Homogenised jams, jellies, marmalades, purées and pastes market in Africa

Earlier Report Observations

Between 2018 and 2023, the African market for homogenised jams, jellies, marmalades, purées and pastes grew from 7 033 t to 9 654 t. This expansion was driven by a sharp increase in domestic production, which more than tripled from 2 519 t to 8 045 t over the same period. While imports remained substantial, exceeding 5 000 t annually, exports surged from just 208 t in 2018 to 4 844 t in 2023, reflecting growing international sales.

In 2024, South Africa's agricultural exports reached a record high, with fruits such as citrus, grapes and apples forming a significant share. This growth in raw material availability supported the production of processed fruit products like jams and purées across the region. Intra-African trade in agricultural goods continued to be important despite market access challenges, facilitating the flow of ingredients. At the same time, moderating food inflation in early 2024 likely helped maintain consumer demand for these products.

Production homogenised jams, jellies, marmalades, purées and pastes in Africa

In kind, 2017-2020, t

Top producers of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

World map of production of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

Production of homogenised jams, jellies, marmalades, purées and pastes in Africa has grown for the third year in a row. In 2020, Africa produced 4 171 tonnes of these products, marking a 48.3% increase compared to the previous year. Looking at the period from 2017 to 2020, production rose by 97.3%, with an average annual growth rate of 25.4%.

Annual dynamics of production in Africa in kind, 2017-2020, t

Exports homogenised jams, jellies, marmalades, purées and pastes from Africa

Exports in kind, t

The export market for these products showed significant volatility in recent years. In 2018, exports hit their lowest point at 208 tonnes, with the largest decline of 81.3% recorded that year. The following year, 2019, saw the biggest increase at 393.0%. By 2020, Africa exported 1 364 tonnes, which was 33.0% higher than in 2019. The difference between the peak and trough from 2018 to 2020 was 6.6 times.

Annual dynamics of product's exports from Africa in kind, 2017-2020, t

From 2017 to 2020, Africa's exports of homogenised jams, jellies, marmalades, purées and pastes were not heavily concentrated in a few key markets. The top three destinations—Spain with 4.0% of exports, Saudi Arabia with 3.7%, and Kuwait with 2.5%—together accounted for just 10.1% of total export volumes.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Africa in kind, 2017-2020

Exports in value, K $ US

The value of Africa's exports of these products has increased for the second consecutive year. In 2020, exports reached 3 943 thousand US dollars, up 19.1% from the previous year. Over the 2017-2020 period, export value grew by 24.1%, with an average annual growth rate of 7.5%. The lowest value was recorded in 2018 at 2 665 thousand US dollars, which also saw the largest decline of 16.1%. In 2019, the largest increase occurred at 24.2%.

Annual dynamics of product's exports from Africa in value, 2017-2020, K $ US

Between 2017 and 2020, Africa's exports of homogenised jams, jellies, marmalades, purées and pastes were distributed across many different markets. Even the largest destinations—Spain, Saudi Arabia, and Kuwait—combined represented only 15.1% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Africa in value, 2017-2020

Imports homogenised jams, jellies, marmalades, purées and pastes to Africa

Imports in kind, t

In 2020, Africa imported 5 103 tonnes of homogenised jams, jellies, marmalades, purées and pastes, a slight decrease of 1.9% from the previous year. The lowest import volume was in 2018 at 4 721 tonnes, which also experienced the largest decline of 7.8%. The highest volume was in 2019 at 5 204 tonnes, with the largest increase of 10.2% recorded that year.

Annual dynamics of product's imports to Africa in kind, 2017-2020, t

From 2017 to 2020, three key markets—Greece, France, and Turkey—dominated Africa's imports of these products in volume terms, together accounting for 62.2% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Africa in kind, 2017-2020

Imports in value, K $ US

In 2020, Africa's imports of homogenised jams, jellies, marmalades, purées and pastes were valued at 8 447 thousand US dollars, a 4.3% increase from the year before. Over the 2017-2020 period, import value decreased by 3.4%, with an average annual decline of 1.1%. The lowest value was in 2019 at 8 100 thousand US dollars, which saw the largest drop of 11.9%. The highest value was in 2018 at 9 199 thousand US dollars, with the largest increase of 5.2% that year.

Annual dynamics of product's imports to Africa in value, 2017-2020, K $ US

During 2017-2020, Greece, France, and Turkey remained the primary suppliers of these products to Africa in value terms. Greece accounted for 25.7% of imports, France for 20.0%, and Turkey for 7.7%, together making up 53.4% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Africa in value, 2017-2020