Fruit and vegetable juices market in Iran

Earlier Report Observations

Between 2018 and 2019, Iran's fruit and vegetable juice market expanded from 321.3 million liters to 338.6 million liters. This growth was supported by an increase in the number of juice and concentrate production facilities, which boosted domestic output. Exports also grew as Iranian juice reached more than 30 countries. However, the market faced ongoing challenges, including widespread smuggling of juice products and persistent difficulties in sourcing raw fruit due to intermediary markups, which pressured producer margins.

Market volume dipped to 321.8 million liters in 2020, as international sanctions restricted access to essential raw materials and processing equipment, raising production costs. A recovery followed in 2021, with volume reaching 341.7 million liters. This rebound coincided with the implementation of new packaging and labeling regulations designed to increase transparency for consumers. The period also saw the introduction of advanced juicing appliances, which intensified competition in related equipment markets.

In 2022, the market contracted again to 321.6 million liters. A sharp increase in fruit and vegetable prices, driven by intermediary speculation and a lack of product branding, significantly raised production costs. The following year, the market rebounded strongly, with volume climbing to 364.0 million liters in 2023.

Production fruit and vegetable juices in Iran

In kind, 2017-2020, M l

From 2017 to 2020, Iran ranked as the world's 12th largest producer of fruit and vegetable juices.

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Iran's production of fruit and vegetable juices grew for the second year in a row. In 2020, the country produced 446.5 million liters, marking a slight increase of 1.5% compared to 2019. Over the 2017-2020 period, production rose by 3%, which translates to an average annual growth rate of 1.0%. The lowest production level was recorded in 2018 at 419.6 million liters, with the largest decline that year of 3.2%. In contrast, the biggest increase occurred in 2019, with a jump of 4.9%.

Annual dynamics of production in Iran in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Iran's production of fruit and vegetable juices in monetary terms declined for the third consecutive year. In 2020, the output was valued at 324.3 million US dollars, representing a significant contraction of 11.8% from the previous year. From 2017 to 2020, production fell by 42.7%, corresponding to a compound annual growth rate of -16.9%.

Annual dynamics of production in Iran in value, 2017-2020, M $ US

Exports fruit and vegetable juices from Iran

Exports in kind, M l

Iran's exports of fruit and vegetable juices increased for the third year in a row. In 2020, exports reached 131.7 million liters, up by 16.8% compared to the previous year. Between 2017 and 2020, exports grew by 24.4%, equating to an average annual rate of 7.5%.

Annual dynamics of product's exports from Iran in kind, 2017-2020, M l

From 2017 to 2020, Afghanistan, Turkey, and Pakistan were the top destinations for Iran's exports in kind, accounting for 24.9%, 23.8%, and 18.1% of exports, respectively. Together, these three countries made up 66.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Iran in kind, 2017-2020

Exports in value, M $ US

After a two-year decline, Iran's exports of fruit and vegetable juices in value terms saw an uptick. In 2020, exports totaled 95.7 million US dollars, showing a modest gain of 1.5% from the previous year. Over the 2017-2020 period, however, exports decreased by 30.8%, with a compound annual growth rate of -11.6%. The lowest value was recorded in 2019 at 94.3 million US dollars, which also saw the largest decline of 18.3%.

Annual dynamics of product's exports from Iran in value, 2017-2020, M $ US

Throughout 2017 to 2020, Turkey, Afghanistan, and Pakistan remained the key markets for Iran's exports in value terms, collectively accounting for 66.3% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Iran in value, 2017-2020

Imports fruit and vegetable juices to Iran

Imports in kind, M l

In 2020, Iran's imports of fruit and vegetable juices in kind totaled 7.6 million liters, down by 33.2% compared to 2019. Between 2017 and 2020, imports fell by 47%, corresponding to an average annual decline of 19.1%. The largest increase was recorded in 2019, with a rise of 11.9%.

Annual dynamics of product's imports to Iran in kind, 2017-2020, M l

From 2017 to 2020, Thailand, Turkey, and South Korea consistently led as the top sources for Iran's imports in kind, with shares of 31.9%, 11.8%, and 8.3%, respectively. Together, they accounted for 52.0% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Iran in kind, 2017-2020

Imports in value, M $ US

Iran's imports of fruit and vegetable juices in value terms declined for the third consecutive year. In 2020, import volume came to 16.2 million US dollars, down by 9.8% from 2019. Between 2017 and 2020, imports decreased by 37.1%, equating to an average annual rate of -14.3%.

Annual dynamics of product's imports to Iran in value, 2017-2020, M $ US

The country composition of Iran's imports in value terms from 2017 to 2020 was relatively dispersed. Thailand, Turkey, and Spain were the leading sources, with shares of 30.2%, 11.0%, and 7.9%, respectively, but together they formed only 49.1% of total flows. The remaining 50.9% was distributed among a wide range of other countries.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Iran in value, 2017-2020