Fruit and vegetable juices market in Switzerland

Earlier Report Observations

The Swiss market for fruit and vegetable juices showed significant volatility between 2018 and 2023. After starting at 194.8 million liters in 2018, volume contracted to 178.4 million liters the following year before recovering to nearly 194 million liters in 2020. This was followed by a sharp downturn in 2021, when market size fell by over 16% to 162.5 million liters.

Market volume rebounded to 172.5 million liters in 2022, an increase of 6.2%. This growth period aligned with broader consumer trends favoring healthier options, including rising demand for natural, organic, and reduced-sugar beverages, as well as innovation in packaging and product offerings that likely stimulated consumption.

The recovery proved short-lived, as the market shrank again in 2023, dropping to 162.7 million liters. Overall, the market ended the period below its 2018 level, reflecting a pattern of fluctuation without sustained growth.

Production fruit and vegetable juices in Switzerland

In kind, 2017-2020, M l

Between 2017 and 2020, Switzerland ranked as the 28th largest producer of fruit and vegetable juices globally.

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Following a two-year decline, Switzerland's production of fruit and vegetable juices rebounded. In 2020, the country produced 126.4 million liters, marking a modest 7.7% increase from the previous year. Over the 2017-2020 period, overall production decreased by 5.4%, with a compound annual growth rate of -1.8%. The lowest production level was recorded in 2019 at 117.4 million liters, which saw the largest decline of 9.7%.

Annual dynamics of production in Switzerland in kind, 2017-2020, M l

Exports fruit and vegetable juices from Switzerland

Exports in kind, K l

In 2020, Switzerland exported 7 991 thousand liters of fruit and vegetable juices, reflecting a significant 10.4% decrease compared to the previous year. From 2017 to 2020, exports grew by 3.1%, with a compound annual growth rate of 1.0%. The lowest export volume occurred in 2018 at 7 336 thousand liters, while the peak was in 2019 at 8 922 thousand liters, which saw the largest increase of 21.6%.

Annual dynamics of product's exports from Switzerland in kind, 2017-2020, K l

From 2017 to 2020, Germany (26.5% of exports by volume), the United States (21.4%), and Austria (14.4%) were the primary destinations for Switzerland's fruit and vegetable juice exports, collectively accounting for 62.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Switzerland in kind, 2017-2020

Exports in value, M $ US

Switzerland's fruit and vegetable juice exports in value terms grew for the second consecutive year. In 2020, exports reached 32.9 million US dollars, a 16.8% rise from the previous year. Between 2017 and 2020, exports increased by 27.6%, equating to an annualized growth rate of 8.5%. The lowest value was recorded in 2018 at 25.4 million US dollars, which experienced the largest decline of 1.4%.

Annual dynamics of product's exports from Switzerland in value, 2017-2020, M $ US

From 2017 to 2020, the United States (36.4% of exports by value), Germany (12.1%), and Austria (7.3%) accounted for the largest share of Switzerland's fruit and vegetable juice exports in monetary terms, together comprising 55.9% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Switzerland in value, 2017-2020

Imports fruit and vegetable juices to Switzerland

Imports in kind, K l

After a two-year decrease, Switzerland's imports of fruit and vegetable juices rose. In 2020, imports totaled 75 432 thousand liters, representing a 7.9% increase year-over-year. The lowest import volume was in 2019 at 69 923 thousand liters, which saw the largest decline of 3.2%.

Annual dynamics of product's imports to Switzerland in kind, 2017-2020, K l

Between 2017 and 2020, Brazil (27.9% of imports by volume), Italy (17.3%), and France (11.4%) were the main sources of fruit and vegetable juice imports to Switzerland, together making up 56.6% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Switzerland in kind, 2017-2020

Imports in value, M $ US

In 2020, Switzerland's imports of fruit and vegetable juices in value terms stood at 140.5 million US dollars, showing a modest 7.9% increase from the previous year. The lowest value was recorded in 2019 at 130.2 million US dollars, while the peak was in 2018 at 147.5 million US dollars. The largest decline occurred in 2019, with an 11.8% drop.

Annual dynamics of product's imports to Switzerland in value, 2017-2020, M $ US

From 2017 to 2020, Brazil (26.8% of imports by value), Italy (13.0%), and France (11.7%) formed the key markets for Switzerland's fruit and vegetable juice imports in monetary terms, collectively representing 51.6% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Switzerland in value, 2017-2020