Alcoholic beer market in Ghana

Earlier Report Observations

The alcoholic beer market in Ghana saw steady expansion between 2018 and 2023, with volume rising from 289 million liters to 349 million liters. This growth was not linear, featuring a notable acceleration after 2019.

After remaining flat in 2019, market size increased by 18 million liters in 2020 and surged by another 34 million liters in 2021. A slight correction followed in 2022, but volume recovered in 2023, aided by the launch of the Ghana Beverage Awards which heightened industry profile and consumer engagement.

In 2024, the operating environment became more challenging due to high inflation and cedi depreciation, raising product prices. The government introduced a National Alcohol Policy to strengthen regulation, while major brewers like Guinness Ghana reported robust profit growth, indicating continued competitive strength.

Production alcoholic beer in Ghana

In kind, 2017-2020, M l

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

In Ghana, alcoholic beer production reached 300.0 million liters in 2020, showing a gradual year-over-year increase of 5.3%. From 2017 to 2020, production grew by 5.3%, which translates to an annualized growth rate of 1.7%. The most significant production decline occurred in 2018, at 0.0%.

Annual dynamics of production in Ghana in kind, 2017-2020, M l

Exports alcoholic beer from Ghana

Exports in kind, K l

Alcoholic beer exports from Ghana declined for the third consecutive year. In 2020, Ghana exported 173 thousand liters of alcoholic beer, representing a 57.3% decrease compared to the previous year. Over the period from 2017 to 2020, exports fell by 75.2%, with a compound annual growth rate (CAGR) of -37.2%.

Annual dynamics of product's exports from Ghana in kind, 2017-2020, K l

Between 2017 and 2020, three key markets—Burkina Faso, Côte d'Ivoire, and Togo—collectively accounted for 81.6% of Ghana's total alcoholic beer exports in volume terms.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Ghana in kind, 2017-2020

Exports in value, K $ US

Cross-border shipments of alcoholic beer from Ghana declined for the third year in a row. In 2020, Ghana exported 110 thousand US dollars worth of alcoholic beer, marking a 68.4% drop from 2019. From 2017 to 2020, exports decreased by 82.6%, with a compound annual growth rate (CAGR) of -44.2%.

Annual dynamics of product's exports from Ghana in value, 2017-2020, K $ US

From 2017 to 2020, Côte d'Ivoire (34.7% of exports by value), Burkina Faso (33.2% of exports by value), and Spain (14.7% of exports by value) were the largest markets for Ghana's alcoholic beer exports in value terms, together making up 82.6% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Ghana in value, 2017-2020

Imports alcoholic beer to Ghana

Imports in kind, K l

Ghana's volume of alcoholic beer imports increased for the second consecutive year. In 2020, Ghana imported a total of 8 357 thousand liters of alcoholic beer, up by 63.3% compared to the previous year. Between 2017 and 2020, imports rose by 18%, equating to an annualized growth rate of 5.7%. The lowest import volume was recorded in 2018 at 4 869 thousand liters, which also saw the largest decline of 31.2%.

Annual dynamics of product's imports to Ghana in kind, 2017-2020, K l

During 2017–2020, Denmark (46.6% of imports in volume), the Netherlands (21.9% of imports in volume), and Belgium (17.3% of imports in volume) formed the main cluster of markets for Ghana's alcoholic beer imports in kind, with a combined share of 85.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Ghana in kind, 2017-2020

Imports in value, K $ US

The data shows irregular changes, indicating a volatile market environment. Import volumes reached their lowest point in 2019 and peaked in 2020, with a 3.2-fold increase between these years. In 2020, the value of alcoholic beer imports to Ghana reached 8 498 thousand US dollars, representing a 218.7% rise compared to the previous year. The minimum value was recorded in 2019 at 2 666 thousand US dollars, which also experienced the largest decline of 17.3%.

Annual dynamics of product's imports to Ghana in value, 2017-2020, K $ US

From 2017 to 2020, three principal markets—Denmark, the Netherlands, and Belgium—together accounted for 88.1% of Ghana's total alcoholic beer imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Ghana in value, 2017-2020