Homogenised jams, jellies, marmalades, purées and pastes market in Eastern Asia

Earlier Report Observations

From 2018, government financial support for the freeze-dried fruit industry in China enhanced the raw material base for jam and puree production. This coincided with a shift in consumer preferences towards healthier, additive-free, low-sugar, and premium products, leading manufacturers to establish dedicated production processes and incorporate high-quality fruit ingredients like blueberries and mangoes. These trends drove both volume and value growth in the homogenised fruit spreads market.

Urbanization and busier lifestyles further boosted demand from 2021, as consumers sought convenient home meal replacement options, including cooked fruit jellies and purées. While raw material price volatility presented challenges, manufacturers responded by focusing on product quality, diversification, and eco-friendly packaging with clean labels to meet evolving consumer expectations, sustaining market expansion.

The market's growth was reinforced by significant industry investments and regulatory updates. In 2023, Kerry Group's expansion of fruit concentrate facilities in Southeast Asia increased production capacity. The following year, China's revised national quality standard for fruit jams updated inspection and batch definitions, encouraging innovation. Continuous trends towards online sales, sustainable practices, and health-oriented products provided ongoing momentum.

Production homogenised jams, jellies, marmalades, purées and pastes in Eastern Asia

In kind, 2017-2020, K t

Top producers of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

World map of production of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

Eastern Asia's production of homogenised jams, jellies, marmalades, purées and pastes grew for the second year in a row. In 2020, the region produced 109.0 K t, marking a 2.2% increase from 2019. Looking at the period from 2017 to 2020, production rose by 5.2%, with an average annual growth rate of 1.7%. The lowest output was in 2018 at 99.3 K t, which saw the largest decline of 4.2%. In contrast, 2019 recorded the biggest increase at 7.4%.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

In 2020, the value of homogenised jams, jellies, marmalades, purées and pastes produced in Eastern Asia reached 305.1 M $ US, showing a strong 10.8% rise compared to 2019. From 2017 to 2020, production value increased by 9.7%, with an average annual growth rate of 3.1%. The lowest value was in 2019 at 275.3 M $ US, which experienced the largest decline of 3.6%.

Annual dynamics of production in Eastern Asia in value, 2017-2020, M $ US

Exports homogenised jams, jellies, marmalades, purées and pastes from Eastern Asia

Exports in kind, t

Exports of homogenised jams, jellies, marmalades, purées and pastes from Eastern Asia fell for the second consecutive year. In 2020, exports amounted to 5 685 t, a sharp 30.7% drop from 2019. Between 2017 and 2020, exports decreased by 6.6%, translating to an annualized decline of 2.3%. The peak was in 2018 at 8 792 t, which also saw the largest increase of 44.4%.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, t

From 2017 to 2020, no single market dominated exports of homogenised jams, jellies, marmalades, purées and pastes. The United States accounted for 2.9% of exports in kind, Panama for 1.5%, and Canada for 1.5%, together making up just 6.0% of total exports. Many smaller partners each held modest individual shares.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, K $ US

The value of homogenised jams, jellies, marmalades, purées and pastes exported from Eastern Asia declined for the second year in a row. In 2020, exports were valued at 15 920 K $ US, a robust 24.8% reduction from the previous year. Over the period 2017-2020, exports fell by 2.6%, with an average annual decline of 0.9%. The highest value was in 2018 at 25 301 K $ US, which recorded the largest increase of 54.8%.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, K $ US

Between 2017 and 2020, the United States led in export value with 1.7%, followed by Canada at 0.9% and Panama at 0.8%. Together, these three markets represented 3.4% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports homogenised jams, jellies, marmalades, purées and pastes to Eastern Asia

Imports in kind, t

Imports of homogenised jams, jellies, marmalades, purées and pastes into Eastern Asia decreased for the second consecutive year. In 2020, imports totalled 8 020 t, a significant 15.1% drop year-over-year. From 2017 to 2020, imports increased by 17.5%, equating to an annualized growth rate of 5.5%. The peak was in 2018 at 9 804 t, which saw the largest increase of 43.7%.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, t

During 2017-2020, Spain was the top source for imports in kind with 34.1%, followed by the United Kingdom at 12.6% and Slovakia at 10.6%. Together, these three countries accounted for 57.4% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, K $ US

The value of homogenised jams, jellies, marmalades, purées and pastes imported by Eastern Asia fell for the second year in a row. In 2020, imports were valued at 37 911 K $ US, an 11.3% decrease from the previous year. Over the period 2017-2020, import value rose by 34%, with an average annual growth rate of 10.2%. The highest value was in 2018 at 45 899 K $ US, which recorded the largest increase of 62.2%.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, K $ US

From 2017 to 2020, Spain led in import value with 35.1%, followed by the United Kingdom at 14.4% and the United States at 12.6%. Together, these three markets made up 62.1% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020