Market research

Dentifrices market in Bulgaria

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The dentifrices market in Bulgaria was valued at $19 million in 2018, characterized by a stable environment with a growing consumer preference for anti-periodontitis and anti-caries toothpastes. That year saw the launch of specialized oral care products for brace wearers by a domestic company, and packaging studies aimed at increasing purchase frequency. These developments contributed to market activity, though legal challenges threatened a leading brand in the gum care segment. Market size experienced minor fluctuations, dipping slightly to $18.9 million in 2019 before rising to $19.9 million in 2020.

From 2021 onward, the market entered a phase of substantial expansion. The value jumped to $22.2 million in 2021, stabilized around $22.1 million in 2022, and then surged by over 22% to $27.1 million in 2023. Growth continued in 2024, with the market reaching $32.5 million, marking an overall increase of more than 70% since 2018.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Bulgaria
  1. 5.1.1. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's imports to Bulgaria in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's imports in kind to Bulgaria by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Bulgaria in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Bulgaria by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Bulgaria, 2018-2024, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's imports to Bulgaria by countries, 2018-2024, $ US/K unit
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's imports to Bulgaria in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's imports in kind to Bulgaria by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Bulgaria in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Bulgaria by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Bulgaria, 2018-2024, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's imports to Bulgaria by countries, 2018-2024, $ US/K unit
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's exports from Bulgaria in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's exports in kind from Bulgaria by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Bulgaria in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Bulgaria by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Bulgaria, 2018-2024, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's exports from Bulgaria by countries, 2018-2024, $ US/K unit
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's exports from Bulgaria in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's exports in kind from Bulgaria by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Bulgaria in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Bulgaria by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Bulgaria, 2018-2024, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's exports from Bulgaria by countries, 2018-2024, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production dentifrices in Bulgaria

In value, 2017-2020, K $ US

In 2020, Bulgaria's dentifrices production was valued at 29 843 K $ US, marking a modest increase of 2.8% from 2019. Over the 2017-2020 period, production grew by 6.6%, with a compound annual growth rate of 2.2%. The highest value was recorded in 2018 at 30 068 K $ US, which saw the largest annual increase of 7.4%. In contrast, 2019 experienced the most significant decline of 3.4%.

Annual dynamics of production in Bulgaria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	7.4%	(3.4%)	2.8%	2.2%

Source: SHEV.io

Exports dentifrices from Bulgaria

Exports in kind, K unit

In 2020, Bulgaria's dentifrices exports totaled 56 132 K units, representing a 6.0% decrease compared to 2019. From 2017 to 2020, exports fell by 6.2%, translating to an annualized decline of 2.1%. The largest increase occurred in 2019, with a rise of 2.2%.

Annual dynamics of product's exports from Bulgaria in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(2.3%)	2.2%	(6.0%)	(2.1%)

Source: SHEV.io

Between 2017 and 2020, Italy, France, and Ukraine remained the primary destinations for Bulgaria's dentifrices exports in kind. Italy accounted for 25.0% of exports, France for 18.1%, and Ukraine for 8.7%. Together, these three countries constituted 51.7% of Bulgaria's total dentifrices exports in kind during this period.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Bulgaria in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

In 2020, Bulgaria's dentifrices export value reached 29 334 K $ US, showing a slight increase of 2.8% from 2019. Over the 2017-2020 span, exports grew by 8.6%, with an annualized growth rate of 2.8%. The largest decline was recorded in 2019 at 1.7%, while the most significant increase occurred in 2018 with a 7.4% rise.

Annual dynamics of product's exports from Bulgaria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	7.4%	(1.7%)	2.8%	2.8%

Source: SHEV.io

From 2017 to 2020, Italy, France, and Ukraine formed the core of Bulgaria's dentifrices exports in value terms. Italy represented 23.7% of exports, France 18.1%, and Ukraine 8.6%. Collectively, these three markets accounted for 50.4% of Bulgaria's total dentifrices export value during these years.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Bulgaria in value, 2017-2020

Source: SHEV.io

Imports dentifrices to Bulgaria

Imports in kind, K unit

In 2020, Bulgaria's dentifrices imports amounted to 12 270 K units, indicating a 4.4% increase compared to 2019. Between 2017 and 2020, imports rose by 15.1%, equating to an annualized growth rate of 4.8%. The peak value was recorded in 2018 at 14 496 K units, which also saw the largest annual increase of 36.0%. In contrast, 2019 experienced the most substantial decline of 18.9%.

Annual dynamics of product's imports to Bulgaria in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	36.0%	(18.9%)	4.4%	4.8%

Source: SHEV.io

During 2017-2020, Italy, Hungary, and Romania were the main sources of Bulgaria's dentifrices imports in kind. Italy contributed 23.4% of imports, Hungary 22.6%, and Romania 17.0%. Together, these three countries accounted for 63.0% of Bulgaria's total dentifrices imports in kind over this period.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Bulgaria in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Bulgaria's dentifrices imports have increased for the third consecutive year. In 2020, imports totaled 19 425 K $ US, reflecting a gradual uptick of 5.4% from the previous year. From 2017 to 2020, imports grew by 29%, with an annualized growth rate of 8.9%.

Annual dynamics of product's imports to Bulgaria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	19.3%	2.6%	5.4%	8.9%

Source: SHEV.io

Over the 2017-2020 period, Hungary, Italy, and Romania were the principal suppliers of dentifrices to Bulgaria in value terms. Hungary accounted for 41.5% of imports, Italy for 13.6%, and Romania for 13.1%. Combined, these three countries comprised 68.2% of Bulgaria's total dentifrices import value during these years.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Bulgaria in value, 2017-2020

Source: SHEV.io