Fruit and vegetable juices market in the United States

Earlier Report Observations

From 2018 to 2023, the US fruit and vegetable juice market in volume terms showed moderate growth from 4.9 billion liters to 5.2 billion liters, but with notable annual fluctuations. In value terms, the market demonstrated a more substantial increase from 2.3 billion USD to 3.7 billion USD, indicating a significant rise in average prices or a consumer shift toward higher-value products.

The sharpest contraction in physical consumption occurred in 2020, when the market volume fell to 4.0 billion liters. A strong recovery followed in 2021 and 2022, with volume peaking at 5.5 billion liters in 2022 before a slight moderation in 2023. Market value mirrored this pattern after a 2020 dip, rising sharply to 3.6 billion USD by 2022 and climbing further in 2023.

Market volume dynamics were closely tied to import flows, the primary supply source. Import volume decreased from 4.9 billion liters in 2018 to 3.7 billion liters in 2020, contributing to the overall market drop, then expanded to 5.3 billion liters by 2022, supporting the recovery in consumption. Domestic production remained relatively stable, ranging between 650 and 820 million liters annually.

Production fruit and vegetable juices in the United States

In kind, 2017-2020, M l

From 2017 to 2020, the United States ranked 6th globally in the production of fruit and vegetable juices.

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

In 2020, the United States produced 818.3 million liters of fruit and vegetable juices, remaining broadly stable compared to 2019. Over the 2017-2020 period, production grew by 10.3%, with a compound annual growth rate of 3.3%. The lowest production level was recorded in 2018 at 660.5 million liters, while the highest was in 2019 at 819.0 million liters. The largest decline occurred in 2018, dropping by 10.9%, whereas the largest increase was in 2019, rising by 24.0%.

Annual dynamics of production in the United States in kind, 2017-2020, M l

In value, 2017-2020, M $ US

In 2020, the output of fruit and vegetable juices in the United States was valued at 1 129 million US dollars, showing a slight decrease of 1.1% year-over-year. Between 2017 and 2020, production increased by 16.4%, equating to an annualized rate of 5.2%. The minimum value was recorded in 2018 at 915 million US dollars, while the maximum was in 2019 at 1 141 million US dollars. The largest decline was in 2018, falling by 5.6%, and the largest increase was in 2019, rising by 24.7%.

Annual dynamics of production in the United States in value, 2017-2020, M $ US

Exports fruit and vegetable juices from the United States

Exports in kind, M l

Fruit and vegetable juice exports from the United States declined for the third consecutive year. In 2020, export volume amounted to 567 million liters, representing a 6.4% decrease compared to the previous year. Between 2017 and 2020, exports fell by 24.6%, equating to an annualized rate of 9.0%.

Annual dynamics of product's exports from the United States in kind, 2017-2020, M l

From 2017 to 2020, three main markets—Canada, Japan, and the Netherlands—together absorbed 68.8% of total fruit and vegetable juice exports in volume from the United States.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from the United States in kind, 2017-2020

Exports in value, M $ US

Fruit and vegetable juice exports from the United States declined for the third consecutive year. In 2020, exports amounted to 782 million US dollars, indicating a measured decline of 7.4% relative to the prior year. Between 2017 and 2020, exports decreased by 20.4%, equating to an annualized rate of 7.3%.

Annual dynamics of product's exports from the United States in value, 2017-2020, M $ US

Throughout 2017–2020, Canada (52.4% of exports in value terms), Japan (11.3% of exports in value terms), and South Korea (6.2% of exports in value terms) formed the core of exports, together accounting for 69.9% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from the United States in value, 2017-2020

Imports fruit and vegetable juices to the United States

Imports in kind, M l

Fruit and vegetable juice imports into the United States declined for the second consecutive year. In 2020, imports reached 3 724 million liters, which is 14.2% less than the previous year. Between 2017 and 2020, imports decreased by 16.6%, equating to an annualized rate of 5.9%. The maximum value was recorded in 2018 at 4 911 million liters, with the largest increase also occurring in 2018, rising by 10.0%.

Annual dynamics of product's imports to the United States in kind, 2017-2020, M l

Throughout 2017–2020, the three largest markets—China, Brazil, and Mexico—remained central to imports in volume, together accounting for 61.1% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to the United States in kind, 2017-2020

Imports in value, M $ US

Fruit and vegetable juice imports into the United States declined for the second consecutive year. In 2020, the United States imported a total of 1 895 million US dollars of fruit and vegetable juices, marking a loss of 13.8% year-over-year. Over the period 2017-2020, imports decreased by 7.9%, with a compound annual growth rate of -2.7%. The maximum value was recorded in 2018 at 2 363 million US dollars, with the largest increase also in 2018, rising by 14.9%.

Annual dynamics of product's imports to the United States in value, 2017-2020, M $ US

Over 2017–2020, Mexico (19.6% of imports in value terms), Brazil (19.1% of imports in value terms), and China (12.8% of imports in value terms) were the main suppliers of fruit and vegetable juices to the United States, together comprising 51.5% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to the United States in value, 2017-2020