Tomato juice market in Northern America

Earlier Report Observations

The tomato juice market volume in Northern America declined from 63 850 thousand liters in 2018 to 60 263 thousand liters in 2020, a drop of over 5%.

Recovery began in 2021, with volume rising to 61 399 thousand liters, driven by growing consumer demand for healthy beverages and the expansion of ready-to-drink segments. The market continued to grow in 2022, reaching 63 307 thousand liters, supported by health consciousness, demand for organic products, and the entry of new players specializing in organic tomato juice. By 2023, volume stabilized at 63 580 thousand liters, with ongoing emphasis on health benefits and technological innovations in production and packaging.

Production tomato juice in Northern America

In kind, 2017-2020, K l

Top producers of tomato juice, 2017-2020

World map of production of tomato juice, 2017-2020

Tomato juice production in Northern America has declined for the third year in a row. In 2020, the region produced 60 293 K l, marking a 4.6% decrease from 2019. From 2017 to 2020, production fell by 8%, which translates to an average annual decline of 2.7%.

Annual dynamics of production in Northern America in kind, 2017-2020, K l

In value, 2017-2020, K $ US

Tomato juice production in Northern America has dropped for the third consecutive year. In 2020, the output was valued at 43 928 K $ US, representing a significant 22.1% decline compared to 2019. Over the 2017-2020 period, production decreased by 51.6%, with a compound annual growth rate of -21.5%.

Annual dynamics of production in Northern America in value, 2017-2020, K $ US

Exports tomato juice from Northern America

Exports in kind, K l

Market performance showed noticeable fluctuations during this period. Exports hit their lowest point in 2017 and peaked in 2019, with a 2.2-fold difference between these years. In 2020, tomato juice shipments from Northern America totaled 181.7 K l, which is 25.2% lower than the previous year. The highest volume was recorded in 2019 at 243.0 K l, while the largest increase occurred in 2018 with a 112.9% rise.

Annual dynamics of product's exports from Northern America in kind, 2017-2020, K l

From 2017 to 2020, tomato juice exports from Northern America were not concentrated in a few key markets. Australia and Mexico each accounted for 7.3% of exports in kind, and the United Kingdom represented 1.9%. Together, these three countries made up just 16.4% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern America in kind, 2017-2020

Exports in value, K $ US

Market performance exhibited significant fluctuations during this period. Exports reached their lowest point in 2020 and peaked in 2018, with a two-fold difference between these years. In 2020, tomato juice exports from Northern America amounted to 132.4 K $ US, showing a sharp 39.0% contraction from the previous year. The highest value was recorded in 2018 at 266.1 K $ US, with the largest increase also occurring that year at 76.2%.

Annual dynamics of product's exports from Northern America in value, 2017-2020, K $ US

The country composition of tomato juice exports in value terms was dispersed from 2017 to 2020. Australia accounted for 6.9% of exports in value, Mexico for 6.5%, and the United Kingdom for 1.7%. Combined, these three destinations represented only 15.2% of total flows, with the remaining 84.8% spread across a wide range of other markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern America in value, 2017-2020

Imports tomato juice to Northern America

Imports in kind, K l

Tomato juice imports into Northern America have declined for the second consecutive year. In 2020, imports reached 151.8 K l, reflecting a 42.6% year-over-year decrease. From 2017 to 2020, imports fell by 70.4%, with a compound annual growth rate of -33.3%. The highest volume was recorded in 2018 at 693.7 K l, while the largest decline occurred in 2019 with a 61.9% drop. The largest increase was in 2018 with a 35.4% rise.

Annual dynamics of product's imports to Northern America in kind, 2017-2020, K l

During 2017-2020, tomato juice imports into Northern America were relatively evenly distributed. Ukraine accounted for 6.6% of imports in kind, Mexico for 2.6%, and France for 1.5%. Together, these three countries represented only 10.7% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern America in kind, 2017-2020

Imports in value, K $ US

Tomato juice imports into Northern America have declined for the third consecutive year. In 2020, the region imported tomato juice valued at 132.4 K $ US, constituting a sharp 38.7% year-over-year decline. Between 2017 and 2020, imports decreased by 80.2%, equating to an average annual decline of 41.7%.

Annual dynamics of product's imports to Northern America in value, 2017-2020, K $ US

From 2017 to 2020, tomato juice was supplied to Northern America from many different markets. Even the largest destinations — Ukraine, Mexico, and Denmark — together accounted for only 10.6% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern America in value, 2017-2020