Verde, 2018-2024, $ US/t
        2. 6.1.4.2. Dynamics of average price of product's imports to Cabo Verde by countries, 2018-2024, $ US/t
    2. 6.2. Imports (Mirror Data)
      1. 6.2.1. Imports - Total information
      2. 6.2.2. Imports in kind, K t
        1. 6.2.2.1. Annual dynamics of product's imports to Cabo Verde in kind, 2018-2024, K t
        2. 6.2.2.2. Dynamics of product's imports in kind to Cabo Verde by countries, 2018-2024, K t
        3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.2.3. Imports in value, M $ US
        1. 6.2.3.1. Annual dynamics of product's imports to Cabo Verde in value, 2018-2024, M $ US
        2. 6.2.3.2. Dynamics of product's imports in value to Cabo Verde by countries, 2018-2024, M $ US
        3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's imports, $ US/t
        1. 6.2.4.1. Annual dynamics of average price of product's imports to Cabo Verde, 2018-2024, $ US/t
        2. 6.2.4.2. Dynamics of average price of product's imports to Cabo Verde by countries, 2018-2024, $ US/t
  7. 7. Exports
    1. 7.1. Exports (Direct Data*)
      1. 7.1.1. Exports - Total information
      2. 7.1.2. Exports in kind, K t
        1. 7.1.2.1. Annual dynamics of product's exports from Cabo Verde in kind, 2018-2024, K t
        2. 7.1.2.2. Dynamics of product's exports in kind from Cabo Verde by countries, 2018-2024, K t
        3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.1.3. Exports in value, M $ US
        1. 7.1.3.1. Annual dynamics of product's exports from Cabo Verde in value, 2018-2024, M $ US
        2. 7.1.3.2. Dynamics of product's exports in value from Cabo Verde by countries, 2018-2024, M $ US
        3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's exports, $ US/t
        1. 7.1.4.1. Annual dynamics of average price of product's exports from Cabo Verde, 2018-2024, $ US/t
        2. 7.1.4.2. Dynamics of average price of product's exports from Cabo Verde by countries, 2018-2024, $ US/t
    2. 7.2. Exports (Mirror Data)
      1. 7.2.1. Exports - Total information
      2. 7.2.2. Exports in kind, K t
        1. 7.2.2.1. Annual dynamics of product's exports from Cabo Verde in kind, 2018-2024, K t
        2. 7.2.2.2. Dynamics of product's exports in kind from Cabo Verde by countries, 2018-2024, K t
        3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.2.3. Exports in value, M $ US
        1. 7.2.3.1. Annual dynamics of product's exports from Cabo Verde in value, 2018-2024, M $ US
        2. 7.2.3.2. Dynamics of product's exports in value from Cabo Verde by countries, 2018-2024, M $ US
        3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's exports, $ US/t
        1. 7.2.4.1. Annual dynamics of average price of product's exports from Cabo Verde, 2018-2024, $ US/t
        2. 7.2.4.2. Dynamics of average price of product's exports from Cabo Verde by countries, 2018-2024, $ US/t
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, K t
      2. 8.1.2. In value, M $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, K t
      2. 8.2.2. In value, M $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production household and sanitary paper in wide rolls or large sheets in Sub-Saharan Africa

In kind, 2017-2020, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

After two years of growth, Sub-Saharan Africa's production of household and sanitary paper in wide rolls or large sheets declined. In 2020, the region produced 257.4 K t, marking a decrease of 7.7% compared to the previous year. Production peaked in 2019 at 278.8 K t, while the largest annual increase occurred in 2018 at 3.9%.

Annual dynamics of production in Sub-Saharan Africa in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year3.9%3.3%(7.7%)(0.3%)
Source: SHEV.io

Exports household and sanitary paper in wide rolls or large sheets from Sub-Saharan Africa

Exports in kind, K t

The data shows irregular changes, reflecting a volatile market environment. Exports reached their lowest point in 2017 and peaked in 2020, with a 5.9-fold difference between these years. In 2020, deliveries from Sub-Saharan Africa amounted to 16.5 K t, a sharp increase of 234.6% over the previous year. The largest decline was recorded in 2019 at 22.0%.

Annual dynamics of product's exports from Sub-Saharan Africa in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year126.0%(22.0%)234.6%80.7%
Source: SHEV.io

From 2017 to 2020, Saudi Arabia (1.6% of exports in kind), Egypt (1.0%), and India (0.8%) formed the core of exports in kind, together accounting for 3.4% of total flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sub-Saharan Africa in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

In 2020, exports of household and sanitary paper in wide rolls or large sheets from Sub-Saharan Africa totaled 19.6 M $ US, showing a strong rise of 13.5% over the past year. Over the period 2017-2020, exports increased by 7.3%, with a compound annual growth rate of 2.4%. The minimum value was recorded in 2019 at 17.3 M $ US, while the maximum was in 2018 at 21.2 M $ US. The largest decline occurred in 2019 at 18.3%, and the largest increase was in 2018 at 15.8%.

Annual dynamics of product's exports from Sub-Saharan Africa in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year15.8%(18.3%)13.5%2.4%
Source: SHEV.io

From 2017 to 2020, Saudi Arabia was the largest destination for exports in value terms of household and sanitary paper in wide rolls or large sheets from Sub-Saharan Africa, accounting for 0.7% of total flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sub-Saharan Africa in value, 2017-2020

Source: SHEV.io

Imports household and sanitary paper in wide rolls or large sheets to Sub-Saharan Africa

Imports in kind, K t

Cross-border shipments of household and sanitary paper in wide rolls or large sheets to Sub-Saharan Africa increased for the second consecutive year. In 2020, imports were recorded at 132.2 K t, representing a significant rise of 11.5% year-over-year. Between 2017 and 2020, imports increased by 13.9%, equating to an annualized rate of 4.4%. The minimum value was recorded in 2018 at 111.9 K t, with the largest decline that year at 3.6%.

Annual dynamics of product's imports to Sub-Saharan Africa in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year(3.6%)6.0%11.5%4.4%
Source: SHEV.io

Throughout 2017–2020, Egypt (27.1% of imports in kind), Indonesia (17.0%), and China (13.3%) formed the key group of partners for imports in kind of household and sanitary paper in wide rolls or large sheets to Sub-Saharan Africa, jointly representing 57.3% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sub-Saharan Africa in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Sub-Saharan Africa's imports of household and sanitary paper in wide rolls or large sheets in value terms declined for the second consecutive year. In 2020, imports were recorded at 159.2 M $ US, corresponding to a small loss of 1.5% compared with 2019. Between 2017 and 2020, imports decreased by 2.8%, equating to an annualized rate of 0.9%. The maximum value was recorded in 2018 at 167.9 M $ US. The largest decline occurred in 2019 at 3.7%, while the largest increase was in 2018 at 2.5%.

Annual dynamics of product's imports to Sub-Saharan Africa in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year2.5%(3.7%)(1.5%)(0.9%)
Source: SHEV.io

Throughout 2017–2020, Egypt (26.4% of imports in value terms), China (14.9%), and Indonesia (14.5%) remained the key directions for imports in value terms, together taking 55.9% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sub-Saharan Africa in value, 2017-2020

Source: SHEV.io

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