Vegetable puree market in Northern America

Earlier Report Observations

The vegetable puree market in Northern America showed notable fluctuations in volume between 2018 and 2023. After increasing to 2 494 t in 2019, the market size remained largely stable in 2020 at 2 483 t, then declined over the next two years to 2 375 t in 2021. A sharp recovery followed in 2022, with volume reaching 2 676 t, but this gain was partially reversed in 2023 when the market contracted to 2 453 t.

By 2023, evolving consumer preferences began shaping the market landscape, with a clear shift toward clean-label products containing natural preservatives instead of synthetic alternatives. This trend was reinforced by heightened health awareness following the COVID-19 pandemic. Major industry players responded by investing in research and development of plant-based extracts and organic acids to meet the demand for natural preservation. Concurrently, the growing consumer appetite for convenient, ready-to-eat foods provided underlying support for the preserved vegetable segment.

Production vegetable puree in Northern America

In kind, 2017-2020, t

Top producers of vegetable puree, 2017-2020

World map of production of vegetable puree, 2017-2020

Vegetable puree production in Northern America saw growth for two years before declining. In 2019, output peaked at 2 841 tonnes, but by 2020 it had fallen to 2 617 tonnes, marking a 7.9% decrease from the previous year. Over the 2017-2020 period, production rose by 10.7%, with an average annual growth rate of 3.5%. The most significant increase occurred in 2019, when production jumped by 10.0%.

Annual dynamics of production in Northern America in kind, 2017-2020, t

In value, 2017-2020, K $ US

After two years of growth, vegetable puree production in Northern America experienced a downturn. In 2019, production value reached its highest point at 4 409 thousand US dollars, but in 2020 it dropped to 4 051 thousand US dollars, representing an 8.1% decline from the previous year. From 2017 to 2020, the overall value increased by 9.7%, with a compound annual growth rate of 3.1%. The largest year-on-year increase was recorded in 2018, at 16.0%.

Annual dynamics of production in Northern America in value, 2017-2020, K $ US

Exports vegetable puree from Northern America

Exports in kind, t

Vegetable puree exports from Northern America declined for the third year in a row. In 2020, export volume stood at 935 tonnes, down 5.3% from the previous year. Over the 2017-2020 period, exports fell by 30.2%, with an average annual decline of 11.3%.

Annual dynamics of product's exports from Northern America in kind, 2017-2020, t

From 2017 to 2020, Jamaica, Trinidad and Tobago, and Barbados were the top destinations for vegetable puree exports from Northern America in volume terms. Jamaica accounted for 27.3% of exports, Trinidad and Tobago for 27.0%, and Barbados for 21.2%. Together, these three countries made up 75.5% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern America in kind, 2017-2020

Exports in value, K $ US

The value of vegetable puree exports from Northern America decreased for the third consecutive year. In 2020, exports totaled 1 447 thousand US dollars, a 5.5% drop from the year before. Between 2017 and 2020, export value declined by 30.9%, with an average annual decrease of 11.6%.

Annual dynamics of product's exports from Northern America in value, 2017-2020, K $ US

Between 2017 and 2020, exports of vegetable puree from Northern America in value terms were not heavily concentrated among a few key markets. Trinidad and Tobago accounted for 14.3% of export value, Jamaica for 12.7%, and Barbados for 11.5%. Combined, these three destinations represented 38.5% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern America in value, 2017-2020

Imports vegetable puree to Northern America

Imports in kind, t

Vegetable puree imports into Northern America showed volatility from 2017 to 2020. In 2019, imports hit their lowest point with a 0.4% decline, but in 2018 they surged by 237.3%. By 2020, imports reached 801 tonnes, a sharp increase of 25.3% compared to 2019. Over the entire period, the difference between the highest and lowest import volumes was 4.2 times.

Annual dynamics of product's imports to Northern America in kind, 2017-2020, t

From 2017 to 2020, France, Italy, and Honduras were the main sources of vegetable puree imports into Northern America in volume terms. France supplied 25.8% of imports, Italy 19.8%, and Honduras 11.2%. Together, these three countries accounted for 56.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern America in kind, 2017-2020

Imports in value, K $ US

Vegetable puree imports into Northern America increased for the second year in a row. In 2020, import value rose to 3 645 thousand US dollars, a steep 41.9% jump from 2019. Over the 2017-2020 period, imports grew by 61.6%, with an average annual rate of 17.3%. The lowest value was recorded in 2018 at 2 102 thousand US dollars, which marked a 6.8% decline from the previous year.

Annual dynamics of product's imports to Northern America in value, 2017-2020, K $ US

Between 2017 and 2020, France, Italy, and Honduras were the leading sources of vegetable puree imports into Northern America in value terms. France accounted for 30.3% of import value, Italy for 20.4%, and Honduras for 15.7%. Collectively, these three countries made up 66.4% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern America in value, 2017-2020