Fruit and vegetable juices market in Southern Asia

Earlier Report Observations

From 2018 to 2020, the fruit and vegetable juice market in Southern Asia expanded significantly, with volume rising from 1 094 million liters to 1 319 million liters. This growth was primarily fueled by rising consumer preference for healthy beverages, as increased health awareness drove demand for juices perceived as nutritious. The mandatory labeling system in India, which distinguished vegetarian products with a green dot, enhanced transparency and supported consumer confidence in juice products. Globally, the trend toward healthy food choices further bolstered market growth during this period.

After peaking in 2020, the market volume experienced some fluctuations, declining to 1 228 million liters in 2022 before recovering to 1 259 million liters in 2023. Production capacity also adjusted, with output easing from its 2021 high. By 2024, the sector saw announced investments of up to USD 89.8 million in processing facilities, along with government schemes for cold chain infrastructure, supporting juice production. Consumer trends continued to shift toward ready-to-drink formats and lower-sugar recipes, reflecting ongoing evolution in product offerings.

Production fruit and vegetable juices in Southern Asia

In kind, 2017-2020, M l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Southern Asia's production of fruit and vegetable juices has grown for the third year in a row. In 2020, the region produced 1 454 million liters, marking a modest 5.0% increase from 2019. Looking at the period from 2017 to 2020, production rose by 16.2%, with an average annual growth rate of 5.1%.

Annual dynamics of production in Southern Asia in kind, 2017-2020, M l

In value, 2017-2020, M $ US

After two years of decline, Southern Asia's fruit and vegetable juices production saw an uptick in value. In 2020, the output was valued at 1 348 million US dollars, representing a 1.8% increase compared to the previous year. Over the 2017-2020 period, however, production value decreased by 10.7%, with a compound annual growth rate of -3.7%. The lowest value was recorded in 2019 at 1 324 million US dollars, which also saw the largest decline of 9.3% that year.

Annual dynamics of production in Southern Asia in value, 2017-2020, M $ US

Exports fruit and vegetable juices from Southern Asia

Exports in kind, M l

Southern Asia's exports of fruit and vegetable juices in volume terms have fallen for the third consecutive year. In 2020, exports totaled 171.1 million liters, showing a limited decline of 7.9% from 2019. From 2017 to 2020, exports decreased by 31.3%, with an average annual decline rate of 11.8%.

Annual dynamics of product's exports from Southern Asia in kind, 2017-2020, M l

Between 2017 and 2020, the country structure of Southern Asia's fruit and vegetable juice exports in volume remained highly diversified. Turkey accounted for 9.9% of exports, Iraq for 6.0%, and Russia for 3.7%, together making up only 19.6% of total flows. The remaining 80.4% was distributed among a long tail of smaller markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Southern Asia in kind, 2017-2020

Exports in value, M $ US

Southern Asia's fruit and vegetable juice exports in value terms have declined for the third year in a row. In 2020, exports amounted to 158.7 million US dollars, reflecting a strong decrease of 10.7% compared to 2019. From 2017 to 2020, exports fell by 47.2%, equating to an average annual decline of 19.2%.

Annual dynamics of product's exports from Southern Asia in value, 2017-2020, M $ US

During the 2017-2020 period, the value of fruit and vegetable juice exports from Southern Asia was spread relatively evenly across markets. Turkey held 12.3% of export value, Iraq 5.8%, and Russia 3.6%, jointly accounting for just 21.7% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Southern Asia in value, 2017-2020

Imports fruit and vegetable juices to Southern Asia

Imports in kind, M l

Southern Asia's imports of fruit and vegetable juices in volume have decreased for the third consecutive year. In 2020, imports totaled 38.2 million liters, representing a significant 32.6% drop from the previous year. Between 2017 and 2020, imports fell by 39.2%, with an average annual decline rate of 15.3%.

Annual dynamics of product's imports to Southern Asia in kind, 2017-2020, M l

Throughout 2017-2020, imports of fruit and vegetable juices to Southern Asia in volume terms were not concentrated on a few key markets. Thailand accounted for 8.4% of imports, the United Arab Emirates for 8.2%, and Spain for 4.2%, together making up only 20.8% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Southern Asia in kind, 2017-2020

Imports in value, M $ US

In 2020, fruit and vegetable juice shipments to Southern Asia from abroad amounted to 60.3 million US dollars, equivalent to a robust decrease of 23.3% compared to 2019. Over the 2017-2020 period, imports decreased by 36.9%, with a compound annual growth rate of -14.2%. The largest decline was recorded in 2018 at 23.6%, while the largest increase occurred in 2019 at 7.7%.

Annual dynamics of product's imports to Southern Asia in value, 2017-2020, M $ US

From 2017 to 2020, imports of fruit and vegetable juices to Southern Asia in value terms were not heavily concentrated. Thailand accounted for 10.9% of import value, the United Arab Emirates for 9.9%, and Spain for 6.1%, together capturing only 26.9% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Southern Asia in value, 2017-2020