Market research

Dentifrices market in Russia

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

In 2018, the Russian dentifrices market was heavily dependent on imports, with Colgate Palmolive as the leading foreign supplier accounting for a significant share. Sales volumes had begun to contract, indicating early changes in consumer demand.

Sanctions and supply restrictions from key countries like China in 2020 caused a notable reduction in imports, contributing to a decline in total market volume to 482.5 million units. Domestic production started to recover, increasing by 3.6% in 2021 as manufacturers adapted to the new trade environment.

The introduction of a 35% tariff on imports from unfriendly countries in late 2022 further reduced import flows, with imports falling to 269.8 million units in 2022. Concurrently, domestic production grew by 6% to 268.1 million units, supported by a shift in consumer preference towards Russian brands, which reached over 50% of pharmacy sales, while retail prices rose by 10.9% in the first nine months of 2023.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Delta residuals, 2018-2022
    2. 4.1.1.2. Production, 2018-2022
    3. 4.1.1.3. Imports, 2018-2024
    4. 4.1.1.4. Exports, 2018-2024
    5. 4.1.1.5. Market size, 2018-2022
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Russia, 2018–2022
  1. 5.1.1. Annual dynamics of production Russia in kind, 2018–2022, M unit
  2. 5.1.2. Production by federal districts of Russia, 2018–2022, M unit
  3. 5.1.3. Structure of production by federal districts, 2018–2022
  4. 5.1.4. Dynamics of production structure by federal districts, 2018–2022
2. 5.2. Shipments, 2018–2022
  1. 5.2.1. Annual dynamics of shipments in Russia, 2018–2022, M unit
  2. 5.2.2. Shipments by federal districts of Russia, 2018–2022, M unit
  3. 5.2.3. Structure of shipments by federal districts, 2018–2022
  4. 5.2.4. Dynamics of shipments structure by federal districts, 2018–2022
3. 5.3. Warehouse Residuals, 2018–2022
  1. 5.3.1. Warehouse residuals at the end of the reporting year, 2018–2022, M unit
4. 5.4. Average producer prices, 2018-2022
  1. 5.4.1. 20.42.18.111 - Toothpastes, $ US/K Штука
6. Exports
1. 6.1. Exports (Direct Data*)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, M unit
    1. 6.1.2.1. Annual dynamics of product's exports from Russia in kind, 2018-2024, M unit
    2. 6.1.2.2. Dynamics of product's exports in kind from Russia by countries, 2018-2024, M unit
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Russia in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Russia by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Russia, 2018-2024, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's exports from Russia by countries, 2018-2024, $ US/K unit
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, M unit
    1. 6.2.2.1. Annual dynamics of product's exports from Russia in kind, 2018-2024, M unit
    2. 6.2.2.2. Dynamics of product's exports in kind from Russia by countries, 2018-2024, M unit
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Russia in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Russia by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Russia, 2018-2024, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's exports from Russia by countries, 2018-2024, $ US/K unit
7. Imports
1. 7.1. Imports (Direct Data*)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, M unit
    1. 7.1.2.1. Annual dynamics of product's imports to Russia in kind, 2018-2024, M unit
    2. 7.1.2.2. Dynamics of product's imports in kind to Russia by countries, 2018-2024, M unit
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Russia in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Russia by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Russia, 2018-2024, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's imports to Russia by countries, 2018-2024, $ US/K unit
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, M unit
    1. 7.2.2.1. Annual dynamics of product's imports to Russia in kind, 2018-2024, M unit
    2. 7.2.2.2. Dynamics of product's imports in kind to Russia by countries, 2018-2024, M unit
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Russia in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Russia by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Russia, 2018-2024, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's imports to Russia by countries, 2018-2024, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, M unit
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, M unit
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production dentifrices in Russia

In kind, 2017-2020, M unit

Russia's dentifrices production has declined for three consecutive years. In 2020, production reached 250.2 million units, marking a moderate year-over-year contraction of 5.8%. Over the period from 2017 to 2020, production decreased by 14.9%, with a compound annual growth rate of 5.2%.

Annual dynamics of production in Russia in kind, 2017-2020, M unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(2.1%)	(7.7%)	(5.8%)	(5.2%)

Source: SHEV.io

Exports dentifrices from Russia

Exports in kind, M unit

Russia's dentifrices exports have fallen for three consecutive years. In 2020, exports totaled 90.8 million units, showing a slight drop of 0.6% compared to the previous year. Between 2017 and 2020, exports decreased by 16.3%, which equates to an annualized rate of 5.8%.

Annual dynamics of product's exports from Russia in kind, 2017-2020, M unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(0.1%)	(15.7%)	(0.6%)	(5.8%)

Source: SHEV.io

From 2017 to 2020, the principal destinations for Russia's dentifrices exports in kind were Belarus, accounting for 17.8% of exports, Uzbekistan with 17.3%, and Kazakhstan at 15.8%. Together, these three countries represented 50.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Russia in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Russia's dentifrices exports in value terms have declined for two consecutive years. In 2020, exports stood at 60.0 million US dollars, reflecting a 7.0% decrease from the previous year. Between 2017 and 2020, exports fell by 8.1%, with an annualized rate of 2.8%. The peak value was recorded in 2018 at 65.4 million US dollars, which saw the largest increase of 0.2%.

Annual dynamics of product's exports from Russia in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.2%	(1.4%)	(7.0%)	(2.8%)

Source: SHEV.io

From 2017 to 2020, the country structure of Russia's dentifrices exports in value terms remained highly diversified. Belarus accounted for 18.6% of exports, Kazakhstan for 14.2%, and Ukraine for 12.8%, together making up only 45.6% of total flows. The remaining 54.4% consisted of a long tail of smaller markets.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Russia in value, 2017-2020

Source: SHEV.io

Imports dentifrices to Russia

Imports in kind, M unit

In 2020, Russia's dentifrices imports totaled 322.1 million units, representing a moderate reduction of 7.1% compared to 2019. Between 2017 and 2020, imports decreased by 10.9%, with an annualized rate of 3.8%. The largest increase occurred in 2019, at 2.3%.

Annual dynamics of product's imports to Russia in kind, 2017-2020, M unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(6.1%)	2.3%	(7.1%)	(3.8%)

Source: SHEV.io

Over the period from 2017 to 2020, the primary suppliers of dentifrices to Russia in kind were China, with 69.1% of imports, Germany at 9.9%, and Slovakia with 8.9%. Collectively, these three countries accounted for 87.9% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Russia in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

In 2020, Russia's dentifrices imports in value terms amounted to 132.7 million US dollars, which is 6.5% lower than in 2019. Between 2017 and 2020, imports decreased by 4.2%, with an annualized rate of 1.4%. The minimum value was recorded in 2018 at 132.0 million US dollars, while the maximum was in 2019 at 141.9 million US dollars, which also saw the largest increase of 7.5%.

Annual dynamics of product's imports to Russia in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(4.7%)	7.5%	(6.5%)	(1.4%)

Source: SHEV.io

From 2017 to 2020, China remained the leading source for Russia's dentifrices imports in value terms, accounting for 45.7%, followed by Germany at 19.0%, and Slovakia with 12.9%. Together, these three countries represented 77.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Russia in value, 2017-2020

Source: SHEV.io