Market research

Watermelons and melons market in New Zealand

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

From 2018 to 2019, the market volume for fresh watermelons and melons in New Zealand remained stable at around 11 000 t. A sharp contraction occurred in 2020, with market volume falling to 5 966 t as imports collapsed to 432 t.

Market volume recovered to 7 522 t in 2021. The following year, biosecurity import restrictions halted shipments from Tonga due to fruit fly larvae detection, creating supply shortages and contributing to a market volume of 6 912 t. In 2023, strong consumer demand and rising local production after the Christmas period drove market volume growth to 9 296 t, despite the continued import constraints.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in New Zealand
  1. 5.1.1. Annual dynamics of production in New Zealand in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in New Zealand in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production watermelons and melons in New Zealand

In kind, 2018-2021, t

Top producers of watermelons and melons, 2018-2021

Source: SHEV.io

World map of production of watermelons and melons, 2018-2021

Source: SHEV.io

In 2021, New Zealand produced 5 834 tonnes of watermelons and melons, showing minimal change from the previous year. The lowest production was recorded in 2019 at 5 741 tonnes. The largest decline occurred in 2019 with a 2.2% decrease, while the largest increase was seen in 2020 with a 1.9% rise.

Annual dynamics of production in New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(2.2%)	1.9%	(0.3%)	(0.2%)

Source: SHEV.io

Exports watermelons and melons from New Zealand

Exports in kind, t

The export market for watermelons and melons from New Zealand showed volatility during the observed period. Exports reached their lowest point in 2021 at 211 tonnes, marking a sharp decline of 32.9% compared to the previous year. The peak was recorded in 2019 at 655 tonnes, representing a 3.1-fold difference between the high and low points. The largest decline occurred in 2020 with a 51.9% drop, while the largest increase was in 2019 with a 77.6% rise.

Annual dynamics of product's exports from New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	77.6%	(51.9%)	(32.9%)	(17.0%)

Source: SHEV.io

From 2018 to 2021, the United States, Australia, and French Polynesia were the top buyers of watermelons and melons from New Zealand. The United States accounted for 39.8% of exports in kind, Australia for 26.9%, and French Polynesia for 14.2%. Together, these three markets represented 80.9% of total exports in kind.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

In 2021, cross-border shipments of watermelons and melons from New Zealand amounted to 1 188 thousand US dollars, reflecting a 2.1% increase compared to 2020. The minimum value was recorded in 2020 at 1 164 thousand US dollars, while the maximum was in 2019 at 1 821 thousand US dollars. The largest decline occurred in 2020 with a 36.1% drop, and the largest increase was in 2019 with a 53.7% rise.

Annual dynamics of product's exports from New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	53.7%	(36.1%)	2.1%	0.1%

Source: SHEV.io

From 2018 to 2021, the United States, French Polynesia, and Australia were the primary buyers of watermelons and melons from New Zealand in value terms. The United States accounted for 67.9% of exports, French Polynesia for 8.8%, and Australia for 8.1%. Collectively, these three markets made up 84.9% of total exports in value terms.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in value, 2018-2021

Source: SHEV.io

Imports watermelons and melons to New Zealand

Imports in kind, t

The import market for watermelons and melons into New Zealand displayed volatility over the observed period. Imports reached their lowest point in 2020 at 432 tonnes and peaked in 2019 at 5 977 tonnes, showing a 13.8-fold difference. In 2021, foreign supplies totalled 1 900 tonnes, reflecting a significant increase of 339.7% compared to 2020. The largest decline occurred in 2020 with a 92.8% drop.

Annual dynamics of product's imports to New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	8.9%	(92.8%)	339.7%	(29.8%)

Source: SHEV.io

From 2018 to 2021, Australia was by far the main source for imports in kind of watermelons and melons to New Zealand, accounting for 93.0% of total flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

The import market for watermelons and melons into New Zealand exhibited an unstable trend throughout the timeframe. Imports bottomed in 2020 at 594 thousand US dollars and peaked in 2019 at 8 491 thousand US dollars, differing by 14.3 times. In 2021, the volume of imports tallied 3 766 thousand US dollars, up by 534.2% from the previous year. The largest decline occurred in 2020 with a 93.0% drop.

Annual dynamics of product's imports to New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	7.2%	(93.0%)	534.2%	(22.0%)

Source: SHEV.io

From 2018 to 2021, 93.3% of total imports in value terms of watermelons and melons to New Zealand was directed to Australia, making this market overwhelmingly dominant.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in value, 2018-2021

Source: SHEV.io