Fruit and vegetable juices market in Sub-Saharan Africa

Earlier Report Observations

The market for unfermented fruit and vegetable juices in Sub-Saharan Africa showed considerable movement between 2018 and 2023, starting at 707 million liters and reaching a high of 827 million liters in 2022 before settling at 733 million liters in 2023. Growth in 2019 to 741 million liters was supported by rising consumer concerns over food safety in Kenya, which increased demand for juices as a safer alternative. The market then contracted in 2020 but recovered strongly through 2021 and into 2022.

By 2024, structural initiatives began shaping the market's foundation. Kenya launched a national Post-Harvest Management Strategy to reduce fruit and vegetable losses, aiming to improve supply chain efficiency for juice production. Simultaneously, projects aimed at increasing vegetable consumption and a significant consumer shift towards healthier juice options with reduced sugar content started to influence product innovation and demand dynamics.

Production fruit and vegetable juices in Sub-Saharan Africa

In kind, 2017-2020, M l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

In Sub-Saharan Africa, fruit and vegetable juice production reached 610.1 million liters in 2020, marking a 7.7% increase from 2019. Over the 2017-2020 period, production grew by 15.6%, with an average annual growth rate of 4.9%. The largest decline occurred in 2019, when production fell by 0.8%, while the biggest increase was recorded in 2018 with an 8.1% rise.

Annual dynamics of production in Sub-Saharan Africa in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Following two years of growth, fruit and vegetable juice production in Sub-Saharan Africa experienced a decline. In 2020, the output was valued at 860 million US dollars, down 16.9% from 2019. Over the 2017-2020 period, production value increased by 10.8%, with an average annual growth rate of 3.5%. The peak value was recorded in 2019 at 1 035 million US dollars, which also saw the largest increase of 28.8%.

Annual dynamics of production in Sub-Saharan Africa in value, 2017-2020, M $ US

Exports fruit and vegetable juices from Sub-Saharan Africa

Exports in kind, M l

In 2020, fruit and vegetable juice exports from Sub-Saharan Africa totaled 227.8 million liters, representing a 24.4% increase compared to 2019. Between 2017 and 2020, exports grew by 5.7%, with an average annual rate of 1.9%. The lowest volume was recorded in 2019 at 183.1 million liters, while the highest was in 2018 at 277.7 million liters. The largest decline occurred in 2019 with a 34.1% drop, and the biggest increase was in 2018 with a 28.9% rise.

Annual dynamics of product's exports from Sub-Saharan Africa in kind, 2017-2020, M l

From 2017 to 2020, fruit and vegetable juice exports from Sub-Saharan Africa were not concentrated in a few key markets. The Netherlands accounted for 10.7% of exports, the United States for 2.8%, and Japan for 2.5%, with these three countries together representing just 15.9% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Sub-Saharan Africa in kind, 2017-2020

Exports in value, M $ US

Fruit and vegetable juice export values from Sub-Saharan Africa declined for the second consecutive year. In 2020, exports stood at 321.0 million US dollars, a 4.0% decrease from the previous year. The highest value was recorded in 2018 at 390.9 million US dollars. The largest decline occurred in 2019 with a 14.4% drop, while the biggest increase was in 2018 with a 23.4% rise.

Annual dynamics of product's exports from Sub-Saharan Africa in value, 2017-2020, M $ US

Between 2017 and 2020, the country structure of fruit and vegetable juice exports in value terms remained highly diversified. The Netherlands accounted for 18.0% of export value, the United States for 5.3%, and Japan for 3.7%, with these three countries together representing only 27.0% of total flows. The remaining 73.0% came from a wide range of smaller markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Sub-Saharan Africa in value, 2017-2020

Imports fruit and vegetable juices to Sub-Saharan Africa

Imports in kind, M l

Fruit and vegetable juice imports into Sub-Saharan Africa declined for the third consecutive year. In 2020, imports stood at 316.1 million liters, an 11.9% decrease from the previous year. Between 2017 and 2020, imports fell by 34.1%, with an average annual decline rate of 13.0%.

Annual dynamics of product's imports to Sub-Saharan Africa in kind, 2017-2020, M l

The structure of fruit and vegetable juice imports into Sub-Saharan Africa from 2017 to 2020 can be described as diversified. China accounted for 12.0% of imports, Spain for 6.1%, and the United Arab Emirates for 4.8%, with these three countries together representing just 23.0% of total flows, and no single country held a clearly dominant position.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Sub-Saharan Africa in kind, 2017-2020

Imports in value, M $ US

Fruit and vegetable juice imports into Sub-Saharan Africa declined for the second consecutive year. In 2020, imports amounted to 359.5 million US dollars, a 12.0% decrease year-over-year. Between 2017 and 2020, imports fell by 6.2%, with an average annual decline rate of 2.1%. The highest value was recorded in 2018 at 420.0 million US dollars, which also saw the largest increase of 9.6%.

Annual dynamics of product's imports to Sub-Saharan Africa in value, 2017-2020, M $ US

From 2017 to 2020, China, Spain, and Germany were the largest but not dominant suppliers of fruit and vegetable juices to Sub-Saharan Africa. China accounted for 12.6% of import value, Spain for 6.0%, and Germany for 4.8%, with these three countries together representing 23.4% of total imports in value terms, against a broad background of smaller trading partners.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Sub-Saharan Africa in value, 2017-2020