Household and sanitary paper in wide rolls or large sheets market in Thailand

Earlier Report Observations

The market volume for household and sanitary paper in wide rolls or large sheets in Thailand fluctuated between 2018 and 2022, starting at 169.9 thousand tons, declining to 163.1 thousand tons in 2019, then recovering to a peak of 186.6 thousand tons in 2021 before moderating to 179.4 thousand tons in 2022. A shift toward sustainable production emerged during this period, exemplified by Kimberly‑Clark Professional's adoption of recycled and eco‑friendly raw materials in 2018 to reduce deforestation and carbon emissions.

Market volume increased to 184.5 thousand tons in 2023, supported by competitive dynamics and innovation. New player Kuma (Thailand) Co., Ltd. expanded its presence by targeting the premium segment and preparing for entry into CLMV markets, alongside plans for a new cleaning‑products plant. Over 20 new product launches addressed diverse consumer needs, from teenagers to pet owners. Fierce competition centered on product innovation, premiumization, and wider distribution, while consumers increasingly valued quality, safety, and proper usage guidelines for different tissue types, sustaining market growth.

Production household and sanitary paper in wide rolls or large sheets in Thailand

In kind, 2017-2020, K t

Between 2017 and 2020, Thailand ranked as the world's 30th largest producer of household and sanitary paper in wide rolls or large sheets.

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

In 2020, Thailand produced 133.0 K t of household and sanitary paper in wide rolls or large sheets, marking a slight decline of 0.7% from the previous year. Over the 2017-2020 period, production fell by 5.7%, with a compound annual growth rate of -1.9%. The lowest production level was recorded in 2018 at 131.0 K t, which also saw the steepest annual drop of 7.1%. In contrast, 2019 experienced the largest increase, with production rising by 2.3%.

Annual dynamics of production in Thailand in kind, 2017-2020, K t

Exports household and sanitary paper in wide rolls or large sheets from Thailand

Exports in kind, t

Thailand's exports of household and sanitary paper in wide rolls or large sheets declined for the third consecutive year in 2020, totaling 1 543 t. This represented a sharp drop of 37.3% compared to the previous year. From 2017 to 2020, exports decreased by 42%, with a compound annual growth rate of -16.6%.

Annual dynamics of product's exports from Thailand in kind, 2017-2020, t

From 2017 to 2020, the main destinations for Thailand's exports of household and sanitary paper in wide rolls or large sheets were Australia, accounting for 46.5% of exports in kind, Cambodia with 17.1%, and Myanmar at 9.1%. Together, these three countries made up 72.7% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Thailand in kind, 2017-2020

Exports in value, K $ US

Thailand's export value of household and sanitary paper in wide rolls or large sheets fell for the second year in a row in 2020, reaching 4 709 K $ US. This was a dramatic decline of 32.4% from the previous year. Between 2017 and 2020, exports decreased by 22.5%, equating to an annualized rate of -8.1%. The highest value was recorded in 2018 at 7 775 K $ US, which also saw the largest annual increase of 28.0%.

Annual dynamics of product's exports from Thailand in value, 2017-2020, K $ US

During the 2017-2020 period, three key markets—Australia, Cambodia, and Vietnam—collectively accounted for 75.0% of Thailand's total export value for household and sanitary paper in wide rolls or large sheets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Thailand in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Thailand

Imports in kind, t

In 2020, Thailand's imports of household and sanitary paper in wide rolls or large sheets stood at 41 978 t, showing a significant gain of 33.1% compared to 2019. Between 2017 and 2020, imports increased by 15.5%, with an annualized growth rate of 4.9%. The lowest import volume was recorded in 2019 at 31 532 t, which also experienced the largest annual decline of 23.9%.

Annual dynamics of product's imports to Thailand in kind, 2017-2020, t

Throughout 2017-2020, Indonesia dominated Thailand's imports of household and sanitary paper in wide rolls or large sheets in kind, consistently representing 93.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Thailand in kind, 2017-2020

Imports in value, K $ US

Thailand imported approximately 48 980 K $ US of household and sanitary paper in wide rolls or large sheets in 2020, constituting a rise of 24.4% versus the previous year. From 2017 to 2020, imports increased by 15.4%, equating to an annualized rate of 4.9%. The minimum value was recorded in 2019 at 39 357 K $ US, while the maximum was in 2018 at 54 222 K $ US. The largest annual decline occurred in 2019 at 27.4%, and the largest increase was in 2018 at 27.8%.

Annual dynamics of product's imports to Thailand in value, 2017-2020, K $ US

In the 2017-2020 period, Indonesia played a leading role in Thailand's imports of household and sanitary paper in wide rolls or large sheets in value terms, with a share of 87.3% of total flows, while the remainder was distributed among other trading partners.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Thailand in value, 2017-2020