Grapefruit juice market in South-eastern Asia

Earlier Report Observations

The market for unfermented grapefruit juice in South-eastern Asia showed significant movement between 2018 and 2023. Volume expanded from 20 300 thousand liters in 2018 to 22 352 thousand liters in 2019, then contracted to 19 781 thousand liters in 2020. A strong recovery followed in 2021, with the market reaching 21 919 thousand liters. This growth was primarily driven by heightened consumer interest in vitamin C and immune-supporting foods during the pandemic, which increased demand for citrus juices including grapefruit juice.

Market growth continued more gradually to 22 594 thousand liters in 2022 and stabilized at 22 743 thousand liters in 2023. During this period, rising awareness of potential drug interactions with grapefruit and pomelo juice began influencing consumer behavior, leading to more cautious consumption and increased regulatory attention on product labeling in markets like Singapore. This factor contributed to the moderated market expansion in the latter years.

In 2024, several factors shaped the market landscape even as full market volume data remains unavailable. Health-conscious trends continued to drive demand for functional and low-sugar beverages, while innovation in the food service sector, including growth in takeaway and delivery, opened new distribution channels. Simultaneously, the regulatory environment maintained specific product codes for juice, and supply chain dynamics, such as pomelo sourcing from Thailand and the Philippines, affected availability. Trade flows shifted notably, with imports rising to 1 717 thousand liters and exports surging to 2 258 thousand liters.

Production grapefruit juice in South-eastern Asia

In kind, 2017-2020, K l

Top producers of grapefruit juice, 2017-2020

World map of production of grapefruit juice, 2017-2020

After two years of growth, grapefruit juice production in South-eastern Asia declined. In 2020, the region produced 18 589 thousand liters, marking a 13.9% decrease from the previous year. Over the 2017-2020 period, production increased by 4.4%, with an average annual growth rate of 1.4%. The highest production level was recorded in 2019 at 21 598 thousand liters, while the largest year-on-year increase occurred in 2018 at 11.2%.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, K l

Exports grapefruit juice from South-eastern Asia

Exports in kind, K l

Cross-border shipments of grapefruit juice from South-eastern Asia declined for the third consecutive year. In 2020, the region exported 795 thousand liters, representing a sharp 32.8% drop compared to 2019. Over the 2017-2020 period, exports decreased by 54.9%, with an average annual decline of 23.3%.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, K l

From 2017 to 2020, Qatar (9.4% of export volume), Mauritius (6.9%), and Guam (5.4%) were the largest buyers of grapefruit juice from South-eastern Asia. However, their combined share accounted for only 21.7% of total exports, indicating a highly diversified market structure.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from South-eastern Asia in kind, 2017-2020

Exports in value, K $ US

South-eastern Asia's grapefruit juice exports declined for the third consecutive year. In 2020, export value reached 1 557 thousand US dollars, representing a 19.0% decrease from the previous year. Between 2017 and 2020, exports decreased by 30.7%, equating to an average annual decline of 11.5%.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, K $ US

Data from 2017 to 2020 show that grapefruit juice exports from South-eastern Asia in value terms were not concentrated among a few key destinations. Qatar (6.8% of export value), Mauritius (6.5%), and the Netherlands (4.3%) together accounted for only 17.5% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from South-eastern Asia in value, 2017-2020

Imports grapefruit juice to South-eastern Asia

Imports in kind, K l

After two years of decline, grapefruit juice imports to South-eastern Asia increased. In 2020, imports amounted to 2 012 thousand liters, representing a 3.9% gain compared to the previous year. Between 2017 and 2020, imports decreased by 24.6%, with an average annual decline of 9.0%. The lowest import volume was recorded in 2019 at 1 936 thousand liters, which also saw the largest year-on-year decline of 21.2%.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, K l

From 2017 to 2020, the geographical structure of grapefruit juice imports to South-eastern Asia was highly diversified. The United States (18.4% of import volume), South Africa (13.0%), and Israel (9.4%) together accounted for only 40.8% of total imports, while the remaining 59.2% was distributed among numerous smaller trading partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to South-eastern Asia in kind, 2017-2020

Imports in value, K $ US

South-eastern Asia's grapefruit juice imports declined for the third consecutive year. In 2020, import value totaled 3 992 thousand US dollars, marking a moderate 7.9% decrease from the previous year. Between 2017 and 2020, imports decreased by 16.2%, with an average annual decline of 5.7%.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, K $ US

From 2017 to 2020, the United States (32.0% of import value), South Africa (18.5%), and Israel (12.7%) formed the main group of sources for grapefruit juice imports to South-eastern Asia, with a combined share of 63.1% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to South-eastern Asia in value, 2017-2020