Fruit and vegetable juices market in Northern America

Earlier Report Observations

The North American fruit and vegetable juice market volume grew from 1 163.3 million liters in 2018 to 1 322.4 million liters in 2019, fueled by rising consumer awareness of health benefits and a shift toward clean-label, nutrient-rich products. Major players invested in advanced processing technologies to enhance quality, while the COVID-19 pandemic in 2020 reinforced demand for immunity-boosting fortified juices, stabilizing volume at 1 307.3 million liters.

Market volume then contracted to 1 062.2 million liters by 2023, influenced by adverse weather events that reduced citrus production in Florida and prompted supply chain diversification. Despite this, market value recovered to $1 962 million in 2023 as premium segments expanded—led by cold-pressed juices and sugar-free innovations from giants like PepsiCo and Coca-Cola—and consumer preferences shifted toward functional benefits and exotic flavors.

Regulatory tightening on labeling for health claims and plant-based juices, alongside continued capacity investments and a focus on supply chain resilience, are directing the market's evolution toward more sophisticated, health-oriented offerings.

Production fruit and vegetable juices in Northern America

In kind, 2017-2020, M l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Northern America's fruit and vegetable juice production has increased for the second consecutive year. In 2020, the region produced 888.8 million liters, showing little change from the previous year. Looking at the period from 2017 to 2020, production grew by 10.3%, which translates to an average annual growth rate of 3.3%. The lowest production level was recorded in 2018 at 729.6 million liters, marking the largest decline of 9.5% that year. In contrast, 2019 saw the largest increase of 21.7%.

Annual dynamics of production in Northern America in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Northern America's fruit and vegetable juice production value has also risen for the second year in a row. In 2020, the output was valued at 1 488 million US dollars, representing a modest increase of 0.8% compared to the previous year. From 2017 to 2020, production value increased by 10.8%, with a compound annual growth rate of 3.5%. The lowest value was recorded in 2018 at 1 227 million US dollars, which saw the largest decline of 8.7%. The largest increase occurred in 2019, with a growth of 20.4%.

Annual dynamics of production in Northern America in value, 2017-2020, M $ US

Exports fruit and vegetable juices from Northern America

Exports in kind, M l

Northern America's exports of fruit and vegetable juices have increased for the second consecutive year. In 2020, exports reached 77.2 million liters, up by 30.1% from the previous year. Over the period from 2017 to 2020, exports grew by 34.7%, equating to an annualized growth rate of 10.4%. The largest decline was recorded in 2018 at 0.0%.

Annual dynamics of product's exports from Northern America in kind, 2017-2020, M l

From 2017 to 2020, Northern America's fruit and vegetable juice exports in kind were distributed across many countries. The Netherlands accounted for 2.2% of exports, Germany for 1.1%, and the United Kingdom for 0.8%. Together, these three countries represented only 4.2% of total export flows, indicating a highly diversified market.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern America in kind, 2017-2020

Exports in value, M $ US

Northern America's fruit and vegetable juice exports in value terms have increased for the third consecutive year. In 2020, exports totaled 129.2 million US dollars, up by 31.1% compared to the previous year. Between 2017 and 2020, exports grew by 35.4%, with an annualized growth rate of 10.6%.

Annual dynamics of product's exports from Northern America in value, 2017-2020, M $ US

From 2017 to 2020, the Netherlands was the largest buyer of fruit and vegetable juices from Northern America in value terms, accounting for 7.7% of exports. Germany followed with 2.5%, and China with 1.8%. Even combined, these three countries represented just 12.1% of total export value, highlighting a broadly diversified partner base.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern America in value, 2017-2020

Imports fruit and vegetable juices to Northern America

Imports in kind, M l

Northern America's imports of fruit and vegetable juices have increased for the third consecutive year. In 2020, imports were recorded at 495.7 million liters, remaining broadly stable year-over-year. Over the period from 2017 to 2020, imports grew by 43.5%, with a compound annual growth rate of 12.8%.

Annual dynamics of product's imports to Northern America in kind, 2017-2020, M l

The market base for imports in kind from 2017 to 2020 was wide. Brazil accounted for 30.6% of imports, China for 5.3%, and Thailand for 2.3%. Together, these three countries represented just 38.2% of total import flows, with the remaining 61.8% shared among numerous other countries.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern America in kind, 2017-2020

Imports in value, M $ US

Northern America's imports of fruit and vegetable juices in value terms have declined for the second consecutive year. In 2020, imports stood at 586.9 million US dollars, down by 1.4% from the previous year. Over the period from 2017 to 2020, imports decreased by 6.1%, with a compound annual growth rate of -2.1%. The highest value was recorded in 2018 at 627.1 million US dollars, which saw the largest increase of 0.3%. The largest decline occurred in 2019, with a drop of 5.1%.

Annual dynamics of product's imports to Northern America in value, 2017-2020, M $ US

From 2017 to 2020, Northern America imported fruit and vegetable juices from many countries. Even the largest destinations—Brazil, China, and Argentina—together accounted for only 30.1% of total import value, reflecting a highly diversified sourcing strategy.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern America in value, 2017-2020