Grapes market in Morocco

Earlier Report Observations

Morocco's grape market volume reached 460.3 thousand tonnes in 2019, supported by the Plan Maroc Vert policy which prioritized viticulture in key regions like Casablanca-Settat. The launch of a new grape packaging unit in early 2018, with an investment of 4.5 million dirhams, helped enhance handling capacity. European demand for seedless varieties also grew, influencing planting choices. However, in 2020, the COVID-19 pandemic reduced purchasing power for luxury items like grapes, while drought and an unusually hot spring altered harvest schedules, contributing to a market drop to 402.7 thousand tonnes. Recovery followed in 2021, with volume rising to 423.0 thousand tonnes as production increased by 6.5% compared to 2018, driven by companies like Delassus focusing on protected varieties for European export.

The market contracted sharply in 2022, falling to 324.9 thousand tonnes. Although proximity to Europe continued to offer logistical advantages for freshness, no specific drivers explained this significant reduction in volume. By 2023, the market stabilized at 319.7 thousand tonnes, showing only a minor decline from the previous year.

Production grapes in Morocco

In kind, 2017-2020, K t

On a global scale, Morocco ranked as the 27th largest producer of grapes during the period from 2017 to 2020.

Top producers of grapes, 2017-2020

World map of production of grapes, 2017-2020

After two consecutive years of growth, grape production in Morocco experienced a decline. In 2020, the country produced 396.9 thousand tons of grapes, marking a 13.6% decrease compared to the previous year. Over the entire period from 2017 to 2020, production increased by 5%, which translates to an average annual growth rate of 1.6%. The peak production was recorded in 2019 at 459.5 thousand tons, with the largest year-on-year increase occurring in 2018 at 19.3%.

Annual dynamics of production in Morocco in kind, 2017-2020, K t

In value, 2017-2020, M $ US

Following two years of expansion, the value of grape production in Morocco saw a downturn. In 2020, the output was valued at 407.2 million US dollars, representing a 21.1% drop from 2019. From 2017 to 2020, the production value decreased by 12.8%, averaging an annual decline of 4.5%. The highest value was achieved in 2019 at 516.0 million US dollars, while the most significant increase was observed in 2018 at 8.2%.

Annual dynamics of production in Morocco in value, 2017-2020, M $ US

Exports grapes from Morocco

Exports in kind, t

After two years of contraction, the volume of grapes exported from Morocco rebounded. In 2020, exports reached 7 002 tons, up by 11.4% from 2019. However, over the period from 2017 to 2020, total exports decreased by 4.3%, with an average annual decline of 1.4%. The lowest export volume was recorded in 2019 at 6 288 tons, which also saw the largest decline of 10.6% that year.

Annual dynamics of product's exports from Morocco in kind, 2017-2020, t

From 2017 to 2020, France, Italy, and the United Kingdom were the primary destinations for Moroccan grape exports by volume. France accounted for 37.1% of exports, Italy for 24.0%, and the United Kingdom for 8.0%. Together, these three countries made up 69.2% of Morocco's total grape exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Morocco in kind, 2017-2020

Exports in value, K $ US

Following a two-year decline, the value of grape exports from Morocco showed a modest recovery. In 2020, exports amounted to 7 183 thousand US dollars, reflecting a slight year-on-year increase of 1.7%. Over the 2017-2020 period, however, export value decreased by 20.5%, with a compound annual growth rate of -7.3%. The lowest value was recorded in 2019 at 7 061 thousand US dollars, and the most significant drop occurred in 2018 at 12.8%.

Annual dynamics of product's exports from Morocco in value, 2017-2020, K $ US

Between 2017 and 2020, France, Italy, and Germany led as the top buyers of Moroccan grapes by value. France held a 39.9% share of exports, Italy 21.6%, and Germany 11.5%. Collectively, these three countries accounted for 73.0% of Morocco's total grape export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Morocco in value, 2017-2020

Imports grapes to Morocco

Imports in kind, t

Morocco's grape import volume continued to rise for the third year in a row. In 2020, imports surged to 12 755 tons, an increase of 78.9% compared to 2019. From 2017 to 2020, imports grew by 1 132.3%, averaging an annual growth rate of 131.0%.

Annual dynamics of product's imports to Morocco in kind, 2017-2020, t

During the 2017-2020 period, Uzbekistan, Iran, and India were the main sources of grape imports to Morocco by volume. Uzbekistan supplied 34.5% of imports, Iran 24.5%, and India 19.0%. Together, these three countries represented 77.9% of Morocco's total grape imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Morocco in kind, 2017-2020

Imports in value, K $ US

Grape imports into Morocco increased for the third consecutive year. In 2020, import value climbed to 19 280 thousand US dollars, a substantial year-on-year rise of 99.2%. Over the 2017-2020 span, import value expanded by 1 569.3%, with an average annual growth rate of 155.6%.

Annual dynamics of product's imports to Morocco in value, 2017-2020, K $ US

From 2017 to 2020, Uzbekistan, Iran, and India topped the list of suppliers of grapes to Morocco by value. Uzbekistan accounted for 29.1% of imports, Iran for 27.9%, and India for 20.2%. Combined, these three countries made up 77.1% of Morocco's total grape import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Morocco in value, 2017-2020