Market research

Hair waving or straightening preparations market in Bosnia and Herzegovina

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The market for hair waving or straightening preparations in Bosnia and Herzegovina, measured in value terms, expanded consistently from 2021 to 2024. Starting at 349 thousand US dollars in 2021, it grew to 450 thousand US dollars in 2024, reflecting an overall increase of over 28%. The pace of growth accelerated toward the end of the period, with a notable 16% rise in 2024 compared to the previous year.

This market expansion was accompanied by steady growth in domestic production, which increased from 211 thousand US dollars in 2021 to 308 thousand US dollars in 2024. Imports, after reaching a peak in 2020, declined through 2023 before recovering in 2024, indicating a changing dynamic between local manufacturing and foreign supply.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2021-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2021-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Bosnia and Herzegovina
  1. 5.1.1. In value, 2021-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, kg
    1. 6.1.2.1. Annual dynamics of product's imports to Bosnia and Herzegovina in kind, 2018-2025, kg
    2. 6.1.2.2. Dynamics of product's imports in kind to Bosnia and Herzegovina by countries, 2018-2025, kg
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Bosnia and Herzegovina in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Bosnia and Herzegovina by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's imports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Bosnia and Herzegovina, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's imports to Bosnia and Herzegovina by countries, 2018-2025, $ US/kg
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, kg
    1. 6.2.2.1. Annual dynamics of product's imports to Bosnia and Herzegovina in kind, 2018-2025, kg
    2. 6.2.2.2. Dynamics of product's imports in kind to Bosnia and Herzegovina by countries, 2018-2025, kg
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Bosnia and Herzegovina in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Bosnia and Herzegovina by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's imports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Bosnia and Herzegovina, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's imports to Bosnia and Herzegovina by countries, 2018-2025, $ US/kg
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, kg
    1. 7.1.2.1. Annual dynamics of product's exports from Bosnia and Herzegovina in kind, 2018-2025, kg
    2. 7.1.2.2. Dynamics of product's exports in kind from Bosnia and Herzegovina by countries, 2018-2025, kg
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Bosnia and Herzegovina in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Bosnia and Herzegovina by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's exports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Bosnia and Herzegovina, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's exports from Bosnia and Herzegovina by countries, 2018-2025, $ US/kg
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, kg
    1. 7.2.2.1. Annual dynamics of product's exports from Bosnia and Herzegovina in kind, 2018-2025, kg
    2. 7.2.2.2. Dynamics of product's exports in kind from Bosnia and Herzegovina by countries, 2018-2025, kg
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Bosnia and Herzegovina in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Bosnia and Herzegovina by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's exports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Bosnia and Herzegovina, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's exports from Bosnia and Herzegovina by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, kg
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, kg
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production hair waving or straightening preparations in Bosnia and Herzegovina

In value, 2018-2021, K $ US

Annual dynamics of production in Bosnia and Herzegovina in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports hair waving or straightening preparations from Bosnia and Herzegovina

Exports in kind, kg

The market showed an unstable trend over the observed period. Exports reached their lowest point in 2021, with Bosnia and Herzegovina exporting 190 kg of hair waving or straightening preparations, marking an 85.8% year-on-year decline. The peak occurred in 2020 at 1,343 kg, representing a 283.2% increase from the previous year. The difference between the peak in 2020 and the trough in 2021 was 7.1-fold.

Annual dynamics of product's exports from Bosnia and Herzegovina in kind, 2018-2021, kg

Parameter		2019	2020	2021	CAGR
1	Change from last year	65.7%	283.2%	(85.8%)	(3.4%)

Source: SHEV.io

From 2018 to 2021, hair waving or straightening preparations from Bosnia and Herzegovina were supplied almost exclusively to Croatia, which accounted for 99.5% of total exports in kind.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Bosnia and Herzegovina in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

The market exhibited volatility during the period. Exports hit their lowest point in 2018 and peaked in 2020, with an 11.1-fold difference between these years. In 2021, Bosnia and Herzegovina's exports of hair waving or straightening preparations totaled 2.1 thousand US dollars, down 87.4% from the prior year. The maximum value was recorded in 2020 at 16.9 thousand US dollars, reflecting a 633.0% increase.

Annual dynamics of product's exports from Bosnia and Herzegovina in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	51.5%	633.0%	(87.4%)	11.8%

Source: SHEV.io

Between 2018 and 2021, exports in value terms of hair waving or straightening preparations from Bosnia and Herzegovina were almost entirely concentrated in Croatia, with a share reaching 99.7%.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Bosnia and Herzegovina in value, 2018-2021

Source: SHEV.io

Imports hair waving or straightening preparations to Bosnia and Herzegovina

Imports in kind, kg

Bosnia and Herzegovina's volume of hair waving or straightening preparations imports declined for the third consecutive year. In 2021, imports totaled 16,308 kg, showing a modest contraction of 3.9% compared to 2020. From 2018 to 2021, imports decreased by 52.9%, equating to an annualized rate of 22.2%.

Annual dynamics of product's imports to Bosnia and Herzegovina in kind, 2018-2021, kg

Parameter		2019	2020	2021	CAGR
1	Change from last year	(46.5%)	(8.5%)	(3.9%)	(22.2%)

Source: SHEV.io

From 2018 to 2021, the main suppliers of hair waving or straightening preparations to Bosnia and Herzegovina were Italy (27.5% of imports in kind), Croatia (20.3% of imports in kind), and Slovenia (18.6% of imports in kind), together comprising 66.3% of total imports in kind.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Bosnia and Herzegovina in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

After a two-year advance, hair waving or straightening preparations shipments to Bosnia and Herzegovina from abroad declined. In 2021, Bosnia and Herzegovina imported 141.0 thousand US dollars of hair waving or straightening preparations, down 15.0% from the previous year. Between 2018 and 2021, imports increased by 8%, equating to an annualized rate of 2.6%. The maximum value was recorded in 2020 at 166.0 thousand US dollars, with the largest increase of 14.3% occurring that year.

Annual dynamics of product's imports to Bosnia and Herzegovina in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	11.2%	14.3%	(15.0%)	2.6%

Source: SHEV.io

In 2018–2021, Israel (21.5% of imports in value terms), Spain (18.0% of imports in value terms), and Slovenia (12.6% of imports in value terms) together accounted for 52.0% of total imports in value terms, serving as the main sources for hair waving or straightening preparations to Bosnia and Herzegovina.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Bosnia and Herzegovina in value, 2018-2021

Source: SHEV.io