Market research

Fruit and vegetable juices market in Eastern Africa

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:

Report language:

Submission method: to your account

File format: docx, xlsx

Single Report

$500

Instant access to detailed data on one specific market
Ideal for one-off tasks: niche assessments, presentations, investment decisions
Available in Excel and Word in 15 minutes after purchase
Cheaper than subscription, but each market requires a separate purchase

Best if you know exactly what you need

Buy a single report

Platform Subscription

from$600

Complete and unlimited data access across products and regions
Includes continuous data updates during subscription period
Download reports instantly in Word, and Excel formats
More cost-effective for multiple markets or regular analysis

Ideal for regular data users

View pricing plans

"Eastern Africa" region includes following countries:

British Indian Ocean Territory

Burundi

Comoros

Mayotte

Ethiopia

Eritrea

French Southern Territories

Djibouti

Kenya

Madagascar

Malawi

Mauritius

Mozambique

Reunion

Rwanda

Seychelles

Somalia

Zimbabwe

South Sudan

Uganda

Tanzania

Zambia

Earlier Report Observations

The fruit and vegetable juices market in Eastern Africa opened the period at 153.4 million l in 2018. Changing eating trends linked to population growth supported demand, but underdeveloped transport infrastructure and post-harvest losses limited supply, contributing to a drop to 143.3 million l in 2019. In 2020, market volume rose to 172.2 million l, as sustained dietary shifts outweighed disruptions from the COVID-19 pandemic, which highlighted spoilage issues due to lacking cold storage.

A sharp contraction followed in 2021, with the market falling to 118.9 million l. Recovery ensued in 2022, climbing to 149.2 million l, driven by investments in cold storage facilities by the government and organizations to minimize wastage, alongside the National Food and Nutrition Security Policy's focus on market linkages. The market then eased to 144.7 million l in 2023.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Eastern Africa
  1. 5.1.1. Annual dynamics of production in Eastern Africa in kind, 2018-2023, M l
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, M l
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, M l
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K l
    1. 6.1.2.1. Annual dynamics of product's imports to British Indian Ocean Territory in kind, 2018-2024, K l
    2. 6.1.2.2. Dynamics of product's imports in kind to British Indian Ocean Territory by countries, 2018-2024, K l
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to British Indian Ocean Territory in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to British Indian Ocean Territory by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K l
    1. 6.1.4.1. Annual dynamics of average price of product's imports to British Indian Ocean Territory, 2018-2024, $ US/K l
    2. 6.1.4.2. Dynamics of average price of product's imports to British Indian Ocean Territory by countries, 2018-2024, $ US/K l
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K l
    1. 6.2.2.1. Annual dynamics of product's imports to British Indian Ocean Territory in kind, 2018-2024, K l
    2. 6.2.2.2. Dynamics of product's imports in kind to British Indian Ocean Territory by countries, 2018-2024, K l
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to British Indian Ocean Territory in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to British Indian Ocean Territory by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K l
    1. 6.2.4.1. Annual dynamics of average price of product's imports to British Indian Ocean Territory, 2018-2024, $ US/K l
    2. 6.2.4.2. Dynamics of average price of product's imports to British Indian Ocean Territory by countries, 2018-2024, $ US/K l
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K l
    1. 7.1.2.1. Annual dynamics of product's exports from British Indian Ocean Territory in kind, 2018-2024, K l
    2. 7.1.2.2. Dynamics of product's exports in kind from British Indian Ocean Territory by countries, 2018-2024, K l
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from British Indian Ocean Territory in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from British Indian Ocean Territory by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K l
    1. 7.1.4.1. Annual dynamics of average price of product's exports from British Indian Ocean Territory, 2018-2024, $ US/K l
    2. 7.1.4.2. Dynamics of average price of product's exports from British Indian Ocean Territory by countries, 2018-2024, $ US/K l
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K l
    1. 7.2.2.1. Annual dynamics of product's exports from British Indian Ocean Territory in kind, 2018-2024, K l
    2. 7.2.2.2. Dynamics of product's exports in kind from British Indian Ocean Territory by countries, 2018-2024, K l
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from British Indian Ocean Territory in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from British Indian Ocean Territory by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K l
    1. 7.2.4.1. Annual dynamics of average price of product's exports from British Indian Ocean Territory, 2018-2024, $ US/K l
    2. 7.2.4.2. Dynamics of average price of product's exports from British Indian Ocean Territory by countries, 2018-2024, $ US/K l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K l
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K l
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production fruit and vegetable juices in Eastern Africa

In kind, 2017-2020, M l

Top producers of fruit and vegetable juices, 2017-2020

Source: SHEV.io

World map of production of fruit and vegetable juices, 2017-2020

Source: SHEV.io

Fruit and vegetable juice production in Eastern Africa has increased for the third consecutive year. In 2020, the region produced 146.9 million liters, representing a 43.8% increase compared to the previous year. From 2017 to 2020, production grew by 68.8%, which translates to an annualized growth rate of 19.1%.

Annual dynamics of production in Eastern Africa in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	6.8%	9.9%	43.8%	19.1%

Source: SHEV.io

In value, 2017-2020, M $ US

In 2020, the output of fruit and vegetable juices in Eastern Africa was valued at 203.5 million US dollars, up 55.8% from the previous year. Over the period from 2017 to 2020, production increased by 85.9%, with a compound annual growth rate (CAGR) of 23.0%. The largest decline occurred in 2019, at 0.4%.

Annual dynamics of production in Eastern Africa in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	19.8%	(0.4%)	55.8%	23.0%

Source: SHEV.io

Exports fruit and vegetable juices from Eastern Africa

Exports in kind, M l

Eastern Africa's volume of fruit and vegetable juice exports has increased for the third consecutive year. In 2020, exports reached 30.3 million liters, marking a 2.2% increase compared to the previous year. Between 2017 and 2020, exports grew by 24.8%, equating to an annualized growth rate of 7.7%.

Annual dynamics of product's exports from Eastern Africa in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	21.7%	0.4%	2.2%	7.7%

Source: SHEV.io

From 2017 to 2020, fruit and vegetable juices from Eastern Africa were exported to a diverse range of markets. Even the largest destinations—the Democratic Republic of the Congo, the Netherlands, and Spain—together accounted for only 45.5% of total exports in volume terms.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Eastern Africa in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

In 2020, the value of fruit and vegetable juice exports from Eastern Africa reached 42.0 million US dollars, showing a robust year-on-year increase of 10.7%. Between 2017 and 2020, exports increased by 37.5%, with an annualized growth rate of 11.2%. The largest decline was recorded in 2019 at 9.0%, while the largest increase occurred in 2018 at 36.6%.

Annual dynamics of product's exports from Eastern Africa in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	36.6%	(9.0%)	10.7%	11.2%

Source: SHEV.io

During 2017–2020, the value of fruit and vegetable juice exports from Eastern Africa was relatively evenly distributed. The Netherlands (24.7% of export value), the Democratic Republic of the Congo (15.4%), and Spain (7.0%) together accounted for only 47.1% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Eastern Africa in value, 2017-2020

Source: SHEV.io

Imports fruit and vegetable juices to Eastern Africa

Imports in kind, M l

The volume of fruit and vegetable juice imports into Eastern Africa has declined for the third consecutive year. In 2020, imports totaled 52.6 million liters, representing a 26.8% decrease compared to the previous year. Between 2017 and 2020, imports decreased by 75%, which translates to an annualized decline rate of 37.0%.

Annual dynamics of product's imports to Eastern Africa in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	(57.0%)	(20.6%)	(26.8%)	(37.0%)

Source: SHEV.io

From 2017 to 2020, South Africa (48.0% of import volume), Saudi Arabia (14.1%), and Egypt (7.8%) were the largest contributors to imports in volume terms, together accounting for 69.9% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Eastern Africa in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

The value of fruit and vegetable juice imports into Eastern Africa has declined for the third consecutive year. In 2020, imports totaled 60.8 million US dollars, corresponding to a strong drop of 24.2% over the past year. Over the period from 2017 to 2020, imports decreased by 40%, with a compound annual growth rate (CAGR) of -15.7%.

Annual dynamics of product's imports to Eastern Africa in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(4.2%)	(17.4%)	(24.2%)	(15.7%)

Source: SHEV.io

In 2017–2020, South Africa (53.1% of import value), Saudi Arabia (9.5%), and Egypt (4.4%) consistently remained the main sources for imports in value terms, together accounting for 66.9% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Eastern Africa in value, 2017-2020

Source: SHEV.io