Grapefruit juice market in Northern America

Earlier Report Observations

The North American grapefruit juice market expanded in 2019, reaching a peak volume of 39.1 million liters, driven by a temporary market boom. This growth was supported by rising demand from China for U.S. grapefruit juice, which had become a major importer in the previous year.

Market volume then entered a multi-year decline, with sharp drops in 2021 and 2023. The 2023 contraction was partly due to a 7% forecasted decrease in U.S. grapefruit production. During this period, product innovation continued, including the launch of new pomelo and grapefruit flavors in White Claw hard seltzers in 2022 and the introduction of the specialty YELLOW brand by grower IMG Citrus in 2021.

In 2024, while the U.S. grapefruit market's value rose by 12% to $408 million, overall consumption remained on a downward trend. Regulatory standards from the FDA continued to govern production, and global pomelo market growth, along with new import approvals in regions like South Korea, indicated expanding opportunities for citrus-based products.

Production grapefruit juice in Northern America

In kind, 2017-2020, K l

Top producers of grapefruit juice, 2017-2020

World map of production of grapefruit juice, 2017-2020

In 2020, Northern America produced 32,484 thousand liters of grapefruit juice, marking a slight decrease of 2.8% compared to 2019. Production reached its lowest point in 2018 at 29,401 thousand liters, which represented the largest annual decline of 27.7%. The following year saw the biggest increase of 13.6%. Overall, between 2017 and 2020, production fell by 20.1%, translating to an average annual decline of 7.2%.

Annual dynamics of production in Northern America in kind, 2017-2020, K l

In value, 2017-2020, K $ US

In 2020, the output value of grapefruit juice in Northern America stood at 48,914 thousand US dollars, reflecting a significant year-over-year reduction of 12.0%. The lowest value was recorded in 2018 at 43,544 thousand US dollars, which also saw the steepest decline of 28.2%. The largest increase occurred in 2019 at 27.6%. Over the 2017-2020 period, production value decreased by 19.3%, with a compound annual growth rate of -6.9%.

Annual dynamics of production in Northern America in value, 2017-2020, K $ US

Exports grapefruit juice from Northern America

Exports in kind, K l

Export volumes of grapefruit juice from Northern America showed considerable volatility. In 2020, exports totaled 11 thousand liters, up 43.5% from the previous year. The minimum was recorded in 2019 at 8 thousand liters, which experienced the largest decline of 68.4%. The peak occurred in 2018 at 25 thousand liters, marking the biggest increase of 186.3%. The difference between the 2018 maximum and 2019 minimum was 3.2-fold, highlighting the market's instability.

Annual dynamics of product's exports from Northern America in kind, 2017-2020, K l

Between 2017 and 2020, exports in kind were distributed across a diverse range of partner countries. The top three destinations—the United Kingdom (21.4% of exports), the United Arab Emirates (11.0%), and France (8.9%)—collectively accounted for just 41.3% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern America in kind, 2017-2020

Exports in value, K $ US

The export value of grapefruit juice from Northern America exhibited notable volatility. In 2020, exports amounted to 17 thousand US dollars, a sharp increase of 29.9% compared to 2019. The highest value was recorded in 2018 at 38 thousand US dollars, which saw the largest rise of 184.2%. The most significant decline occurred in 2019 at 64.5%. The peak-to-trough amplitude from 2018 to 2017 was 2.8 times, underscoring the market's fluctuations.

Annual dynamics of product's exports from Northern America in value, 2017-2020, K $ US

From 2017 to 2020, the partner portfolio for grapefruit juice exports in value terms was quite broad. The United Kingdom (29.4% of exports), the United Arab Emirates (10.7%), and France (9.9%) together represented only 50.0% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern America in value, 2017-2020

Imports grapefruit juice to Northern America

Imports in kind, K l

In 2020, Northern America imported 4,462 thousand liters of grapefruit juice, down 21.9% from the previous year. The maximum was reached in 2019 at 5,716 thousand liters, which also saw the largest increase of 7.2%. Over the 2017-2020 period, imports decreased by 18.5%, equivalent to an average annual decline of 6.6%.

Annual dynamics of product's imports to Northern America in kind, 2017-2020, K l

Throughout 2017-2020, Mexico and Spain were the main sources for imports in kind, together accounting for 3.1% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern America in kind, 2017-2020

Imports in value, K $ US

After two years of growth, imported grapefruit juice volumes in Northern America declined. In 2020, imports totaled 7,625 thousand US dollars, a robust decrease of 16.8% year-over-year. The peak value was recorded in 2019 at 9,164 thousand US dollars, which experienced the largest increase of 15.7%. Overall, between 2017 and 2020, imports increased by 4.8%, with a compound annual growth rate of 1.6%.

Annual dynamics of product's imports to Northern America in value, 2017-2020, K $ US

From 2017 to 2020, Mexico and Spain were the primary markets for imports in value terms, with a combined share of 3.7% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern America in value, 2017-2020