Fruit and vegetable juices market in Ghana

Earlier Report Observations

The market for unfermented fruit and vegetable juices in Ghana experienced substantial growth from 2018 to 2021, with volume expanding from 40 245 тыс. л to a peak of 79 566 тыс. л. This represented a near-doubling of market size within four years. Following the 2021 high, the market entered a contraction phase, declining to 64 072 тыс. л in 2022 and further to 47 452 тыс. л in 2023.

Despite the subsequent decline, the 2023 market volume remained approximately 18% above the 2018 level, indicating a net expansion over the full six-year period. The market dynamics during these years show a period of rapid growth followed by a significant correction.

Production fruit and vegetable juices in Ghana

In kind, 2017-2020, K l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

In 2019, Ghana's production of fruit and vegetable juices reached its lowest point at 26 741 thousand liters. However, in 2020, production rebounded to 31 041 thousand liters, marking a 16.1% increase compared to the previous year. Over the period from 2017 to 2020, overall production grew by 10.2%, with an average annual growth rate of 3.3%. The most significant decline occurred in 2019, when production fell by 9.5%.

Annual dynamics of production in Ghana in kind, 2017-2020, K l

Exports fruit and vegetable juices from Ghana

Exports in kind, K l

In 2019, Ghana's exports of fruit and vegetable juices hit their lowest level at 6 567 thousand liters. The following year, in 2020, exports rose slightly to 6 647 thousand liters, representing a modest 1.2% increase from 2019. This uptick came after two consecutive years of decline. From 2017 to 2020, total exports decreased by 55.3%, which translates to an average annual decline of 23.6%. The sharpest drop was recorded in 2019, with a 50.4% decrease.

Annual dynamics of product's exports from Ghana in kind, 2017-2020, K l

Between 2017 and 2020, the primary destinations for Ghana's fruit and vegetable juice exports in volume terms were Burkina Faso, accounting for 42.9% of exports, Nigeria with 21.7%, and the Netherlands at 13.1%. Together, these three countries represented 77.6% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Ghana in kind, 2017-2020

Exports in value, K $ US

Ghana's fruit and vegetable juice exports in value terms declined for the third year in a row. In 2020, exports amounted to 3 068 thousand US dollars, showing a sharp decrease of 43.5% compared to 2019. Over the period from 2017 to 2020, total exports fell by 75.1%, with an average annual decline of 37.1%.

Annual dynamics of product's exports from Ghana in value, 2017-2020, K $ US

From 2017 to 2020, the main markets for Ghana's fruit and vegetable juice exports in value terms were Burkina Faso, which accounted for 33.6% of exports, the Netherlands with 26.4%, and Belgium at 14.1%. Collectively, these three countries made up 74.1% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Ghana in value, 2017-2020

Imports fruit and vegetable juices to Ghana

Imports in kind, K l

In 2018, Ghana's imports of fruit and vegetable juices in volume terms reached their lowest point at 23 945 thousand liters, with the largest decline that year at 9.5%. Imports then increased by 6.2% in 2019. In 2020, imports stood at 24 388 thousand liters, showing a moderate decrease of 4.1% compared to 2019. Over the period from 2017 to 2020, total imports decreased by 7.9%, with an average annual decline of 2.7%.

Annual dynamics of product's imports to Ghana in kind, 2017-2020, K l

During 2017 to 2020, the leading sources for Ghana's fruit and vegetable juice imports in volume terms were Spain, contributing 38.7% of imports, South Africa with 26.8%, and Belgium at 7.6%. Together, these three countries accounted for 73.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Ghana in kind, 2017-2020

Imports in value, K $ US

In 2019, Ghana's imports of fruit and vegetable juices in value terms hit their lowest level at 15 411 thousand US dollars, with the largest decline that year at 26.8%. After two years of decline, imports rebounded in 2020 to 20 506 thousand US dollars, marking a sharp increase of 33.1% year-over-year. From 2017 to 2020, total imports decreased by 12.9%, with an average annual decline of 4.5%.

Annual dynamics of product's imports to Ghana in value, 2017-2020, K $ US

From 2017 to 2020, the key markets for Ghana's fruit and vegetable juice imports in value terms were Spain, representing 31.4% of imports, South Africa with 27.5%, and Belgium at 11.6%. This group of three countries collectively accounted for 70.5% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Ghana in value, 2017-2020