Grape juice market in the United States

Earlier Report Observations

The US grape juice market volume reached a peak of 421.3 million liters in 2019 before declining to 342.2 million liters by 2023, with corresponding value dropping from 590.8 million USD to 447.4 million USD over the same period. This overall contraction followed a period of volatility, including a partial recovery in 2021 after an initial drop in 2020.

Market dynamics in 2024 were shaped by new product launches and shifting consumer preferences. PepsiCo's Tropicana and Milne Fruit Products introduced organic grape juice lines and concentrates to meet growing demand for healthier options, while nonthermal processing technologies were adopted to better preserve product quality. Concurrently, severe droughts in key grape-growing regions strained concentrate supplies, presenting challenges for the supply chain.

Production grape juice in the United States

In kind, 2017-2020, M l

The United States was one of the world's top producers of grape juice from 2017 to 2020, ranking second globally by production volume during this period.

Top producers of grape juice, 2017-2020

World map of production of grape juice, 2017-2020

Following two years of growth, grape juice production in the United States declined. In 2020, production reached 240.2 million liters, representing a significant 12.6% decrease compared to the previous year. Over the 2017-2020 period, overall production increased by 5.3%, with a compound annual growth rate of 1.7%. The peak was recorded in 2019 at 274.7 million liters, which also saw the largest annual increase of 10.9%.

Annual dynamics of production in the United States in kind, 2017-2020, M l

In value, 2017-2020, M $ US

After two years of expansion, the value of grape juice production in the United States declined. In 2020, output was valued at 513.9 million US dollars, showing a gradual year-over-year decrease of 9.5%. Between 2017 and 2020, production value increased by 15.9%, equivalent to an annualized growth rate of 5.0%. The highest value was recorded in 2019 at 567.6 million US dollars, which also experienced the largest annual increase of 13.3%.

Annual dynamics of production in the United States in value, 2017-2020, M $ US

Exports grape juice from the United States

Exports in kind, M l

Exports of grape juice from the United States declined for the third consecutive year. In 2020, exports totaled 32.2 million liters, reflecting a slight 0.6% decrease compared to 2019. Over the 2017-2020 period, exports decreased by 18.8%, with a compound annual decline rate of 6.7%.

Annual dynamics of product's exports from the United States in kind, 2017-2020, M l

From 2017 to 2020, Canada, Japan, and Costa Rica were the primary destinations for US grape juice exports in volume terms. Canada accounted for 40.1% of exports, Japan for 22.5%, and Costa Rica for 6.0%, together absorbing 68.6% of total export volumes.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from the United States in kind, 2017-2020

Exports in value, K $ US

Following two years of decline, the value of grape juice exports from the United States increased. In 2020, exports were valued at 68 897 thousand US dollars, marking a modest 2.9% improvement from 2019. Between 2017 and 2020, export value decreased by 10.6%, equivalent to an annualized decline of 3.7%. The lowest value was recorded in 2019 at 66 925 thousand US dollars, which also saw the largest annual decrease of 9.1%.

Annual dynamics of product's exports from the United States in value, 2017-2020, K $ US

From 2017 to 2020, Canada, Japan, and South Korea remained the leading buyers of US grape juice in value terms. Canada accounted for 39.0% of export value, Japan for 27.7%, and South Korea for 6.5%, collectively representing 73.1% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from the United States in value, 2017-2020

Imports grape juice to the United States

Imports in kind, M l

After two years of growth, grape juice import volumes into the United States declined. In 2020, imports reached approximately 164.0 million liters, which is 8.4% lower than the previous year. Over the 2017-2020 period, imports increased by 46.1%, with a compound annual growth rate of 13.5%. The peak was recorded in 2019 at 179.0 million liters, which also experienced the largest annual increase of 42.1%.

Annual dynamics of product's imports to the United States in kind, 2017-2020, M l

From 2017 to 2020, Argentina dominated US grape juice imports in volume terms, accounting for 78.6% of total flows. The remaining share was distributed among several smaller markets.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to the United States in kind, 2017-2020

Imports in value, K $ US

Following two years of improvement, the value of grape juice imports into the United States declined. In 2020, imports amounted to 82 271 thousand US dollars, marking an 8.7% drop compared to the previous year. Between 2017 and 2020, import value increased by 17.5%, equivalent to an annualized growth rate of 5.5%. The highest value was recorded in 2019 at 90 124 thousand US dollars, while the largest annual increase occurred in 2018 at 15.5%.

Annual dynamics of product's imports to the United States in value, 2017-2020, K $ US

From 2017 to 2020, Argentina, Chile, and Canada were the main sources of grape juice imports into the United States in value terms. Argentina accounted for 66.1% of import value, Chile for 7.6%, and Canada for 7.5%, together representing 81.2% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to the United States in value, 2017-2020