Fruit and vegetable juices market in Croatia

Earlier Report Observations

The Croatian fruit and vegetable juice market saw a significant downturn between 2018 and 2020, with physical volume contracting from 39 077 тыс. л to 30 264 тыс. л and market value dropping from 42 857 тыс. долл. США to 31 511 тыс. долл. США. This period marked the lowest point for both consumption and production in the observed timeframe.

A sustained recovery began in 2021, with market volume climbing steadily to reach 47 327 тыс. л by 2024. The rebound in market value was even more pronounced, accelerating after 2022 to hit 61 743 тыс. долл. США in 2024, significantly surpassing pre-downturn levels and suggesting a shift in product mix or pricing within the category.

Production fruit and vegetable juices in Croatia

In value, 2017-2020, K $ US

Croatia's fruit and vegetable juice production value declined after two years of growth. In 2019, output peaked at 21 496 thousand US dollars, but by 2020 it had dropped to 13 869 thousand US dollars, marking a 35.5% year-over-year decrease. Over the period from 2017 to 2020, production fell by 16.6%, which translates to an average annual decline of 5.9%. The most significant increase occurred in 2018, with a rise of 27.2%.

Annual dynamics of production in Croatia in value, 2017-2020, K $ US

In kind, 2017-2020, K l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Fruit and vegetable juice production in Croatia fell for the second year in a row. In 2018, output reached its highest point at 24 016 thousand liters, but by 2020 it had decreased to 16 024 thousand liters, showing a sharp 26.9% drop compared to the previous year. From 2017 to 2020, production declined by 32.8%, averaging a 12.4% annual decrease. The largest increase was recorded in 2018 at 0.7%.

Annual dynamics of production in Croatia in kind, 2017-2020, K l

Exports fruit and vegetable juices from Croatia

Exports in kind, K l

After two years of growth, Croatia's fruit and vegetable juice export volume declined. In 2019, exports peaked at 2 650 thousand liters, but in 2020 they fell to 1 464 thousand liters, representing an intense contraction of 44.8% year-over-year. Between 2017 and 2020, exports decreased by 23.2%, with a compound annual growth rate of -8.4%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, K l

From 2017 to 2020, Bosnia and Herzegovina, Slovenia, and Bulgaria consistently led as the top destinations for Croatia's fruit and vegetable juice exports in volume terms. Bosnia and Herzegovina accounted for 32.9% of exports, Slovenia for 24.1%, and Bulgaria for 10.0%, together making up 67.0% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Croatia in kind, 2017-2020

Exports in value, K $ US

Croatia's fruit and vegetable juice export value declined after a two-year uptick. In 2019, exports reached their maximum at 3 609 thousand US dollars, but by 2020 they had dropped to 2 267 thousand US dollars, down 37.2% from the previous year. Over the 2017-2020 period, exports fell by 26.5%, equating to an average annual decrease of 9.7%. The largest increase was in 2018 at 15.5%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, K $ US

Between 2017 and 2020, Bosnia and Herzegovina, Slovenia, and Serbia were the main destinations for Croatia's fruit and vegetable juice exports in value terms. Bosnia and Herzegovina held a 52.2% share, Slovenia 16.0%, and Serbia 6.9%, collectively accounting for 75.1% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Croatia in value, 2017-2020

Imports fruit and vegetable juices to Croatia

Imports in kind, K l

Croatia's fruit and vegetable juice import volume declined for the second consecutive year. In 2018, imports peaked at 17 590 thousand liters, but by 2020 they had decreased to 15 703 thousand liters, representing a 10.5% drop compared to the previous year. From 2017 to 2020, imports fell by 3.9%, with an average annual decline of 1.3%. The largest increase occurred in 2018 at 7.6%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, K l

During 2017-2020, Germany, Poland, and Slovenia were the largest suppliers of fruit and vegetable juices to Croatia in volume terms. Germany accounted for 17.1% of imports, Poland for 12.4%, and Slovenia for 11.2%, but their combined share was only 40.7%, indicating a diversified import structure.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Croatia in kind, 2017-2020

Imports in value, K $ US

Croatia's fruit and vegetable juice import value declined for the third consecutive year. In 2020, imports amounted to 19 909 thousand US dollars, down 11.9% from 2019. Between 2017 and 2020, imports decreased by 30%, averaging an 11.2% annual drop.

Annual dynamics of product's imports to Croatia in value, 2017-2020, K $ US

From 2017 to 2020, imports of fruit and vegetable juices to Croatia in value terms were relatively evenly distributed. Germany accounted for 20.3% of imports, Austria for 14.8%, and the Netherlands for 12.4%, together making up 47.5% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Croatia in value, 2017-2020