Household and sanitary paper in wide rolls or large sheets market in Americas

Earlier Report Observations

Between 2018 and 2020, the market volume for household and sanitary paper in wide rolls grew from 11.5 million tons to 12.5 million tons. This expansion was supported by rising hygiene awareness and demand from both residential and commercial sectors, alongside the dominant presence of major producers like Georgia Pacific and Kimberly-Clark that invested in capacity. The COVID-19 pandemic in 2020 triggered a sharp surge in demand for disposable hygiene products, leading to increased production and further market growth.

After peaking in 2020, the market stabilized near 12.5 million tons in 2021 as pandemic-driven demand persisted and manufacturers focused on innovations such as biodegradability and recycled fibers. However, in 2022, market volume fell to 11.5 million tons, primarily due to global supply chain disruptions and raw material price fluctuations that affected availability and costs, despite growing consumer preference for sustainable products and significant investments like the expansion of Irving Consumer Products' plant in Georgia.

In 2023, the market recovered to 11.8 million tons, indicating a return to growth following the previous year's external shocks.

Production household and sanitary paper in wide rolls or large sheets in Americas

In kind, 2017-2020, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Production of household and sanitary paper in wide rolls or large sheets in the Americas has increased for the third consecutive year. In 2020, the region produced 12 374 K t, marking a moderate 5.5% rise compared to the previous year. Over the period from 2017 to 2020, production grew by 8.5%, with a compound annual growth rate of 2.8%.

Annual dynamics of production in Americas in kind, 2017-2020, K t

Exports household and sanitary paper in wide rolls or large sheets from Americas

Exports in kind, K t

The volume of household and sanitary paper in wide rolls or large sheets exported from the Americas declined for the second consecutive year. In 2020, exports amounted to 109.0 K t, reflecting a dramatic 51.9% year-on-year contraction. Between 2017 and 2020, exports decreased by 54.1%, equating to an annualized rate of 22.9%. The highest export volume was recorded in 2018 at 265.0 K t, with the largest increase of 11.5% also occurring that year.

Annual dynamics of product's exports from Americas in kind, 2017-2020, K t

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Americas in kind, 2017-2020

Exports in value, M $ US

The value of exported household and sanitary paper in wide rolls or large sheets from the Americas declined for the second consecutive year. In 2020, exports totaled 358.2 M $ US, down by 4.5% compared to 2019. Over the period from 2017 to 2020, exports decreased by 13.6%, with a compound annual growth rate of 4.8%. The peak value was recorded in 2018 at 430.7 M $ US. The largest decline occurred in 2019 at 12.9%, while the largest increase was in 2018 at 3.8%.

Annual dynamics of product's exports from Americas in value, 2017-2020, M $ US

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Americas in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Americas

Imports in kind, K t

Imports of household and sanitary paper in wide rolls or large sheets into the Americas increased for the second consecutive year. In 2020, imports reached 275.0 K t, representing an abrupt 31.6% advance from 2019. Over the period from 2017 to 2020, imports grew by 38.3%, with a compound annual growth rate of 11.4%. The lowest import volume was recorded in 2018 at 189.9 K t, with the largest decline of 4.5% also occurring that year.

Annual dynamics of product's imports to Americas in kind, 2017-2020, K t

From 2017 to 2020, the partner portfolio for imports of household and sanitary paper in wide rolls or large sheets into the Americas was quite broad. Indonesia accounted for 8.7% of imports in kind, China for 5.9%, and Turkey for 4.3%. Together, these three countries represented only 18.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Americas in kind, 2017-2020

Imports in value, M $ US

After a two-year increase, imports of household and sanitary paper in wide rolls or large sheets into the Americas declined. In 2020, imports totaled 517.3 M $ US, which is 1.6% less than the previous year. Between 2017 and 2020, imports increased by 15%, equating to an annualized rate of 4.8%. The maximum value was recorded in 2019 at 525.5 M $ US, with the largest increase of 12.9% also occurring that year.

Annual dynamics of product's imports to Americas in value, 2017-2020, M $ US

From 2017 to 2020, household and sanitary paper in wide rolls or large sheets was supplied to the Americas from a broad set of markets. Indonesia accounted for 7.5% of imports in value terms, China for 5.6%, and Turkey for 3.8%. Together, these three countries represented only 16.9% of total imports in value terms, while many smaller destinations made up the remaining 83.1%.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Americas in value, 2017-2020