Fruit and vegetable juices market in Eastern Asia

Earlier Report Observations

The fruit and vegetable juice market in Eastern Asia expanded from 1 233 million liters in 2018 to 1 524 million liters in 2019, supported by the rise of probiotic beverages and growing consumer health awareness. Volume stabilized near 1 512 million liters in 2020 as juice sales remained under pressure.

A steady recovery followed from 2021 onward, with the market reaching 1 594 million liters that year as companies focused on healthier product lines. Continued innovation and diversification helped lift volume to 1 750 million liters in 2022. The most significant surge came in 2023, when the market jumped to 2 084 million liters, driven by the broad post‑pandemic rebound of the beverage sector, booming demand for sugar‑free tea and health‑oriented drinks, and the emergence of new segments such as tomato juice.

By 2024, the market was characterized by a wave of new juice products, where fruit and vegetable juices became a central innovation area. Millennial consumers, heightened health consciousness, and the rapid growth of online live‑streaming and community group‑buying channels provided further momentum, while advances in fermentation technology and functional ingredients enhanced product differentiation.

Production fruit and vegetable juices in Eastern Asia

In kind, 2017-2020, M l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Eastern Asia's production of fruit and vegetable juices has grown for the second year in a row. In 2020, the region produced 1 387 million liters, marking a slight increase of 2.4% compared to 2019. Looking at the broader period from 2017 to 2020, production rose by 6.1%, which translates to an average annual growth rate of 2.0%. The lowest production volume was recorded in 2018 at 1 250 million liters, when output fell by 4.4%. In contrast, the largest increase occurred in 2019, with production jumping by 8.4%.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Following two years of growth, the value of fruit and vegetable juices production in Eastern Asia declined. In 2020, output was valued at 1 639 million US dollars, reflecting a slight year-on-year decrease of 1.6%. Over the 2017-2020 period, however, production value increased by 18.1%, with a compound annual growth rate of 5.7%. The peak value was reached in 2019 at 1 666 million US dollars, when production saw its largest increase of 9.9%.

Annual dynamics of production in Eastern Asia in value, 2017-2020, M $ US

Exports fruit and vegetable juices from Eastern Asia

Exports in kind, M l

After two years of decline, Eastern Asia's exports of fruit and vegetable juices rebounded. In 2020, the region exported 534.6 million liters, up by 3.6% from the previous year. However, over the 2017-2020 period, exports fell by 33.4%, with an average annual decline of 12.7%. The lowest export volume was recorded in 2019 at 516.2 million liters, which saw the largest drop of 26.2%.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, M l

From 2017 to 2020, the United States, Russia, and South Africa were the largest buyers of fruit and vegetable juices from Eastern Asia in volume terms. The United States accounted for 39.1% of exports, Russia for 9.0%, and South Africa for 6.9%. Together, these three countries made up 55.1% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, M $ US

Exports of fruit and vegetable juices from Eastern Asia declined for the third consecutive year. In 2020, export value reached 632 million US dollars, showing minimal change compared to 2019. Over the 2017-2020 period, exports decreased by 25.8%, equating to an average annual decline of 9.5%.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, M $ US

Between 2017 and 2020, the geographical structure of exports in value terms was highly diversified. The United States accounted for 35.1% of export value, Russia for 7.2%, and South Africa for 6.0%. Together, these three countries represented only 48.3% of total flows, with the remaining 51.7% distributed among numerous smaller partner countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports fruit and vegetable juices to Eastern Asia

Imports in kind, M l

After two years of growth, Eastern Asia's imports of fruit and vegetable juices in volume terms declined. In 2020, the region imported approximately 659.4 million liters, marking a moderate drop of 3.6% from the previous year. Over the 2017-2020 period, imports increased by 10.9%, with an average annual growth rate of 3.5%. The highest import volume was recorded in 2019 at 684.0 million liters, while the largest increase occurred in 2018, with imports rising by 14.8%.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, M l

From 2017 to 2020, Brazil, the United States, and Israel were among the largest suppliers of fruit and vegetable juices to Eastern Asia in volume terms. Brazil accounted for 16.5% of imports, the United States for 11.4%, and Israel for 7.8%. Together, they represented just 35.7% of total imports, indicating a broadly diversified partner base.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, M $ US

Imports of fruit and vegetable juices into Eastern Asia declined for the second consecutive year. In 2020, import value reached 1 245 million US dollars, reflecting a moderate decline of 8.8% compared to the previous year. Over the 2017-2020 period, imports increased by 2.9%, with an average annual growth rate of 1.0%. The peak value was recorded in 2018 at 1 476 million US dollars, when imports saw their largest increase of 22.0%.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, M $ US

Between 2017 and 2020, the country breakdown of imports in value terms remained scattered. The United States accounted for 17.4% of import value, Brazil for 16.0%, and Israel for 9.0%. Together, these three countries made up just 42.3% of total flows, with no single partner standing out as clearly dominant.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020