Household and sanitary paper in wide rolls or large sheets market in Guatemala

Earlier Report Observations

The Guatemalan market for household and sanitary paper in wide rolls or large sheets was initially influenced by urbanization and rising disposable incomes, which supported demand, although market volume experienced a slight dip in 2019. A pronounced surge to 57,720 t occurred in 2020, directly driven by the COVID-19 pandemic that heightened hygiene awareness and significantly boosted consumption of tissue products.

Market growth continued into 2021, reaching a peak of 64,695 t, fueled by increasing consumer preference for sustainable and innovative products. Volume then stabilized near 64,607 t in 2022 as stricter environmental regulations promoted sustainable manufacturing practices, while global supply chain disruptions and raw material price fluctuations introduced counterbalancing pressures on the market.

By 2023, market volume adjusted to 50,402 t. During this period, the competitive landscape was shaped by the entry of new players and the implementation of tighter labeling and traceability policies. Guatemala further solidified its position as a leading regional exporter of sanitary paper by 2024, with major firms like Kimberly-Clark maintaining significant production and export activities.

Production household and sanitary paper in wide rolls or large sheets in Guatemala

In kind, 2017-2020, t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

In 2020, Guatemala produced 21 000 tons of household and sanitary paper in wide rolls or large sheets, showing only minor year-over-year fluctuations compared to 2019. The most significant changes occurred in 2018, with both the largest decline and increase recorded at 0.0%.

Annual dynamics of production in Guatemala in kind, 2017-2020, t

In value, 2017-2020, K $ US

Guatemala's production of household and sanitary paper in wide rolls or large sheets increased for the second consecutive year. In 2020, output was valued at 35 460 thousand US dollars, representing a gradual 8.5% rise from 2019. Between 2017 and 2020, production grew by 5.7%, averaging 1.9% annually. The lowest value was recorded in 2018 at 27 792 thousand US dollars, which also saw the largest decline of 17.2%. The most substantial increase occurred in 2019, with a 17.6% jump.

Annual dynamics of production in Guatemala in value, 2017-2020, K $ US

Exports household and sanitary paper in wide rolls or large sheets from Guatemala

Exports in kind, t

The data shows irregular changes, pointing to a volatile market environment. Exports reached their lowest point in 2020 at 189 tons, which was 90.4% lower than the previous year. The peak occurred in 2019 with 1 968 tons, creating a 10.4-fold difference between these years. The largest increase was recorded in 2018 at 384.0%.

Annual dynamics of product's exports from Guatemala in kind, 2017-2020, t

From 2017 to 2020, Guatemala's exports in kind showed strong dependence on Panama, which accounted for 93.1% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Guatemala in kind, 2017-2020

Exports in value, K $ US

The data reveals irregular changes, indicating a volatile market environment. Export values peaked in 2019 at 3 063 thousand US dollars and dropped to their lowest in 2020 at 318 thousand US dollars, marking a 9.6-fold decrease. The 2020 figure represented an 89.6% decline from the previous year. The largest increase occurred in 2018 at 300.8%.

Annual dynamics of product's exports from Guatemala in value, 2017-2020, K $ US

Throughout 2017–2020, Panama dominated Guatemala's exports in value terms for household and sanitary paper in wide rolls or large sheets, capturing 88.8% of total flows. Other countries held significantly smaller shares.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Guatemala in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Guatemala

Imports in kind, t

After two years of decline, Guatemala's imports of household and sanitary paper in wide rolls or large sheets increased in 2020, reaching 36 908 tons—a 56.4% gain from 2019. Between 2017 and 2020, imports rose by 21.4%, averaging 6.7% annually. The lowest volume was recorded in 2019 at 23 604 tons. The largest decline occurred in 2018 at 15.5%.

Annual dynamics of product's imports to Guatemala in kind, 2017-2020, t

From 2017 to 2020, imports in kind were distributed across multiple partner countries. Indonesia accounted for 13.0% of imports, Chile for 12.2%, and Mexico for 10.2%, together making up 35.3% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Guatemala in kind, 2017-2020

Imports in value, K $ US

Following a two-year decline, Guatemala's imports of household and sanitary paper in wide rolls or large sheets increased in 2020, reaching 42 645 thousand US dollars—a 51.6% rise from 2019. Between 2017 and 2020, imports grew by 14.6%, averaging 4.6% annually. The lowest value was recorded in 2019 at 28 133 thousand US dollars. The largest decline occurred in 2018 at 15.8%.

Annual dynamics of product's imports to Guatemala in value, 2017-2020, K $ US

From 2017 to 2020, imports in value terms were highly diversified. Chile accounted for 13.0% of imports, Mexico for 12.3%, and Indonesia for 11.7%, together representing 37.1% of total flows. The remaining 62.9% was distributed among numerous smaller partner countries.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Guatemala in value, 2017-2020