Hair waving or straightening preparations market in Italy

Earlier Report Observations

The market for hair waving or straightening preparations in Italy demonstrated a pronounced upward trajectory from 2018 to 2021, with the total market size surging from 29.4 million USD to 67.5 million USD. This period of expansion was supported by a substantial rise in domestic production, which increased from 35.4 million USD to 76.7 million USD.

Following the 2021 peak, the market entered a phase of contraction, with its value falling to 40.0 million USD in 2023. A moderate rebound occurred in 2024, lifting the market size to 44.8 million USD, as production stabilized above 50 million USD after a previous decline.

Production hair waving or straightening preparations in Italy

In value, 2017-2020, K $ US

Italy's production of hair waving or straightening preparations has increased for the third consecutive year. In 2020, output reached 59 832 thousand US dollars, marking a solid 19.1% rise compared to 2019. Over the period from 2017 to 2020, production grew by 77.7%, with an average annual growth rate of 21.1%.

Annual dynamics of production in Italy in value, 2017-2020, K $ US

Exports hair waving or straightening preparations from Italy

Exports in kind, t

Italy's exports of hair waving or straightening preparations have increased for the second consecutive year. In 2020, exports totalled 1 675 tonnes, up 2.8% from 2019. However, between 2017 and 2020, exports decreased by 12.2%, equivalent to an annualized decline of 4.2%. The lowest volume was recorded in 2018 at 1 566 tonnes, which saw the largest decline of 17.9%. In contrast, 2019 experienced the largest increase of 4.0%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, t

From 2017 to 2020, Italy's exports in kind were distributed across a diverse range of partners. Spain accounted for 16.2% of exports, Germany for 8.0%, and the United States for 5.8%, together making up 30.0% of total flows. The remaining 70.0% was spread among numerous smaller markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Italy in kind, 2017-2020

Exports in value, K $ US

Italy's exports of hair waving or straightening preparations in value terms have increased for the second consecutive year. In 2020, exports amounted to 11 859 thousand US dollars, a 23.0% rise from 2019. Over the period from 2017 to 2020, exports grew by 14.3%, with an average annual growth rate of 4.5%. The lowest value was recorded in 2018 at 8 864 thousand US dollars, which saw the largest decline of 14.6%.

Annual dynamics of product's exports from Italy in value, 2017-2020, K $ US

From 2017 to 2020, Italy's exports in value terms relied on a wide range of partner countries. Spain accounted for 12.0% of exports, the United States for 10.6%, and Germany for 10.3%, together representing 33.0% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Italy in value, 2017-2020

Imports hair waving or straightening preparations to Italy

Imports in kind, t

The data shows irregular changes, indicating a volatile market environment. Italy's imports of hair waving or straightening preparations in kind declined for the second consecutive year. In 2020, imports totalled 262 tonnes, down 1.5% from 2019. Over the period from 2017 to 2020, imports decreased by 32.8%, equivalent to an annualized decline of 12.4%. The highest volume was recorded in 2018 at 1 320 tonnes, which saw the largest increase of 288.0%. In 2019, imports experienced the largest decline of 79.8%, resulting in a fivefold shift from the peak in 2018 to the low in 2020.

Annual dynamics of product's imports to Italy in kind, 2017-2020, t

From 2017 to 2020, Germany was the primary source for Italy's imports in kind, accounting for 70.0% of total flows. Other markets formed a long tail of smaller partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Italy in kind, 2017-2020

Imports in value, K $ US

Italy's imports of hair waving or straightening preparations in value terms declined for the second consecutive year. In 2020, imports stood at 1 929 thousand US dollars, a 23.3% decrease from 2019. Between 2017 and 2020, imports fell by 32.8%, equivalent to an annualized decline of 12.4%. The highest value was recorded in 2018 at 2 935 thousand US dollars, which saw the largest increase of 2.3%.

Annual dynamics of product's imports to Italy in value, 2017-2020, K $ US

From 2017 to 2020, Germany, the United Kingdom, and Spain were the primary suppliers of hair waving or straightening preparations to Italy in value terms. Germany accounted for 52.2% of imports, the United Kingdom for 13.3%, and Spain for 12.5%, together making up 77.9% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Italy in value, 2017-2020