Grape juice market in Morocco

Earlier Report Observations

The Moroccan unfermented grape juice market volume fluctuated in the early part of the period, influenced by the dominant position of Mutandis. This key player held up to 80% of the local market and exported its Marrakech brand juice to twenty countries, which contributed to high export volumes that limited domestic availability. Concurrently, the market's structure relied on imports, as concentrates and ready-to-drink juices could be sourced about 50% cheaper than local products, setting the stage for future supply shifts.

Market volume surged to 1,140.8 thousand liters in 2021, a turning point driven by the entry of Juice & Nectar Partner into the Holmarcom group, which intensified competition. This development coincided with a steep rise in imports to 246.3 thousand liters and a sharp drop in exports, significantly expanding domestic supply. After a contraction in 2022, volume recovered to 961.8 thousand liters in 2023, supported by sustained high import levels.

Production grape juice in Morocco

In kind, 2017-2020, K l

From 2017 to 2020, Morocco ranked 25th globally in grape juice production.

Top producers of grape juice, 2017-2020

World map of production of grape juice, 2017-2020

Morocco's grape juice production volume declined after two years of growth. In 2020, the country produced 833.2 thousand liters, marking a significant 13.6% decrease from the previous year. Over the 2017-2020 period, production increased by 5.2%, which translates to an average annual growth rate of 1.7%. The peak was recorded in 2019 at 964.7 thousand liters, with the largest year-on-year increase occurring in 2018 at 19.0%.

Annual dynamics of production in Morocco in kind, 2017-2020, K l

In value, 2017-2020, K $ US

Morocco's grape juice production value fell following two years of gains. In 2020, output was valued at 517.7 thousand US dollars, representing an 11.1% drop compared to 2019. Between 2017 and 2020, production value rose by 7%, equivalent to an average annual rate of 2.3%. The highest value was achieved in 2019 at 582.5 thousand US dollars, with the most substantial increase recorded in 2018 at 19.2%.

Annual dynamics of production in Morocco in value, 2017-2020, K $ US

Exports grape juice from Morocco

Exports in kind, K l

In 2020, Morocco exported 158.4 thousand liters of grape juice, reflecting a sharp 59.1% year-on-year decrease. Over the 2017-2020 period, exports declined by 64.8%, with a compound annual growth rate (CAGR) of -29.4%. The largest increase occurred in 2019 at 32.2%.

Annual dynamics of product's exports from Morocco in kind, 2017-2020, K l

From 2017 to 2020, Mali and Mauritania were the primary markets for Morocco's grape juice exports in volume terms, together accounting for 87.1% of total flows, while other destinations held relatively minor shares.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Morocco in kind, 2017-2020

Exports in value, K $ US

Morocco's grape juice exports totaled 98.4 thousand US dollars in 2020, showing a steep 57.9% decline compared to 2019. Over the 2017-2020 period, exports decreased by 64.2%, with a CAGR of -29.0%. The largest increase was recorded in 2019 at 30.4%.

Annual dynamics of product's exports from Morocco in value, 2017-2020, K $ US

Throughout 2017-2020, Mali and Mauritania dominated Morocco's grape juice exports in value terms, jointly representing 87.5% of total flows, with other countries holding much smaller shares.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Morocco in value, 2017-2020

Imports grape juice to Morocco

Imports in kind, K l

Morocco's grape juice import volume increased for the second consecutive year. In 2020, imports reached 151.9 thousand liters, corresponding to a 63.8% rise over the previous year. Between 2017 and 2020, imports grew by 96.4%, equating to an average annual rate of 25.2%. The lowest volume was recorded in 2018 at 56.3 thousand liters, with the largest decline that year at 27.2%. The most significant increase occurred in 2019 at 64.6%.

Annual dynamics of product's imports to Morocco in kind, 2017-2020, K l

From 2017 to 2020, Austria (50.6% of import volume), Spain (21.6%), and France (14.1%) were the main sources for Morocco's grape juice imports in volume terms, together accounting for 86.3% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Morocco in kind, 2017-2020

Imports in value, K $ US

Morocco's grape juice import value rose for the second year in a row. In 2020, imports amounted to approximately 286.6 thousand US dollars, up by 63.1% from the previous year. Between 2017 and 2020, import value increased by 93.6%, equivalent to an average annual growth rate of 24.6%. The lowest value was recorded in 2018 at 123.7 thousand US dollars, with the largest decline that year at 16.4%.

Annual dynamics of product's imports to Morocco in value, 2017-2020, K $ US

Throughout 2017-2020, Austria (57.2% of import value), Spain (21.1%), and France (9.9%) formed the core group of markets for Morocco's grape juice imports in value terms, together representing 88.2% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Morocco in value, 2017-2020