Edible brassicas market in Jordan

Earlier Report Observations

In 2018, high temperatures and increased local production boosted the supply of edible brassicas to Jordan's central markets, supporting a market volume of 82.4 thousand tons. The following year, market volume fell by 22% to 64.2 thousand tons, coinciding with a rise in global freight and transport costs due to the emerging effects of the COVID-19 pandemic and geopolitical tensions, which raised producer expenses and likely constrained output. A recovery to 104.3 thousand tons occurred in 2020 after the government implemented measures to regulate prices and organize the supply of fresh produce in central markets, stabilizing sales conditions and encouraging production.

Market volume surged to 139.1 thousand tons in 2021, driven by a government initiative to modernize the central market system, which improved agricultural marketing efficiency and food security. This growth was reversed in 2022 when volume dropped to 101.7 thousand tons following the introduction of new quality and labeling requirements for fresh vegetables and fruits by the Standards Organization, a move that required suppliers to adapt and likely temporarily reduced compliant supply.

The market regained momentum in 2023, reaching 117.6 thousand tons, as export opportunities to Gulf Cooperation Council markets continued to expand. Looking ahead, regulatory updates in 2024 focused on enhancing product traceability and licensing for refrigerated transport, measures designed to strengthen quality control and logistics within the supply chain.

Production edible brassicas in Jordan

In kind, 2017-2020, t

Top producers of edible brassicas, 2017-2020

World map of production of edible brassicas, 2017-2020

In 2019, Jordan produced 81,873 tonnes of edible brassicas, which was the lowest level recorded during the period. However, production rebounded significantly in 2020, reaching 109,428 tonnes—a 33.7% increase compared to the previous year. Looking at the broader timeframe from 2017 to 2020, production grew by 12.9%, translating to an average annual growth rate of 4.1%. The most notable decline occurred in 2019, when production fell by 18.0%.

Annual dynamics of production in Jordan in kind, 2017-2020, t

Exports edible brassicas from Jordan

Exports in kind, t

The market exhibited considerable volatility throughout the observed period. Export volumes reached their peak in 2017 and hit their lowest point in 2020, with a 3.5-fold difference between these years. In 2019, exports saw a modest increase of 1.2%. However, by 2020, shipments of edible brassicas from Jordan to international markets totaled 5,472 tonnes, representing a sharp decline of 69.1% compared to 2019.

Annual dynamics of product's exports from Jordan in kind, 2017-2020, t

From 2017 to 2020, the United Arab Emirates, Kuwait, and Bahrain consistently served as the primary destinations for Jordan's edible brassicas exports in volume terms. The United Arab Emirates accounted for 31.9% of exports, Kuwait for 29.5%, and Bahrain for 15.0%. Together, these three markets represented 76.4% of Jordan's total export flows during this period.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Jordan in kind, 2017-2020

Exports in value, K $ US

Jordan's edible brassicas exports in value terms declined for the second consecutive year in 2020. Exports reached their highest point in 2018 at $11,639 thousand US, followed by a significant drop of 29.0% in 2019. In 2020, exports totaled $7,310 thousand US, marking a further decline of 11.6% from the previous year. Over the entire 2017–2020 period, exports decreased by 33.9%, with a compound annual growth rate of -12.9%. The largest increase was recorded in 2018, when exports rose by 5.3%.

Annual dynamics of product's exports from Jordan in value, 2017-2020, K $ US

Throughout 2017–2020, Kuwait, the United Arab Emirates, and Bahrain were the leading markets for Jordan's edible brassicas exports in value terms. Kuwait held a 33.6% share, the United Arab Emirates 26.8%, and Bahrain 16.8%. Collectively, these three countries accounted for 77.2% of Jordan's total export value during this timeframe.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Jordan in value, 2017-2020

Imports edible brassicas to Jordan

Imports in kind, t

The data indicates irregular fluctuations, pointing to a volatile market environment. Import volumes varied dramatically, with the lowest level recorded in 2019 at just 5 tonnes. In 2020, imports surged to 343 tonnes—an extraordinary increase of 6,784.0% compared to the previous year. This resulted in a 69-fold difference between the maximum in 2020 and the minimum in 2019. The most significant decline occurred in 2019, when imports fell by 38.6%.

Annual dynamics of product's imports to Jordan in kind, 2017-2020, t

Between 2017 and 2020, imports of edible brassicas to Jordan were overwhelmingly concentrated in a single source. The Netherlands dominated the market, accounting for 91.6% of all imports in volume terms during this period.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Jordan in kind, 2017-2020

Imports in value, K $ US

The market displayed signs of volatility over the observed period. Import values reached their lowest point in 2019 at $31 thousand US, then soared to $518 thousand US in 2020—a dramatic increase of 1,571.5% year-over-year. This created a 17-fold variation between the high in 2020 and the low in 2019. The most notable decline occurred in 2019, when import values dropped by 28.1%.

Annual dynamics of product's imports to Jordan in value, 2017-2020, K $ US

From 2017 to 2020, the Netherlands clearly dominated as the main supplier of edible brassicas to Jordan in value terms, capturing 92.1% of total imports during this period.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Jordan in value, 2017-2020