Market research

Embroidery with visible ground market in Portugal

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:

Report language:

Submission method: to your account

File format: docx, xlsx

Single Report

$420

Instant access to detailed data on one specific market
Ideal for one-off tasks: niche assessments, presentations, investment decisions
Available in Excel and Word in 15 minutes after purchase
Cheaper than subscription, but each market requires a separate purchase

Best if you know exactly what you need

Buy a single report

Platform Subscription

from$600

Complete and unlimited data access across products and regions
Includes continuous data updates during subscription period
Download reports instantly in Word, and Excel formats
More cost-effective for multiple markets or regular analysis

Ideal for regular data users

View pricing plans

Earlier Report Observations

The Portuguese embroidery market, valued at 30 095 thousand USD in 2019, contracted to 24 084 thousand USD in 2020. This decline coincided with the COVID-19 pandemic, which simultaneously fueled a surge in embroidery as a hobby and personalized craft, sustaining domestic consumer interest. By 2021, the market recovered to 26 438 thousand USD, driven by local companies investing in modern embroidery machines and obtaining ISO 9001 certifications to enhance production quality and competitiveness.

Trade dynamics shifted markedly from 2018 to 2025. Imports fell from 6 718 thousand USD in 2018 to 2 446 thousand USD in 2021, indicating greater market self-sufficiency. Conversely, exports grew from 901 thousand USD in 2018 to a peak of 3 124 thousand USD in 2023, propelled by new entrepreneurs using online platforms to sell personalized embroideries to high-value markets like France, Switzerland, and the United States.

Following 2021, export values showed volatility, moderating after the 2023 peak. The market's ongoing emphasis on artisanal authenticity, technological upgrades, and material quality certifications continued to define its structure, even as broader investment conditions fluctuated.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators
1. 4.1. In value
  1. 4.1.1. Production, 2019-2021
  2. 4.1.2. Imports, 2018-2025
  3. 4.1.3. Exports, 2018-2025
  4. 4.1.4. Market size, 2019-2021
5. Production
1. 5.1. Production in Portugal
  1. 5.1.1. In value, 2019-2021, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Portugal in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Portugal by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Portugal in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Portugal by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Portugal, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Portugal by countries, 2018-2025, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Portugal in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Portugal by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Portugal in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Portugal by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Portugal, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Portugal by countries, 2018-2025, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Portugal in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Portugal by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Portugal in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Portugal by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Portugal, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Portugal by countries, 2018-2025, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Portugal in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Portugal by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Portugal in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Portugal by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Portugal, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Portugal by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production embroidery with visible ground in Portugal

In value, 2018-2021, K $ US

In 2020, Portugal's output of embroidery with visible ground reached its lowest value at 22 094 K $ US. The following year, in 2021, production rebounded sharply to 25 691 K $ US, marking a 16.3% increase from 2020. The most significant decline occurred in 2020, with a drop of 14.5%.

Annual dynamics of production in Portugal in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	n/a	(14.5%)	16.3%	-

Source: SHEV.io

Exports embroidery with visible ground from Portugal

Exports in kind, t

Portugal's exports of embroidery with visible ground totaled 32.4 tons in 2021, up 60.0% from 2020. Over the period from 2018 to 2021, exports grew by 81.8%, averaging an annualized rate of 22.1%. The largest decline was recorded in 2020, at 12.0%.

Annual dynamics of product's exports from Portugal in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	29.1%	(12.0%)	60.0%	22.1%

Source: SHEV.io

From 2018 to 2021, France, Spain, and Germany were the primary buyers of Portugal's embroidery with visible ground in terms of volume. France accounted for 57.9% of exports, Spain for 22.1%, and Germany for 5.7%, together making up 85.7% of total exports.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Portugal in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Portugal's export value of embroidery with visible ground showed notable fluctuations. In 2019, it hit a low of 791 K $ US, with the largest decline that year at 12.2%. By 2021, exports surged to 1 700 K $ US, a sharp 74.3% increase from 2020, representing a 2.1-fold shift from the 2019 minimum.

Annual dynamics of product's exports from Portugal in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(12.2%)	23.3%	74.3%	23.6%

Source: SHEV.io

Between 2018 and 2021, France, Germany, and Spain were the main destinations for Portugal's embroidery with visible ground exports by value. France led with 28.2% of exports, followed by Germany at 15.1% and Spain at 13.5%, collectively accounting for 56.8% of total export flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Portugal in value, 2018-2021

Source: SHEV.io

Imports embroidery with visible ground to Portugal

Imports in kind, t

Portugal's imports of embroidery with visible ground declined for the third consecutive year in 2021, totaling 59.3 tons, down 16.3% from 2020. From 2018 to 2021, imports fell by 61.9%, averaging an annualized decline of 27.5%.

Annual dynamics of product's imports to Portugal in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(17.5%)	(44.8%)	(16.3%)	(27.5%)

Source: SHEV.io

From 2018 to 2021, China, Spain, and Italy were the leading sources of Portugal's embroidery with visible ground imports by volume. China accounted for 44.6% of imports, Spain for 26.0%, and Italy for 9.3%, together representing 79.8% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Portugal in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Portugal's imports of embroidery with visible ground in value terms declined for the third year in a row in 2021, reaching 2 446 K $ US, a significant 17.5% drop from 2020. Over the 2018-2021 period, imports decreased by 63.6%, with an annualized rate of decline at 28.6%.

Annual dynamics of product's imports to Portugal in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(24.8%)	(41.3%)	(17.5%)	(28.6%)

Source: SHEV.io

During 2018-2021, China, Italy, and Spain dominated Portugal's imports of embroidery with visible ground by value, collectively accounting for 69.7% of total import flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Portugal in value, 2018-2021

Source: SHEV.io