Fresh grapes market in New Zealand

Earlier Report Observations

From 2018 to 2023, the New Zealand fresh grape market saw its volume fluctuate between 379 тыс. т and 542.2 тыс. т, primarily driven by changes in domestic production. The market stabilized near 425 тыс. т in 2018 and 2019, a period when the Appellation Wine Marlborough group was certifying wineries to safeguard quality and origin standards. In 2020, volume rose to 467.6 тыс. т as production increased, despite the COVID-19 pandemic's disruption to supply chains and export logistics. A sharp production drop in 2021 pulled the market down to 379 тыс. т. Volume then rebounded to a peak of 542.2 тыс. т in 2022, the same year that country of origin labeling for wine was introduced and stricter record-keeping rules under the Wine Regulations 2021 were enforced. The market held steady at 541.9 тыс. т in 2023.

In later years, the industry focused on sustainability while navigating new challenges. By 2024, the Sustainable Winegrowing New Zealand program reached 98% vineyard certification amid global market fluctuations and shifting consumer habits. The 2025 season brought a record grape harvest due to optimal growing conditions, leading to significant oversupply, unharvested fruit, and price pressure. This was exacerbated by new U.S. tariffs and a decline in domestic wine consumption, although export volumes to Asian markets like China and South Korea grew.

Production fresh grapes in New Zealand

In kind, 2018-2021, K t

New Zealand was one of the world's leading producers of fresh grapes from 2018 to 2021, ranking 28th globally by production volume during this period.

Top producers of fresh grapes, 2018-2021

World map of production of fresh grapes, 2018-2021

After two years of growth, New Zealand's fresh grape production declined. In 2021, the country produced 370.0 K t of fresh grapes, marking a 19.0% decrease from the previous year. From 2018 to 2021, production fell by 10.1%, with a compound annual growth rate (CAGR) of -3.5%. The peak was reached in 2020 at 457.0 K t, which also saw the largest annual increase of 10.7%.

Annual dynamics of production in New Zealand in kind, 2018-2021, K t

In value, 2018-2021, M $ US

Following two years of increase, New Zealand's fresh grape production value declined. In 2021, the output was valued at 1 747 M $ US, reflecting a significant contraction of 14.2% compared to 2020. Between 2018 and 2021, production value rose by 27.5%, equating to an annualized growth rate of 8.4%. The highest value was recorded in 2020 at 2 036 M $ US, which also experienced the largest annual increase of 25.2%.

Annual dynamics of production in New Zealand in value, 2018-2021, M $ US

Exports fresh grapes from New Zealand

Exports in kind, t

After two years of decline, New Zealand's fresh grape exports increased. In 2021, exports reached 131 t, representing a 4.7% rise from the previous year. From 2018 to 2021, exports decreased by 48.9%, with an annualized decline rate of 20.0%. The lowest point was in 2020 at 125 t, which also saw the largest annual drop of 33.4%.

Annual dynamics of product's exports from New Zealand in kind, 2018-2021, t

From 2018 to 2021, Fiji, Tonga, and French Polynesia were the top destinations for New Zealand's fresh grape exports in volume terms. Fiji accounted for 26.5% of exports, Tonga for 20.6%, and French Polynesia for 10.4%, together making up 57.5% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from New Zealand in kind, 2018-2021

Exports in value, K $ US

Following two years of decrease, New Zealand's fresh grape exports in value terms increased. In 2021, exports amounted to 618 K $ US, showing a robust rise of 10.9% compared to 2020. Over the period 2018-2021, exports fell by 27.5%, with a compound annual decline rate (CAGR) of 10.2%. The minimum value was recorded in 2020 at 557 K $ US, which also experienced the largest annual decline of 24.7%.

Annual dynamics of product's exports from New Zealand in value, 2018-2021, K $ US

From 2018 to 2021, Fiji, Tonga, and French Polynesia were the primary destinations for New Zealand's fresh grape exports by value. Fiji represented 21.3% of exports, Tonga 20.3%, and French Polynesia 10.5%, collectively accounting for 52.1% of total export value, solidifying their status as key markets.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from New Zealand in value, 2018-2021

Imports fresh grapes to New Zealand

Imports in kind, t

New Zealand's fresh grape imports declined for the third consecutive year. In 2021, imports totaled 9 112 t, constituting a strong decrease of 15.0% from the previous year. Between 2018 and 2021, imports fell by 33.3%, with a compound annual decline rate (CAGR) of 12.6%.

Annual dynamics of product's imports to New Zealand in kind, 2018-2021, t

From 2018 to 2021, the United States and Australia were the main suppliers of fresh grapes to New Zealand in volume terms, together holding an 81.7% share of total imports. The remaining imports were distributed among various other countries.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to New Zealand in kind, 2018-2021

Imports in value, K $ US

New Zealand's fresh grape imports in value terms declined for the third year in a row. In 2021, imports amounted to 31 424 K $ US, showing a moderate fall of 3.1% from the previous year. Over the period 2018-2021, imports decreased by 18.7%, with an annualized decline rate of 6.7%.

Annual dynamics of product's imports to New Zealand in value, 2018-2021, K $ US

Throughout 2018 to 2021, the United States and Australia dominated New Zealand's fresh grape imports by value, jointly accounting for 82.2% of total import flows. Other countries contributed much smaller shares to the import structure.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to New Zealand in value, 2018-2021